Much too often within the advertising industry or rather within the communications arena altogether, we neglect to focus on the desires and needs for the consumers. It is common for us to see professionals get so seduced with the allure of winning clients and beating out the competition that they forget they need to take heed of the other consumer cues that reflect their true n... Read more »
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Wow, what can be said about this incredible new campaign from Homeless Fonts except that their idea is commendable and their execution of that idea is superb. With such an impressive campaign, paired with such an important mission, it is one of those instances where a person can look at advertising as really doing something good in the world. Check it out below. The Campaign Ho... Read more »
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There are so many great advertising campaigns out there that are targeting the big issues of humans rights, and more specifically women’s rights, that is can be hard be have your message heard above the noise. That’s why it sometimes pays to bring your campaign into the real world, as guerrilla marketing does, and show how the problem is actually happening, even if ... Read more »
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What better way to beat the summer heat than with a huge slip and slide? A couple weeks ago, Bear Naked partnered with Youtube sensation, Devin Supertramp to bring you “Urban Slip and Slide”, an exciting marketing campaign hosted in Potrero hill off 17th street in San Francisco. Setup for the event took place early in the morning on June 21st and ended around 5pm la... Read more »
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Like guerrilla soldiers forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to gain a foothold in the digital marketplace. While traditional billboards and magazine ads might prove to be a few-million-dollar drop in the bucket for some companies, smaller businesses can reach huge audiences with a refined ... Read more »
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Talk about dedication to your product! A Chinese man named She Ping, who works as both a beekeeper and a honey merchant has covered his entire body with around 460,000 bees in an attempt to bring more (excuse the pun) buzz to his honey. He didn’t break any records, the media reported largely on the fact that he covered his body in bees, and not on the fact that he was spr... Read more »
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If you think there’s no such thing as a personal brand, you obviously haven’t met Adam Pacitti. Adam was a recent university graduate with a first class degree, and absolutely no job prospects. Within three months, he had applied for more than 250 job interviews, and hadn’t had any luck standing out from the crowd of other young talent just like him. So, he di... Read more »
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A new guerrilla marketing campaign from BBDO Belgium has hit the interwebs recently, and small though it is, it has most certainly caught our attention. The campaign, advertising Knacki® FootBall treats – tiny meatballs shaped like footballs – involves an unexpected vending machine surprise, a Belgian football legend, and the world’s smallest football stadium.... Read more »
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Despite being an enormous multi-national, billion-dollar company, Coca-Cola has really distinguished itself with small-scale guerrilla marketing. They have prioritised the localised customer experience with a series of happiness focused stunts, which thanks to smart filming and social marketing have gone viral globally. Well, it doesn’t get much more small-scale than with... Read more »
Tweet![[INFOGRAPHIC] The Value of Coupons in Digital Marketing Campaigns](http://cdn.creativeguerrillamarketing.com/wp-content/uploads/2014/06/The-Value-of-Coupons-in-Digital-Campaigns-533x300.jpg)
If you own a retail business and you haven’t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It’s a great way to attract new customers, promote a new product, offer a trial of a new product, gain feedback, or gain customer retention. The us... Read more »
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