What better way to beat the summer heat than with a huge slip and slide? A couple weeks ago, Bear Naked partnered with Youtube sensation, Devin Supertramp to bring you “Urban Slip and Slide”, an exciting marketing campaign hosted in Potrero hill off 17th street in San Francisco. Setup for the event took place early in the morning on June 21st and ended around 5pm la... Read more »
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Like guerrilla soldiers forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to gain a foothold in the digital marketplace. While traditional billboards and magazine ads might prove to be a few-million-dollar drop in the bucket for some companies, smaller businesses can reach huge audiences with a refined ... Read more »
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Talk about dedication to your product! A Chinese man named She Ping, who works as both a beekeeper and a honey merchant has covered his entire body with around 460,000 bees in an attempt to bring more (excuse the pun) buzz to his honey. He didn’t break any records, the media reported largely on the fact that he covered his body in bees, and not on the fact that he was spr... Read more »
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If you think there’s no such thing as a personal brand, you obviously haven’t met Adam Pacitti. Adam was a recent university graduate with a first class degree, and absolutely no job prospects. Within three months, he had applied for more than 250 job interviews, and hadn’t had any luck standing out from the crowd of other young talent just like him. So, he di... Read more »
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A new guerrilla marketing campaign from BBDO Belgium has hit the interwebs recently, and small though it is, it has most certainly caught our attention. The campaign, advertising Knacki® FootBall treats – tiny meatballs shaped like footballs – involves an unexpected vending machine surprise, a Belgian football legend, and the world’s smallest football stadium.... Read more »
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Despite being an enormous multi-national, billion-dollar company, Coca-Cola has really distinguished itself with small-scale guerrilla marketing. They have prioritised the localised customer experience with a series of happiness focused stunts, which thanks to smart filming and social marketing have gone viral globally. Well, it doesn’t get much more small-scale than with... Read more »
Tweet![[INFOGRAPHIC] The Value of Coupons in Digital Marketing Campaigns](http://cdn.creativeguerrillamarketing.com/wp-content/uploads/2014/06/The-Value-of-Coupons-in-Digital-Campaigns-533x300.jpg)
If you own a retail business and you haven’t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It’s a great way to attract new customers, promote a new product, offer a trial of a new product, gain feedback, or gain customer retention. The us... Read more »
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It’s not ever day you see an advertising campaign that both hits the big time in terms of viral success, and makes it into the popular culture of its target country. One of the only campaigns we can think of that has done this (off the top of our heads) is the Old Spice advertisements, which, hilarious though they may be, are definitely not guerrilla marketing. But Everla... Read more »
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Brussels, 25 June 2014 – The whole world has its eyes on Brazil. On television, via the internet and on big screens erected in squares, parks and stadiums around the world. All against a backdrop of colourful, jubilant people. The word “Brazil” evokes images of happy, smiling people, dancing away under a never-ending summer sun. And more recently, of course, the word has becom... Read more »
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At some point everybody knew that our society’s obsession with fitness was going to translate over to our nearest and dearest in the animal kingdom. After all, we’ve already got dogs dressing up as people, and having salon treatments, so why not get them into shape as well? This is the fabric of GranataPat’s new campaign, called SnackBall. The Campaign In this... Read more »
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