Top 10 Viral Campaign Ideas for Ecommerce Retailers

Top 10 Viral Campaign Ideas for Ecommerce Retailers

As an ecommerce retailer, you know your online marketing campaign performance has a direct effect on your bottom line. If you lack social engagement, you’ll miss out on a lot of potential sales, or leads at the very least. So how do you fix this? Focus on enhancing your brand image. Let potential buyers know you exist. This all sounds good in theory, but where do you start? Sim... Read more »

6 Content Writing Tools to Boost Your Content Marketing

6 Content Writing Tools to Boost Your Content Marketing

All people rely on the Internet whenever they want to acquire certain pieces of information. Whether it is educational or whether it is about a business brand, all online users would turn to websites. This explains why businesses, organizations, institutions and even individuals would create their own sites and blogs. Through effective and strategic content marketing, you can a... Read more »

Pandora Shows Us How All Mothers Are Unique

Pandora Shows Us How All Mothers Are Unique

Pandora, one of the world’s largest jewelry brands, wanted to run a very unique experiment in preparation for Mother’s day. They wanted to show that the bond between a mother and a child is very unique, so they decided to create “The Unique Connection.” A mother’s scent, touch, smile, and everything about her is very unique. To put this to the test... Read more »

Ikea Creates Pop-up Breakfast in Bed Experience

Ikea Creates Pop-up Breakfast in Bed Experience

How long has it been since you had breakfast in bed? For us, it has been way too long, which is why this innovative new campaign from Swedish furniture powerhouse IKEA so caught our attention. So sit back, relax, and dive into the snuggliest guerrilla marketing campaign you’ve ever seen. Breakfast In Bed… Yes Please! The IKEA Breakfast in Bed Cafe pop-up store was a... Read more »

Moviegoers in Poland Are given Free Chocolate with a Small Unsavory Twist

Moviegoers in Poland Are given Free Chocolate with a Small Unsavory Twist

A secret is always intriguing and manages to create a mysterious atmosphere when used in advertising. Secrets may lead to unexpected revelations tough, and not necessarily in a pleasant way. The Nobody’s Children Foundation has collaborated with the Polish advertising agency Mccann Worldgroup, creating a campaign named ‘Secret’, which took place in the Polish cinema ‘Kino... Read more »

Adorable Dog Billboards Utilize RFID Technology To Follow Potential Adopters #LookingForYOu

Adorable Dog Billboards Utilize RFID Technology To Follow Potential Adopters #LookingForYOu

Have you ever felt like you see the same advertising campaign so often, it feels like it’s following you around? Well, the Battersea Dogs & Cats Home (a UK charity established in 1860 to give dogs and cats a second chance), in partnership with Ogilvy & Mather UK, have launched a new case study on a campaign they ran recently that takes this feeling to a whole new ... Read more »

How Biskrem Created The Ultimate Instagram Adventure Social Marketing Campaign

How Biskrem Created The Ultimate Instagram Adventure Social Marketing Campaign

What if Instagram turned into your new favorite (and addictive) adventure game? How can a brand boost its presence through a fun, and social game? Don’t look any further, Biskrem, a Turkish biscuit brand, came up with an amazing idea on how to engage with the audience through Instagram in the most creative way! Instagram is trending during the past years and brands are constant... Read more »

Lay’s Creates A Human Claw Machine

Lay’s Creates A Human Claw Machine

Lay’s Asia recently recreated the claw game for this fun activation campaign. We are all familiar with the metal claw game  where you can win stuffed animals (if you can get that claw to actually grab one), but Lay’s decided to switch it up by replacing the metal claw with children! That’s right! They recreated one of our favorite childhood games and made the ... Read more »

‘Shadow Wi-Fi’ Found a Way to Prevent Skin Cancer & Provide Free Wi-Fi

‘Shadow Wi-Fi’ Found a Way to Prevent Skin Cancer & Provide Free Wi-Fi

Long sunny days can be ideal for a visit to the beach, especially during summer. Beachgoers love the sun and they sometimes get exposed to its rays for several hours. Not everyone seems to listen to the experts’ warnings about the dangerous sun exposure, which creates the need for a new approach to the issue. How about enticing the ‘lovers of the sun’ with another passion they ... Read more »

Dark and Drank: The Marketing Genius Behind Alcohol Sales

Dark and Drank: The Marketing Genius Behind Alcohol Sales

Marketing campaigns employed by industry giants in the distilled spirits business helped to transform the very nature of advertising in our digital age. Today, alcohol brands engage with consumers across a wide spectrum of new and growing social media platforms. Their goal is to drive user engagement by inducing consumers to communicate their feelings about a marketing tactic b... Read more »

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