British Airways Transports European Travels to the USA with Oculus Rift

The Oculus Rift is an upcoming virtual reality head-mounted display that has raised over $2.4 million in funding and was acquired by Facebook. Although the Rift is probably known for being used in gaming, some brands have found ways to use it in marketing.

British Airways wanted to provide a unique experience and way to share the joys of travel without actually having to fly people. They turned to the Rift to help them do this by loading scenes from popular locations in the USA and let people in European countries experience the USA through the Rift’s technology.