It’s no secret that web design is an important factor for successfully conducting business online, however many web marketers fall into the trap of creating a stale or even bland web design that fails to captivate the imagination and desire of...

Marketing is too broad to define. Some people think it’s about selling. Partly it is true because that is the ultimate goal of marketing; however, it is more than just selling. It’s about strategies in getting the attention of target customers....

Netflix knows that some people would rather stay inside at watch scary movies. They decided to create a do-it-yourself doorbell that entertains trick-or-treaters while you’re busy streaming Netflix. By following the DIY instructions on...

Using somewhat unconventional methods in the marketing world is always a bit of a risk, but nevertheless tends to be part and parcel of any creative task. Risk taking in this sense is all about discovering innovative methods of capturing and...

Mobile technology has made a transformative impact on both manufacturing and marketing. The two industries have never been exclusive (both falling under the larger umbrella of supply chain management), but today’s digital world has brought the...

The Berry Company, a family run food business, decided to hit the streets of London to brighten people’s day in their latest marketing campaign. Apparently, 8:12am has been identified as the time by which you know whether or not your day will...

Maybe you helped develop your company name, designed the logo and wrote every product title and tagline. But none of that necessarily equates to creating a brand on its own. In fact, as a business owner, you don’t own your brand, as brand...

With the application of technology in marketing and advertising, a paradigm shift has been realized. The internet specifically has had a profound effect on marketing and has completely revolutionized how businesses are noticed and gain customers. To...

Every day thousands of kids miss school just because they don’t have clean clothes to wear. Whirlpool saw this as an opportunity to help children in need and help solve a real problem. They created the Care Counts™ program that works to improve...

Source: Esquire.com Advertisers strive to create a perfect ad that would draw prospect’s attention and make a clear statement, but somehow they often end up getting on their audience’s nerves. Why? Maybe because being too creative not always...

Guerilla Marketing, at its core, is advertising that utilises cheap and creative tactics to generate hype and draw attention to a product or service. It often allows you to take “the consumer by surprise, make an indelible impression and create...