What does your product stand for? It’s a mandatory question for any marketing campaign. It is what will set the direction of the campaign and it is what will set the metrics by which its success will be measured. The campaign of The Wolf of Wall Street understood that well. Thesis of the Movie It’s not one of those movies that stand for some moral cause. It’s ... Read more »
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Stuck at a desk all day at a boring job? Infovi hears you. They partnered up with communication agency, Regina Rossa, to surprise people on the streets in Piazza dei Signori, Vicenza. “The story of an average man, struggling with everyday problems, in an ordinary office. Or maybe not.” SEE ALSO: Push The Red Button To Add Drama…AGAIN by TNT Benelux Remember the “Push to a... Read more »
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Billboards are boring. They never help anyone…unless you’re this amazing company preparing strangers for warmer weather! Soft drink maker, Lemon & Paeroa (L&P), wanted people to be prepared for warmer summer weather and reminded them to “Hold onto summer,” where the billboard advertisement actually gave away summer gear such as beach towels and s... Read more »
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Advertising is a fast paced, competitive industry. Marketers always have to be one step ahead of the game when it comes to predicting industry and consumer trends, and also with regards to reacting to current events and brand opportunities. Some advertisers find themselves in a fortunate position where they’re working for an interesting or innovative brand that offers equally i... Read more »
Tweet![One Man Shows That One Word Makes All The Difference [NSFW]](http://cdn.creativeguerrillamarketing.com/wp-content/uploads/2014/04/Fuck-The-Poor-533x300.jpg)
The Pilion Trust, a poverty charity, recently ran a social experiment that proved how much one word can make a huge difference. In this social campaign video, a young man holding a sign that said “f*ck the poor” walked around trying to build awareness about his hatred towards to the poor. We see a lot of people stopping to engage with the person. People were furious... Read more »
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Since the dawn of the internet, people have been sharing digital nuggets of information, insight and entertainment. The act of sharing has become second nature. But have you ever stopped to ask yourself why? Why can’t I stop myself from forwarding this viral video to everyone I know? What is it about this list of “Top 10 Business Trends for 2014″ that compels me to ... Read more »
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When people are asked to give a shit, they rarely actually do especially if it is inconvenient to us. We’re a lazy bunch and anything that will require us to burn 100 calories is too taxing for us. Often, the only way to get people off their behind is when it makes them look cool or allows them to have fun if they do so. Just ask the people behind Volkwagen’s Fun Pr... Read more »
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This past Christmas, Coca-Cola wanted to give a little kindness during the holiday season. To do this, they created a very special vending machine that dispensed free Coca-Cola. The machine prompted the user to either get a free coke or give a free coke. If a person wanted a free coke, it quickly dispensed the drink for the person to enjoy; however, if a person decided to share... Read more »
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Marketing has become much more accessible due to the increase of online marketing. Many companies are making the complete shift towards internet marketing – choosing tactics such as: Social Media Marketing, Search Engine Optimization, Online Video Marketing, Cold-Emailing, and Blogging. These are very cheap and cost effective methods that many online businesses are seeing great... Read more »
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Jung von Matt/Neckar is an advertising agency based in Germany and also quite the force to be reckoned with. Several weeks ago, they came up with a brilliant prank in which they took the idea of the Trojan horse and used it in marketing. The result? The Trojan Mailing. In a matter of a couple weeks, they racked up several thousands views and now has over 5 million views on Face... Read more »
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