Considering how consistently it’s drilled into us as children, it’s surprisingly how rarely you see advertising campaigns that target dental health in adults. Sure, you see lots about whitening, a few about sensitive teeth, but nothing about plain old “Don’t Forget to Brush” dental hygiene. This is odd considering that we have more constant access ... Read more »
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It’s always great to see charities, and ‘for a cause’ organizations having access to great advertising and marketing minds, and using that knowledge to really bring their cause to the public. That is the case in this new awareness campaign from the Swedish cancer foundation, Cancerfonden, called Play in the Shade. The Campaign The Play in the Shade campaign in... Read more »
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It’s very rare that I come across a brand that truly understands how to reach their customers in a meaningful way. Coca-Cola does a great job with their happiness campaigns where they create experiences where people can bond over sharing a refreshing beverage. WestJet awhile back did a wonderful holiday campaign where they asked passengers what they wanted for Christmas a... Read more »
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As you’ve likely noticed from any advertising you’ve ever seen, nakedness in our society (particularly in the advertising world) is almost always used in a sexual way. We’re loathe to quote such a cliche, but the adage of “Sex Sells” remains, and this seems unlikely to change. So, how refreshed we were to see this stunt from the folks at Mistress, ... Read more »
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If you’re new to social media, it can seem like a daunting prospect. Which social media platforms should we active on? is a common question, and I’ve seen many businesses answer this by signing up for every social media channel going – but don’t do this! You need to think about how much time you have spare for your social media marketing – it really is a 24/7 ... Read more »
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Summer is such an opportunity filled time for brands, and Lipton Ice Tea is the latest one to get on the happy summer train to bring us here at Creative Guerrilla Marketing the Lipton Ice Tea Cool Down Stop. Launched in the middle of a summer heatwave in Athens is it genius marketing, or just not cool enough? The Campaign The video starts with some people watching shots, showin... Read more »
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Much too often within the advertising industry or rather within the communications arena altogether, we neglect to focus on the desires and needs for the consumers. It is common for us to see professionals get so seduced with the allure of winning clients and beating out the competition that they forget they need to take heed of the other consumer cues that reflect their true n... Read more »
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Wow, what can be said about this incredible new campaign from Homeless Fonts except that their idea is commendable and their execution of that idea is superb. With such an impressive campaign, paired with such an important mission, it is one of those instances where a person can look at advertising as really doing something good in the world. Check it out below. The Campaign Ho... Read more »
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There are so many great advertising campaigns out there that are targeting the big issues of humans rights, and more specifically women’s rights, that is can be hard be have your message heard above the noise. That’s why it sometimes pays to bring your campaign into the real world, as guerrilla marketing does, and show how the problem is actually happening, even if ... Read more »
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What better way to beat the summer heat than with a huge slip and slide? A couple weeks ago, Bear Naked partnered with Youtube sensation, Devin Supertramp to bring you “Urban Slip and Slide”, an exciting marketing campaign hosted in Potrero hill off 17th street in San Francisco. Setup for the event took place early in the morning on June 21st and ended around 5pm la... Read more »
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