Top 5 Guerrilla Marketing Agencies to Follow in 2014


It’s a fresh new year and guerrilla marketing agencies around the world are making their mark. 2013 was an amazing year with many memorable marketing campaigns. A couple really stood out and went viral. We found some of those agencies and decided to create this list!

Be sure to check out our new Guerrilla Marketing Agency Directory. It’s the first of its kind and we’re excited to provide this free resource! You can also submit your guerrilla marketing company to our list for free! So what are you waiting for? Check out the new Guerrilla Marketing Agency Directory.

5) Thinkmodo

Thinkmodo, a viral video marketing agency based in New York City, may have perfected the viral video marketing strategy with their ‘prankvertising’ strategy. Their “Telekinetic Coffee Shop Surprise” video certainly forced its way into our minds and the minds of millions of other views. The prank video received over 52 million views on YouTube.

This agency certainly knows how to do unconventional the right way. We definitely can’t wait to see more great work coming from them this year!

[divider]

4) Studio M

Studio M, a small production agency in Canada, worked with WestJet to create a very memorable holiday video that got over 34 million views on YouTube. Besides the video being all-around heartwarming, the campaign was executed extremely well.

The team basically asked people what they wanted for Christmas just before they got on a flight. Upon their arrival in the destination airport baggage claim, a bunch of wrapped presents came out of the carrousel. Passengers received the gifts they wished for such as a big screen TV, various electronics and other great toys.

We definitely hope to see more amazing flashmob-style marketing campaigns from these guys!

[divider]

3) Ogilvy & Mather

Ogilvy Brazil worked with Dove to bring you “Dove Real Beauty Sketches”, a video that was sure to have hit your Facebook Timeline. The video received over 61 million views on YouTube and inspired many hilarious knockoff videos.

In the video, a professional portraitist for the FBI sketched women based on how the woman described herself and another sketch based on how a friend described that woman. It made people realize that they are more beautiful than they thought. It definitely went viral through social media, which also made us put Ogilvy Brazil on our list of agencies to watch in 2014!

[divider]

2) Forsman & Bodenfors

Swedish interactive agency Forsman & Bodenfors made a huge dent in the marketing scene, winning 6 different agency awards and worked with Volvo Trucks to create one of the most viral ads of 2013. Forsman & Bodenfors helped create “The Epic Split feat. Jean-Claude Van Damme“, an epic video where Jean-Claude Van Damme does a split between two reversing trucks in Spain. It was also said to have been recorded in one single take.

The video received over 66 million views on Youtube and a lot of press coverage. The agency has also done some very creative marketing campaigns with Volvo that certainly made them an agency to watch in 2014!

[divider]

1) BETC

Relatively young French advertising agency founded in Paris hit our number 1 agency to follow when they created the global campaign for Evian, “Baby and me”. The work they’ve done for Evian is truly outstanding. Who knew a bunch of dancing babies would get over 170 million views on YouTube and break a Guinness book of World Record?

Their “baby & me” video launched in April of 2013 and has over 69 million views on YouTube.