The Power of Video: How It Can Help Your Business

The Power of Video: How It Can Help Your Business

Video marketing was once a luxury reserved for large companies with sky high budgets, but technology has made it easier for anyone to make high-quality videos with relatively inexpensive gear. The equipment is only part of the struggle when creating a strong video marketing campaign for your small business, however. What makes for good video marketing? Here are some tips to get... Read more »

L’Oréal Shows Power of Waterproof Mascara In Movie Theatre

L’Oréal Shows Power of Waterproof Mascara In Movie Theatre

What’s the best way to test the resistance of your new waterproof mascara as a product? L’Oréal Paris thought of turning their target audience slightly emotional to test the results! L’Oréal along with McCann México has decided to try their new waterproof mascara to 100 women, in order to see in action whether their new product is really effective when it comes to w... Read more »

Nescafe Uses Coffee to Create Instant Connections

Nescafe Uses Coffee to Create Instant Connections

Coffee seems to bring people together and that’s how Nescafe thought to turn this idea into a whole new campaign! “Instant Connections” was created by Nescafe along with OglivyOne in Frankfurt, in a way to combine coffee with personal connections, even while passing by a road. It was another typical morning in Berlin, with hundreds of commuters waiting for the traffic light to ... Read more »

Coca-cola Creates First Ever “Drinkable” Advertising Campaign

Coca-cola Creates First Ever “Drinkable” Advertising Campaign

Coca Cola is taking advertising to the next level, promoting Coke Zero in a sense that you wouldn’t expect! It’s not the sight, nor the sound, but the taste that is promoted on its latest campaign, creating a “drinkable billboard”! Coca Cola along with Ogilvy & Mather created an entire campaign that you can literally drink, whether it’s on billboard, on tv, printed, or even... Read more »

Microsite Madness: What Can They Do for You?

Microsite Madness: What Can They Do for You?

Microsites are the newest way to be direct and current with your customer. They offer specific, easily digestible information about special promotions, new products, corporate culture and endless other possibilities. AdWeek suggests that advertisers are ditching Facebook and other social media in favor of microsites. Microsites not only get better viewership and sales conversio... Read more »

Café Pelé Makes People Yawn With The Contagious Billboard

Café Pelé Makes People Yawn With The Contagious Billboard

Café Pelé set up a digital display equipped with a motion sensor at São Paulo’s busy Fradique Coutinho station at morning hours. When passersby were close to the display, the face of the display automatically started yawning. Lots of the passersby began yawning from themselves after seeing on the display panel. It was the moment of fun to watch the people who were trying ... Read more »

Heineken Creates the First Tweet Cover Festival!

Heineken Creates the First Tweet Cover Festival!

How would you imagine a digital music festival in terms of interaction? How would you participate in such an idea? Heineken has decided to try this out and it seems that it’s better than it sounds! Heineken in Spain is proud to sponsor during the past years several popular music festivals, but their problem was that the results were not very encouraging for the sponsors. Accord... Read more »

Pictionary creates Cloud Sketch to promote imagination

Pictionary creates Cloud Sketch to promote imagination

Remember the days when you spent endless hours trying to guess the word your friends were drawing? Well, now it’s time to take your creativity up to the sky! Pictionary has teamed up with Saatchi & Saatchi in Guatemala in order to create a new way of guessing the figures, this time without paper, but with clouds! Except for the traditional Pictionary game that we had to gue... Read more »

222 Awesome Advertising Ideas From Around the World

222 Awesome Advertising Ideas From Around the World

Creative advertising ideas stay in your memory and are a great tool to get attention. Below you find over 200 great examples of creative adverting ideas from various industries around the world. If you know an idea that has not made the list, please comment. Also let us know which one you like the most! Vending Machines Who doesn’t know vending machines. They flash and bl... Read more »

Getting Started as an Independent Marketing Consultant

Getting Started as an Independent Marketing Consultant

Do you enjoy the art of marketing? Do you find concept of finding ways to connect the general public with products and services on the market interesting? If these are things that interest you, then starting a career as a marketing consultant can be very rewarding. Whether you want to work independently, complete contract work for marketing firms, or even start your own busines... Read more »

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