Think of the app as a cross between a website and a video game—like a browser page that is always open, but with interactive features and immediate accessibility that feels more personal because it is downloaded to users’ phones or personal computers. Apps have several characteristics worth noting in your quest to improve the reach and efficacy of your brand or company’s marke... Read more »
The Quebéc Magic Film Festival came up with a rather crafty way of promoting the event. A fair amount of posters were placed around cities, featuring only a white background, a black top hat and a small text below it asking the passerby to take a photo of the poster with flash, revealing a secret message – and of course, the secret message is the festival itself. SEE ALSO... Read more »
There are so many ways a trip can go wrong, and APA Insurance decided to prank a couple unsuspecting travelers at the baggage claim at the Jomo Kenyatta International Airport. Everyone hates checking their bags as usually it comes with a nice baggage fee and there is always the chance that your baggage could be damaged in the process. Knowing this is a major fear for many trave... Read more »
“It Cannot Be Fashionable” As part of the International Campaign of 16 days of Activism against Gender based violence, N’weti and DDB Mozambique partnered up to create a different fashion show during this year’s Mozambique Fashion Week. This show closed the campaign that happens every year from the 25th of November to the 10th of December, International Human ... Read more »
Coca-Cola is a brand that truly understands happiness. This past year they decided to connect snowy Finland with tropical Singapore with a unique communication device. The digital poster allowed people from these two very different countries to connect. The poster also had a bin where the people in Finland could shovel in snow in which it would appear on the other end. SEE ALSO... Read more »
There are parts of your business that you can set on autopilot. Attracting customers is not one of them. Marketing to successfully attract new customers needs to be altered often, because tactics need to be fresh. New tweets are fresh, but they’re temporary. Highlighting a new business sometimes goes in one ear and out the other. Many people probably won’t care enough abo... Read more »
Ride the Coca-Cola logo Big brands: they tend to follow usual structures which don’t differ them much from other brands, with the music and guessing on what actual brand might it be. They all follow the classic mystery line, where you have no idea what’s going on and then the world is revolutionized by either their product or their way to market it. Whether it’s Coca-Cola or a ... Read more »
Planning and developing a strategy for the future is one of the most important pieces of the business growth puzzle and the key to having a successful business plan heading into 2015. Every successful business needs to have a plan of attack in place that looks at the growth and service needs that present themselves in the New Year. 2015 is a new year and a new chance to do thin... Read more »
Street teams from around the world could learn a lot from this 4-legged people magnet. Hush Puppies decided to do away with the typical street team activation strategy and go with a “hush” puppy. That’s right! They leashed up a dog to a sign that mentioned a doggie GPS system with a mysterious message that told the person not to miss this surprise. If a person... Read more »
People are so used to having messages, information, and products thrown at them every day that it’s easy to become numb to it all. Guerrilla marketing, however, wakes up your customers from drowning in traditional, mundane marketing tactics and uses fresh, novel ways which actually make a lasting impression. But there’s more to guerrilla marketing than trendy murals on city wal... Read more »
