Very often great ads and great ideas suffer from poor presentation. Unfortunately, the ad below with LAN, TAM and Coca-Cola fell under those terms. All parties involved are all very big and important brands, particularly in South America where LAN and TAM are rooted. Breaking down the video in parts is essential for this analysis. Advertisements regularly follow the route of my... Read more »
Every passenger hopes for the opportunity to get a free upgrade to the business class when flying. To help raise awareness of the launch of Air France’s new business class cabins in Asia, Fred & Farid Shanghai created a social game in which travelers could compete for a chance to win a free upgrade to business class just prior to boarding. The agency started transform... Read more »
It may seem that Augmented Reality use in marketing campaigns is slowing down; however, some marketers have found ways to use it to create some very interesting campaigns that truly shock and awe their audience. The Augmented Reality (AR) technology is still being developed and improved in various forms while marketers continue to work with this technology to test the many oppo... Read more »
LinkedIn is primarily known as a professional business network where people stay connected with colleagues and stay in touch with other business professionals. This social network also has a slightly creepy side that allows users to see who has viewed their profile. Keeping this in mind, BBDO and Vier used this feature to spread awareness of the new ‘Stalker’ trille... Read more »
Think of the app as a cross between a website and a video game—like a browser page that is always open, but with interactive features and immediate accessibility that feels more personal because it is downloaded to users’ phones or personal computers. Apps have several characteristics worth noting in your quest to improve the reach and efficacy of your brand or company’s marke... Read more »
The Quebéc Magic Film Festival came up with a rather crafty way of promoting the event. A fair amount of posters were placed around cities, featuring only a white background, a black top hat and a small text below it asking the passerby to take a photo of the poster with flash, revealing a secret message – and of course, the secret message is the festival itself. SEE ALSO... Read more »
There are so many ways a trip can go wrong, and APA Insurance decided to prank a couple unsuspecting travelers at the baggage claim at the Jomo Kenyatta International Airport. Everyone hates checking their bags as usually it comes with a nice baggage fee and there is always the chance that your baggage could be damaged in the process. Knowing this is a major fear for many trave... Read more »
“It Cannot Be Fashionable” As part of the International Campaign of 16 days of Activism against Gender based violence, N’weti and DDB Mozambique partnered up to create a different fashion show during this year’s Mozambique Fashion Week. This show closed the campaign that happens every year from the 25th of November to the 10th of December, International Human ... Read more »
Coca-Cola is a brand that truly understands happiness. This past year they decided to connect snowy Finland with tropical Singapore with a unique communication device. The digital poster allowed people from these two very different countries to connect. The poster also had a bin where the people in Finland could shovel in snow in which it would appear on the other end. SEE ALSO... Read more »
There are parts of your business that you can set on autopilot. Attracting customers is not one of them. Marketing to successfully attract new customers needs to be altered often, because tactics need to be fresh. New tweets are fresh, but they’re temporary. Highlighting a new business sometimes goes in one ear and out the other. Many people probably won’t care enough abo... Read more »
