The Outfit-O-Mat Promotes Makeover Competition With Unique Dressing Room

The Outfit-O-Mat Promotes Makeover Competition With Unique Dressing Room

Sometimes, even when campaigns aren’t necessarily in the languages we understand, we can still see their merit. This, to us anyway, is a true measure of the campaign’s visual success across a variety of mediums, and shows that wherever it might be watched, it will engage and entertain. This was the case with the recent campaign from clothing retailer e5 called the O... Read more »

Using Digital Coupons to Draw in Customers

Using Digital Coupons to Draw in Customers

Outside of active advertising through commercials, billboards, or other physical means and word of mouth, one of the arguably best forms to draw customers to your store is through coupons. The constantly shifting modern economy has made consumers a little more wary about where they spend their money. They like to feel like they are receiving a special benefit for choosing which... Read more »

The world’s smallest Tesco

The world’s smallest Tesco

We feel like we should preface this by saying that even the best ideas can be ruined by sub-standard execution. And unfortunately in an age when some of the brightest marketing minds are achieving the most viral reach thanks to the internet, those people not doing so well are immediately obvious to their more switched-on audience. Such is the case with Tesco’s campaign to... Read more »

Would You Answer This Suicide Call?

Would You Answer This Suicide Call?

Social experiments, when put together properly and executed effectively, have always been a powerful way to send a message. They’re an ideal framework for guerrilla advertising, as many social experiments are cheap to stage, and require little in terms of resources to pull off. Of course, not all social experiments make their case, and sometimes even those that do suffer ... Read more »

McDonald’s Accepts Cans As Currency For Food In Stockholm

McDonald’s Accepts Cans As Currency For Food In Stockholm

Summer in Stockholm is a time where a lot of young folk spend outdoors at parks and music festivals. It’s unfortunate that during this time, there is a lot of trash and litter. McDonald’s with the help of DDB Stockholm created a campaign to help encourage individuals to pick up their cans for recycling in exchange for a free meal at McDonald’s. DDB Stockholm c... Read more »

7 Tools to Discover New Sharable Content

7 Tools to Discover New Sharable Content

One of the best ways to grow your social accounts is to provide valuable content to your readers. Thankfully there are plenty of free resources on the web that can help you discover new content that you can use as a source for your original content, or share and provide value to your audience. Below my top 7 favorite places to discover new content on the web. Did I miss one? Le... Read more »

The Talking Water Fountain

The Talking Water Fountain

Drink Up is an initiative by the “You Are What You Drink” Organization that established to encourage individuals to make the healthy choice and drink more clean water more often. To help spread the word, they created a very unique water fountain that speaks to you whenever you put your lips to the water. It works by completing a circuit which then sends a signal to ... Read more »

4 Things to Consider for Your Social Media Strategy

4 Things to Consider for Your Social Media Strategy

Long gone are the days when having a social media presence mean creating a Facebook page for your business and posting something useful once in a while. Now the competition is as fierce as ever, so if you want to get ahead, the only solution is to create a coherent social media strategy that will be working towards steadily growing your business. However, even before coming up ... Read more »

“Live Knitting” Billboard from Nike

“Live Knitting” Billboard from Nike

In order to stand above the rest, Nike decided to create a very unique billboard to showcase their new shoe that promises a skintight fit that molds to your feet. How did they do this? They had a billboard of a persons foot and got a small team to actually weave threads around the foot. The result was a very custom fit looking shoe that hugged the feet. Was it worth the additio... Read more »

IKEA Rock Climbing Wall Scales New Heights

IKEA Rock Climbing Wall Scales New Heights

Ikea continues to stun the advertising world with their creative marketing campaigns. There has been the incredible instagram website take over and their excellent billboard tactics. Ikea’s latest Guerrilla marketing campaign is in Clermont Ferrand France where they have constructed a 30 foot high rock climbing wall in front of the Clermont Ferrand Cathedral. Not only is the wa... Read more »

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