Ikea Creates Pop-up Breakfast in Bed Experience

Ikea Creates Pop-up Breakfast in Bed Experience

How long has it been since you had breakfast in bed? For us, it has been way too long, which is why this innovative new campaign from Swedish furniture powerhouse IKEA so caught our attention. So sit back, relax, and dive into the snuggliest guerrilla marketing campaign you’ve ever seen. Breakfast In Bed… Yes Please! The IKEA Breakfast in Bed Cafe pop-up store was a... Read more »

Moviegoers in Poland Are given Free Chocolate with a Small Unsavory Twist

Moviegoers in Poland Are given Free Chocolate with a Small Unsavory Twist

A secret is always intriguing and manages to create a mysterious atmosphere when used in advertising. Secrets may lead to unexpected revelations tough, and not necessarily in a pleasant way. The Nobody’s Children Foundation has collaborated with the Polish advertising agency Mccann Worldgroup, creating a campaign named ‘Secret’, which took place in the Polish cinema ‘Kino... Read more »

Adorable Dog Billboards Utilize RFID Technology To Follow Potential Adopters #LookingForYOu

Adorable Dog Billboards Utilize RFID Technology To Follow Potential Adopters #LookingForYOu

Have you ever felt like you see the same advertising campaign so often, it feels like it’s following you around? Well, the Battersea Dogs & Cats Home (a UK charity established in 1860 to give dogs and cats a second chance), in partnership with Ogilvy & Mather UK, have launched a new case study on a campaign they ran recently that takes this feeling to a whole new ... Read more »

How Biskrem Created The Ultimate Instagram Adventure Social Marketing Campaign

How Biskrem Created The Ultimate Instagram Adventure Social Marketing Campaign

What if Instagram turned into your new favorite (and addictive) adventure game? How can a brand boost its presence through a fun, and social game? Don’t look any further, Biskrem, a Turkish biscuit brand, came up with an amazing idea on how to engage with the audience through Instagram in the most creative way! Instagram is trending during the past years and brands are constant... Read more »

Lay’s Creates A Human Claw Machine

Lay’s Creates A Human Claw Machine

Lay’s Asia recently recreated the claw game for this fun activation campaign. We are all familiar with the metal claw game  where you can win stuffed animals (if you can get that claw to actually grab one), but Lay’s decided to switch it up by replacing the metal claw with children! That’s right! They recreated one of our favorite childhood games and made the ... Read more »

‘Shadow Wi-Fi’ Found a Way to Prevent Skin Cancer & Provide Free Wi-Fi

‘Shadow Wi-Fi’ Found a Way to Prevent Skin Cancer & Provide Free Wi-Fi

Long sunny days can be ideal for a visit to the beach, especially during summer. Beachgoers love the sun and they sometimes get exposed to its rays for several hours. Not everyone seems to listen to the experts’ warnings about the dangerous sun exposure, which creates the need for a new approach to the issue. How about enticing the ‘lovers of the sun’ with another passion they ... Read more »

Dark and Drank: The Marketing Genius Behind Alcohol Sales

Dark and Drank: The Marketing Genius Behind Alcohol Sales

Marketing campaigns employed by industry giants in the distilled spirits business helped to transform the very nature of advertising in our digital age. Today, alcohol brands engage with consumers across a wide spectrum of new and growing social media platforms. Their goal is to drive user engagement by inducing consumers to communicate their feelings about a marketing tactic b... Read more »

Astra Beer Billboard Uses Face Detection To Target Women On The Street

Astra Beer Billboard Uses Face Detection To Target Women On The Street

It’s not always easy to promote a product to an audience that is different than your usual one, and this creates the need for innovative ideas. That’s what Astra did, in order to promote their beer to women of all ages! Astra, along with Philipp und Keuntje, decided to target women on their new campaign, in order to approach an audience that was usually overlooked by beer brand... Read more »

The First Instagram Filter Based Vending Machine: #instacandy

The First Instagram Filter Based Vending Machine: #instacandy

Have you ever wondered how an Instagram filter could taste? Grey Istanbul was eager to find out and that’s why they created a filter-based vending machine that relies on Instagram photos. The Istanbul-based advertising agency took creativity to the next level by combining the sweet tooth most of us have with our passion for Instagram photography. Thus, they joined Kristal Elma ... Read more »

Powerade Creates Genius Workout Billboards To Help You Break A Sweat

Powerade Creates Genius Workout Billboards To Help You Break A Sweat

Powerade recently created a set of very unique billboards that doubled as workout equipment to emphasize the brand attitude “You have more power than you think”. With the help of Ogilvy & Mather, Powerade created several workout billboards that allows people to practice their rock climbing, weight lifting and boxing skills. The billboards were set up in Berlin and cer... Read more »

Page 1 of 110123»