I can count on my hand the number of times a newspaper has drawn my attention recently. Don’t go judging me too quickly. I get constant news updates on my social feed and the news media websites. However, today I stumbled across an article in AdWeek that showcased this brilliant conceptually based newspaper ad that made me look twice …check it out below. If it wasn&... Read more »
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What better time to do a little prankvertising than April Fools? McDonald’s hired DDB Tribal to bring you this amazing prank campaign. Imagine driving up expecting to be handed a hamburger only to be greeted by an opera singer or a professional wrestler. Watch as these unsuspecting burger patrons get more than what they asked for. Credits Advertising Agency: DDB Tribal, V... Read more »
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What does your product stand for? It’s a mandatory question for any marketing campaign. It is what will set the direction of the campaign and it is what will set the metrics by which its success will be measured. The campaign of The Wolf of Wall Street understood that well. Thesis of the Movie It’s not one of those movies that stand for some moral cause. It’s ... Read more »
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Stuck at a desk all day at a boring job? Infovi hears you. They partnered up with communication agency, Regina Rossa, to surprise people on the streets in Piazza dei Signori, Vicenza. “The story of an average man, struggling with everyday problems, in an ordinary office. Or maybe not.” SEE ALSO: Push The Red Button To Add Drama…AGAIN by TNT Benelux Remember the “Push to a... Read more »
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Billboards are boring. They never help anyone…unless you’re this amazing company preparing strangers for warmer weather! Soft drink maker, Lemon & Paeroa (L&P), wanted people to be prepared for warmer summer weather and reminded them to “Hold onto summer,” where the billboard advertisement actually gave away summer gear such as beach towels and s... Read more »
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Advertising is a fast paced, competitive industry. Marketers always have to be one step ahead of the game when it comes to predicting industry and consumer trends, and also with regards to reacting to current events and brand opportunities. Some advertisers find themselves in a fortunate position where they’re working for an interesting or innovative brand that offers equally i... Read more »
Tweet![One Man Shows That One Word Makes All The Difference [NSFW]](http://cdn.creativeguerrillamarketing.com/wp-content/uploads/2014/04/Fuck-The-Poor-533x300.jpg)
The Pilion Trust, a poverty charity, recently ran a social experiment that proved how much one word can make a huge difference. In this social campaign video, a young man holding a sign that said “f*ck the poor” walked around trying to build awareness about his hatred towards to the poor. We see a lot of people stopping to engage with the person. People were furious... Read more »
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Since the dawn of the internet, people have been sharing digital nuggets of information, insight and entertainment. The act of sharing has become second nature. But have you ever stopped to ask yourself why? Why can’t I stop myself from forwarding this viral video to everyone I know? What is it about this list of “Top 10 Business Trends for 2014″ that compels me to ... Read more »
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When people are asked to give a shit, they rarely actually do especially if it is inconvenient to us. We’re a lazy bunch and anything that will require us to burn 100 calories is too taxing for us. Often, the only way to get people off their behind is when it makes them look cool or allows them to have fun if they do so. Just ask the people behind Volkwagen’s Fun Pr... Read more »
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This past Christmas, Coca-Cola wanted to give a little kindness during the holiday season. To do this, they created a very special vending machine that dispensed free Coca-Cola. The machine prompted the user to either get a free coke or give a free coke. If a person wanted a free coke, it quickly dispensed the drink for the person to enjoy; however, if a person decided to share... Read more »
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