SXSW is an opportunity to learn from some of the brightest minds in various industries from around the world. It’s an annual music, film and interactive conference held in Austin, Texas. It also happens to be a popular event to try some fun and engaging marketing campaigns! At South by Southwest Interactive, vending machines will listen to Twitter trends to 3D print Oreo ... Read more »
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Glow, an advertising agency based out of Berlin, recently created their hottest billboard to date for a lingerie company called Blush. The billboard was so hot that it actually was on fire! With a fuse of 20 meters long in the shape of a woman and a logo made from 2543 sticks of matches, the billboard made a lasting impression. The billboard itself isn’t the most creative... Read more »
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When it comes to promoting your products or services, viral marketing can quickly fall into the ‘unknown’ for small business owners and marketers. But these could just complement your new or existing strategy, especially for brands just starting out with a shoestring budget. We have compiled the questions every small business should ask themselves before jumping onto the viral ... Read more »
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Stuart Edge is a movie maker, musician, magician and a mormon. He is also widely known for his viral video pranks in which he does everything from trying to get a date using Siri to giving strangers compliments. In his latest prank, Stuart pulls strangers off the beach boardwalk into a funny first date. SEE ALSO: Push The Red Button To Add Drama Flash Mob by TNT Benelux Stuart ... Read more »
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Have you ever wanted one of those classic hoverboards from the 1989 film “Back to the Future Par II”? Well now you can ! Or at least that’s what a company called HUVr is promising. The flying skateboard was something only dreamt up in film but has now made it’s way into this elaborate video. A company known as HUVr has quite the elaborate website and dem... Read more »
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Content marketing has become an increasingly popular strategy for businesses to interact with their customers. However, unlike other kinds of marketing which primarily focus on selling, content marketing is more about providing the target audience with relevant and helpful information. Once their attention has been captured, it is then easier to convince them to take the desire... Read more »
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Want a viral marketing campaign video to go viral? Follow these 3 simple steps. First, identify the real-world problem. Second, create a silly solution to said problem. Third, add funny cliche music and dramatic actors! SEE ALSO: Coca-Cola’s Roll Out Happiness Pop-Up Park Campaign Coca-Cola put this viral marketing recipe to the test in their latest video called the ‘Soci... Read more »
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Several months ago, professional NASCAR driver Jeff Gordon took an unsuspecting car salesman for a wild test drive. The prank was part of a viral marketing campaign for Pepsi MAX called ‘test drive’. That video was published back in March 2013 and has since received over 40 million views just on YouTube alone. SEE ALSO: NASCAR Driver Jeff Gordon Takes Car Salesman f... Read more »
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A new type of digital billboard is on the prowl. It’s smart. It’s unique. It’s interactive. Dead are the ways of putting up a billboard that is static and doesn’t react to the surroundings. Apotek, a swedish pharmacy brand, partnered with Swedish agency, Åkestam Holst, to create a unique digital billboard ad that reacted whenever a subway train arrived. ... Read more »
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Samsung has come out with some of the most entertaining guerrilla campaign. They have mastered the delicate balance between branding, humor and entertainment. Actually, it’s more humor and relevance. As we all know, once you have those two things locked, it becomes so much easier for a company to slap their branding. When you make people laugh, they become more forgiving ... Read more »
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