Creating emotional connections is one of the hardest things to achieve in marketing, that is why conducting thorough research about your target consumer’s day to day journey, can be very helpful with finding the points that will spark lasting brand experiences. Live events can be a great way to achieve real connections. So your event is scheduled, and it’s time to start thinkin... Read more »
Winter in Canada sometimes leaves resident’s cars buried in snow; however, for 500 lucky residents, Subaru surprised them with a little special gift this past year. Knowing that the snow in Montreal would prevent some car owners from driving, the Subaru team ended up sticking snow shovels next to 500 cars between Mont-Royal street and Gilford street. The shovels had a sm... Read more »
If you have ever ran any sort of promotion for your business, assuming that it was a successful promotion, you will probably have noticed a very definite spike in subscribers, sales or traffic during the special offer or event. However, all to often this is a short lived increase which trails off after the promotion. So how can you retain these new customers once the promo draw... Read more »
![[Video] Business like a Swede – a Rap Message about Collective Agreements](http://cdn.creativeguerrillamarketing.com/wp-content/uploads/2015/02/Business-Like-A-Swede-533x300.jpg)
Following last year’s viral success about an American man who “lives like a Swede”, TCO is now back to teach us how to do business like a Swede in this awesome new viral video. Last year’s version, “Like a Swede – a way of living”, showed a well-off American living like a Swede. This was to illustrate how only rich people in other countries can afford the bene... Read more »
Meets Berns aka El Ultimo Inca (The Last Inca), a graffiti street artist from Peru. Berns graffiti style originated from the roots of his Peruvian culture and consisted of letters and bombing but has since transformed into something so much more powerful. In this short segment highlighting this talented street artist, we get a glimpse of the typical day in the life of this youn... Read more »
The campaign shows that Sky Atlantic was advertising its new TV show set in the Arctic, in the fictional town of Fortitude which has a bigger population of polar bears than people. Many TV shows aim to be as realistic as possible, or allow the viewer to enter the reality of its inhabitants and characters. Exposing people to a polar bear which a character would easily encounter ... Read more »
What better way to find inspiration for your next campaign by going back through old fashion ads? Here is a list of a variety of ads from the 90’s all the way back through the mid-century. If you’ll take a look you’ll see that the ads also very in weirdness but that’s the whole point as anything can spark a creative idea! Go ahead and peruse this long li... Read more »
There comes a time in every business owner’s life that a vacation is an absolute necessity. It’s easy to get burned out if you never take time for yourself, even though the work, work, work culture of the United States dictates otherwise. Vacation for the small business owner, though, is different than a job where you punch in and out at a time clock. When you’re ready to take ... Read more »
We live in an age of content overload. Go online and it doesn’t take long before you’re bombarded by content, whether it be text, images, video or a combination of the three. As a result we have developed filters to sift through all that uninteresting noise and lock onto those sparkly little diamonds in the rough that we might well find entertaining. What exactly differentiates... Read more »
What’s one way to get warm during the winter? By participating in this fun social heat lamp! The Russian Olympic Committee partnered with MOST Creative Club and placed 10 of these unique heating lamps throughout Russia and challenged people to walk up and be active. When a person decided to take the challenge, they are directed to do various activities such as jogging in ... Read more »
