Crane Game Encourages Donations to Help Homeless People in a Very Unique Way

Crane Game Encourages Donations to Help Homeless People in a Very Unique Way

Roughly translated as the Foundation for Street People, the Fundación Gente de la Calle are a charity based out of Chile that specialises in bringing attention to the plight of homeless men and women, and making a difference in their lives. They recently paired with agency Pedro Juan y Diego and ran a campaign to that effect in Chile, that involved dolls, a crane game, and a ve... Read more »

Oxford Fitness Creates 16 Foot Treadmill #LaGranTrotadora

Oxford Fitness Creates 16 Foot Treadmill #LaGranTrotadora

Some say bigger is always better. Well Oxford Fitness definitely thinks that’s the case! To promote their fitness center, they decided have a little competition. It’s no ordinary competition. They created a 16 foot tall giant treadmill in which they got people to compete in a race to the finish. Competitors all started running on the treadmill and the goal was to se... Read more »

Japanese Kissing Booth Allows People to Show Public Affection in the Most Romantic Way

Japanese Kissing Booth Allows People to Show Public Affection in the Most Romantic Way

According to DENTISTE’, people in Japan are known to be somewhat shy and often have a difficult time expressing their feelings towards loved ones. With the help of Japanese advertising agency, ADK, they’ve come up with a beautiful solution to encourage and allow people in Roppongi, Tokyo, to express their feelings in a very public way. SEE ALSO: Japanese Retailer Us... Read more »

Mentos Surprises an Amateur Guitar Player in the Most Awesome Way

Mentos Surprises an Amateur Guitar Player in the Most Awesome Way

There is always that one time in your life where you think, hey, I should join a band. Mentos decided to work with Neogama BBH to help make this happen for one lucky person in the most amazing way. They posted what appeared to be a very normal looking poster that mentioned that an anonymous band was looking for someone to join. Little did they know, that person would be in for ... Read more »

Air Canada Surprises Canadian Bar in London with a Very Generous Gift

Air Canada Surprises Canadian Bar in London with a Very Generous Gift

Finding the time and money to go home for the holiday season, especially if you live over 6,000 km away. Well Air Canada decided to spread a little love recently to an unsuspecting group of bar patrons in a local Canadian bar in London. With the help of JWT Canada, Air Canada got 2 people who looked like pilots to make an announcement at a local Canadian bar. After talking to s... Read more »

Motocross Legend Rides Motorcycle on Open Roller coaster Track in Red Bull Stunt

Motocross Legend Rides Motorcycle on Open Roller coaster Track in Red Bull Stunt

Red Bull is known for some of the most daring and amazing stunts we’ve ever seen. Everything from the Red Bull Stratos jump to building BMX ramps on moving trucks. They’ve been a brand we’ve come to know and love as owning the extreme sports scene. In their most recent stunt they got French moto trials legend Julien Dupont to ride a roller coaster track .Red B... Read more »

Festival de Magie de Québec Poster Makes You Into A Magician

Festival de Magie de Québec Poster Makes You Into A Magician

The Québec City Magic Festival (known locally as the Festival de Magie de Québec) runs every year around the start of September, and it has started to get some global attention. But, the attention is not because of the festival, which brings in notable Canadian and international magicians who perform shows over the course of a weekend, alongside magic conferences, free workshop... Read more »

In Brazil, Black Friday Sales Take To The Sky With Flying Mannequins

In Brazil, Black Friday Sales Take To The Sky With Flying Mannequins

Black Friday is the Friday following Thanksgiving Day in the United States and is known as one of the biggest shopping days of the year. Most people begin their Christmas shopping this day and in 2014, over $50.9 billion was spent during the Black Friday sales. Without a doubt, it’s a major opportunity for retailers to reach the masses and spread awareness of their produc... Read more »

Heineken ‘ShareTheSofa’ Campaign Owned Social Conversation On Twitter

Heineken ‘ShareTheSofa’ Campaign Owned Social Conversation On Twitter

During the 2013 Champions League, sponsor Heineken launched a campaign that got a lot of people to take notice, and even more to start talking. The campaign, which ran with the hashtag #ShareTheSofa, used second screen interactive technology along with some of the sport’s famous faces, to get people more interested in the game, and more aware of Heineken as a sponsor. The... Read more »

Ford Explorer Marries Traditional and Mobile Marketing with Creative Interactive Mobile Print Ads

Ford Explorer Marries Traditional and Mobile Marketing with Creative Interactive Mobile Print Ads

Whoever said that print advertising will be left in the past obviously hasn’t met the folks at BBR Saatchi & Saatchi Israel. Recently, they paired up with Ford and ran a series of print advertisements in Israel that highlighted the amazing potential of print as a medium when paired with newer smart technologies. The result are three advertisements that not only send a... Read more »

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