Tinder is an online dating app that has been sweeping the world…or should I say swiping the world? The app matches potential partners based mostly on their appearances. Vancouver Orphan Kitten Rescue Association (VOKRA) wanted to try their paws at a fun campaign to match some of their orphaned furry friends with potential new owners. How? By creating a profile for some of... Read more »
Design matters. At least that’s what these people think! A fresh and creative design can truly differentiate your product or service just like what Apple did to computers. To help spark your creativity, we decided to find some of the coolest product packaging designs created this past year to get your juices flowing. Perhaps these designs will inspire you to take a second... Read more »
With more and more money being thrown at digital marketing every year, now is a great time to look at ways to maximize the impact of your print campaigns and restore balance to your marketing efforts. Why? Events like Valentines Day in February, Mothers’ Day, taking place in the UK in March and in the US in May, along with Easter in April, mean that Q1 and Q2 of 2015 are ... Read more »
![[Infographic] Harnassing the Power of On-hold Marketing](http://cdn.creativeguerrillamarketing.com/wp-content/uploads/2015/02/Harnessing-the-Power-of-On-hold-Marketing-533x300.jpg)
Nearly all businesses these days have some form of on-hold marketing. Generally though, it is not very well thought out and is used purely to fill the waiting time between when a customer calls and when the customer finally gets through to speak to you. Your business may be missing a big opportunity to utilize this important window of opportunity to more effectively to promote ... Read more »
Creating emotional connections is one of the hardest things to achieve in marketing, that is why conducting thorough research about your target consumer’s day to day journey, can be very helpful with finding the points that will spark lasting brand experiences. Live events can be a great way to achieve real connections. So your event is scheduled, and it’s time to start thinkin... Read more »
Winter in Canada sometimes leaves resident’s cars buried in snow; however, for 500 lucky residents, Subaru surprised them with a little special gift this past year. Knowing that the snow in Montreal would prevent some car owners from driving, the Subaru team ended up sticking snow shovels next to 500 cars between Mont-Royal street and Gilford street. The shovels had a sm... Read more »
If you have ever ran any sort of promotion for your business, assuming that it was a successful promotion, you will probably have noticed a very definite spike in subscribers, sales or traffic during the special offer or event. However, all to often this is a short lived increase which trails off after the promotion. So how can you retain these new customers once the promo draw... Read more »
![[Video] Business like a Swede – a Rap Message about Collective Agreements](http://cdn.creativeguerrillamarketing.com/wp-content/uploads/2015/02/Business-Like-A-Swede-533x300.jpg)
Following last year’s viral success about an American man who “lives like a Swede”, TCO is now back to teach us how to do business like a Swede in this awesome new viral video. Last year’s version, “Like a Swede – a way of living”, showed a well-off American living like a Swede. This was to illustrate how only rich people in other countries can afford the bene... Read more »
Meets Berns aka El Ultimo Inca (The Last Inca), a graffiti street artist from Peru. Berns graffiti style originated from the roots of his Peruvian culture and consisted of letters and bombing but has since transformed into something so much more powerful. In this short segment highlighting this talented street artist, we get a glimpse of the typical day in the life of this youn... Read more »
The campaign shows that Sky Atlantic was advertising its new TV show set in the Arctic, in the fictional town of Fortitude which has a bigger population of polar bears than people. Many TV shows aim to be as realistic as possible, or allow the viewer to enter the reality of its inhabitants and characters. Exposing people to a polar bear which a character would easily encounter ... Read more »
