10 Years of GoPro: How the California-Based Business Made It Big

10 Years of GoPro: How the California-Based Business Made It Big

10 years ago, Nick Woodman’s office (and bedroom) was a Volkswagen van. Today, he is the billionaire founder of GoPro, formerly Woodman Enterprises. How does one take the leap from struggling entrepreneur, trying to get an idea formulated and off the ground, to kicking it big time? It’s simple: do what you love, keep at it, and be in the right place at the right tim... Read more »

Pornhub’s Controversial New York’s Times Square Billboard Taken Down

Pornhub’s Controversial New York’s Times Square Billboard Taken Down

There is truly nothing like New York’s Time Square and how it has been one of the most popular places to place up billboards and advertising. One advertisement recently popped up for a brief while before it was taken down for unknown reasons. Adult website Pornhub recently had a contest to find a creative person to come up with a non-pornographic advertisement and contest... Read more »

Tweet to Eat Vending Machine Is Creepy Yet Supremely AWESOME

Tweet to Eat Vending Machine Is Creepy Yet Supremely AWESOME

Walkers Crisps, an English company, have been running an extended campaign not unlike a number of other potato chip companies where they go to the people and seek new and unusual flavors for their products. The Walkers campaign ‘Do Us A Flavour’ has been everywhere in the UK for the last few months, and now that it’s time for the new flavors to be released, pe... Read more »

A Young Valet Gets An Unexpected Surpise

A Young Valet Gets An Unexpected Surpise

Volvo Trucks have kept us on our toes in the last year with their innovative and interesting video campaigns that have covered everything from Jean-Claude Van Damme doing the splits between two trucks, to a hamster driving a truck out of a quarry, and just about everything in between. In each of the videos Volvo Trucks have brought one aspect of the truck’s construction i... Read more »

How to Successfully Execute Content Marketing in a Start-up

How to Successfully Execute Content Marketing in a Start-up

When starting with a start-up of your own, and this happens to all of us, nobody knows about your project except for your relatives and friends. And as the famous North American entrepreneur Jimmy Wales, creator of Wikipedia says: “Creating a great product is not enough.” There are definitely several marketing options to make ourselves known and generate the first clients. Howe... Read more »

Strauss Ice Cream Hides Delicious Hidden Treasure On Tel-Aviv Beach

Strauss Ice Cream Hides Delicious Hidden Treasure On Tel-Aviv Beach

When guerrilla marketing targets children and families, we’re always interested to see the results. This is partially because kids, unlike their cynical and aged counterparts, are ready to accept a situation and embrace the joy and magic of it. Adults always want to question it, to ask what is behind the curtain and to figure out the details. But children and just happy t... Read more »

North Face Store Floor Disappears, Forcing Shocked Shoppers to Scale the Wall

North Face Store Floor Disappears, Forcing Shocked Shoppers to Scale the Wall

North Face, an outdoor clothing company, is arguable one of the most well known brands when it comes to outdoor apparel. This North Face shop in South Korea decided to play a little game with their shoppers. North Face partnered with South Korean creative agency Innored to created a unique pop-up store that gave shoppers quite the surprise. Customers would walk in expecting not... Read more »

Nescafé Locks A Thousand Red Mugs All Around Croatia

Nescafé Locks A Thousand Red Mugs All Around Croatia

Bringing social media campaigns into the real world isn’t really that difficult, but doing it in a way that is innovative, new, and likely to attract attention can be. A range of businesses have been exploring real world social media options in their recent campaigns, with most settling for interaction via hashtags and QR codes. This recent Nescafe campaign is a little di... Read more »

11-Year-Old Dubstep Girl Could Be The Next Youtube Dance Sensation

11-Year-Old Dubstep Girl Could Be The Next Youtube Dance Sensation

This past week a 11-year-old girl by the name of Adilyn Malcom or “Audacious Adi” as seen on YouTube has taken the internet by storm. We’ve all seen these recent dance videos of people doing their dance routines to Nicki Minaj addictive song anaconda, and perhaps it’s the next Gangnam Style viral meme. Meet Adi, an 11-year-old motocross girl who has neve... Read more »

40 Cool and Creative Ads That Are Larger Than Life

40 Cool and Creative Ads That Are Larger Than Life

Sometimes the most shocking campaign that sticks out in our mind is the one that is the biggest. Going big is a great way to get your brand noticed in a large and crowded area. The object itself doesn’t even need to be that complex. One great example of this is the large telephone poster from TELE2. If you’re looking to spice up your marketing efforts, try playing w... Read more »

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