Latest stories
-
Schweppes Makes Smart Dress That Showed How Often Women Got Groped
Schweppes, a beverage company, partnered with Ogilvy Brazil to create a smart club dress that was outfitted with sensors that records every time the wearer is touched. In a new campaign titled, “The Dress for Respect,” three women wore these dresses to a nightclub in São Paulo to track how often—and with what degree of […] More
-
McDonald’s Flips It’s Golden Arches for International Women’s Day
McDonald’s celebrated women on International Women’s Day back in March in the most iconic way, by flipping their famed double arches upside down to make a W. At McDonald’s, over 60% of McDonald’s managers are women. To celebrate women, over 100 female owned McDonald’s stores nationwide flipped their logos, updated their apparel and packaging. To […] More
-
Hyundai Eco parking, the First Parking Meter That Allows Payment by Recycling
Plastic pollution is reaching alarming levels with over 9.5 million tons of plastic being dumped into our oceans each year. Reports also show that 87% of the waste accumulated on beaches is due to plastic. Hyundai, an automotive brand, is working to make their vehicles more environmentally friendly. They partnered with Havas PR in Madrid, Spain, […] More
-
3 Ways Virtual Reality Is Reshaping Marketing
Virtual reality is finally catching on, and it’s transforming the nature of marketing. The virtual reality market will grow from a compound annual growth rate of 57.8 percent between 2016 and 2022 from $1.37 billion in 2015 to $33.90 billion in 2022, projects Markets and Markets. The growing availability of VR accessories for popular mobile […] More
-
4 Ways Merging Guerrilla Marketing with Your Web Design Can Boost Your Online Brand
It’s no secret that web design is an important factor for successfully conducting business online, however many web marketers fall into the trap of creating a stale or even bland web design that fails to captivate the imagination and desire of their website’s visitors. Their goal is to get more web customers by being promoted […] More
-
Is Guerrilla Marketing Good for Your Business?
Marketing is too broad to define. Some people think it’s about selling. Partly it is true because that is the ultimate goal of marketing; however, it is more than just selling. It’s about strategies in getting the attention of target customers. Apparently, it is focused on effective advertising more than just effective selling. When we […] More
-
Netflix Offers DIY Doorbell Cover That Entertains Trick-or-Treaters
Netflix knows that some people would rather stay inside at watch scary movies. They decided to create a do-it-yourself doorbell that entertains trick-or-treaters while you’re busy streaming Netflix. By following the DIY instructions on their makeit.netflix.com landing page, anyone can create a Halloween Doorbell that hangs over your existing one. When trick-or-treaters approach your door, a sensor will […] More
-
Going Guerilla: Get Inspired by the Latest Street Art Trends
Using somewhat unconventional methods in the marketing world is always a bit of a risk, but nevertheless tends to be part and parcel of any creative task. Risk taking in this sense is all about discovering innovative methods of capturing and retaining the interest of your target audience, and guerrilla marketing is the perfect way […] More
Load More
Congratulations. You've reached the end of the internet.
