Art is a dying cause. I’ve heard it too many times. If we go by the sheer commercial power of art nowadays then, yes, art is undoubtedly dying. Only the rich can afford art and that group is shedding off members. There are those who refuse to bend and insist on keeping that stature of art. It is for the elite and they want to keep it that way. However, opening art to the ... Read more »
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What better way to help puppies in need than by creating the most adorable viral video ever. Colenso BBDO, an advertising agency based in New Zealand, created this wonderfully cute puppy video for their client Pedigree with the hopes to go viral. Did you know that YouTube pays video uploaders if their video goes viral? Well, that’s their plan with this puppy video. With e... Read more »
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Experiential marketing is the most effective way for a brand to increase its reach whilst creating a connection between a brand and its customers that is hard to forget. A great experiential marketing campaign must follow five simple rules. 1) Understand Your Audience A lot of potential experiential marketing campaigns have been unsuccessful due to their motivating of trying to... Read more »
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Yes, if it wasn’t clear by now, we love creative vending machine examples. We’ve come to the conclusion that if a vending machine can read minds, it’s an instant winner. Well Socialab, a digital marketing agency in Greece, did exactly that for their client Lanes Health. SEE ALSO: Olympic Committee Gives Free Subway Rides In Exchange For 30 Squats They built a ... Read more »
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I can count on my hand the number of times a newspaper has drawn my attention recently. Don’t go judging me too quickly. I get constant news updates on my social feed and the news media websites. However, today I stumbled across an article in AdWeek that showcased this brilliant conceptually based newspaper ad that made me look twice …check it out below. If it wasn&... Read more »
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What better time to do a little prankvertising than April Fools? McDonald’s hired DDB Tribal to bring you this amazing prank campaign. Imagine driving up expecting to be handed a hamburger only to be greeted by an opera singer or a professional wrestler. Watch as these unsuspecting burger patrons get more than what they asked for. Credits Advertising Agency: DDB Tribal, V... Read more »
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What does your product stand for? It’s a mandatory question for any marketing campaign. It is what will set the direction of the campaign and it is what will set the metrics by which its success will be measured. The campaign of The Wolf of Wall Street understood that well. Thesis of the Movie It’s not one of those movies that stand for some moral cause. It’s ... Read more »
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Stuck at a desk all day at a boring job? Infovi hears you. They partnered up with communication agency, Regina Rossa, to surprise people on the streets in Piazza dei Signori, Vicenza. “The story of an average man, struggling with everyday problems, in an ordinary office. Or maybe not.” SEE ALSO: Push The Red Button To Add Drama…AGAIN by TNT Benelux Remember the “Push to a... Read more »
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Billboards are boring. They never help anyone…unless you’re this amazing company preparing strangers for warmer weather! Soft drink maker, Lemon & Paeroa (L&P), wanted people to be prepared for warmer summer weather and reminded them to “Hold onto summer,” where the billboard advertisement actually gave away summer gear such as beach towels and s... Read more »
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Advertising is a fast paced, competitive industry. Marketers always have to be one step ahead of the game when it comes to predicting industry and consumer trends, and also with regards to reacting to current events and brand opportunities. Some advertisers find themselves in a fortunate position where they’re working for an interesting or innovative brand that offers equally i... Read more »
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