Instagram is one of the leading social media websites to gain traction for your brand and generate leads. Launched in 2010, this photo-sharing website uses imagery to position brands who can take leverage from a vast pool of 300 million users who can turn out to be valuable leads.
A majority of people on Instagram uses this tool to post their amateur photos and videos. From crazy pets and mouth-watering foods to up-market apparels and high-tech gadgets, you can find a treasure of ideas from camera buff.
However, this is not the only potential of this powerful tool. Instagram is real gem for businesses to market their brand and generate leads. With the highest user growth rate (23%), it is currently the fore-runner on social media sphere leading the likes of Facebook, Twitter and Pinterest.
A large part of its success is related to its use of imagery as marketing collateral. People find it more fun and exciting to see photos and videos than reading sales copy. Result? You earn more engagements which translate into higher lead conversions.
So, if you are heading a marketing campaign on this platform, we are here to help you with these 8 expert tips:
Identify Your Audience
Instagram hosts a big community of consumers around the globe. Knowing your target audience will make it easier for you to tactically post images that they will find interesting. This is important to make your content relatable to your leads.
Sift through the funnel of your customers and get to the bottom. Find out about their taste, interests and hobbies. This will give you a more strategic way to create the buzz and build your following.
For example, if you own an online fashion store, you can position your brand to people who often post photos of dresses, fashion shows, fashion accessories, etc.
Keep A Consistent Identity
To engage your leads on Instagram, you need to have a recognizable profile which complements your brand. This means your profile picture, description and tagline should be in line with your company ethos. By having a uniform face across different platforms, you make your brand easily identifiable to your audience.
Nike is a good example of how you can stay recognizable by having a consistent identity. Its official page on Instagram uses the original logo, tagline and name of the company which helps its loyal customers easily find the brand.
Create a Compelling Bio and Description
A bio and description are your first contact points with your lead. Making it compelling will not only attract your leads but also tempt them to know more about your brand. Resist the temptation of writing it like a sales copy. Remember that Instagram has a different vibe. Keeping that vibe alive is necessary to retain interest of your lead.
Post Interesting Videos
Instagram offers video-sharing feature that allows you to share short video clips. This is particularly beneficial for businesses as they can leverage from potential of a video to showcase features of their product, educate leads about its functionality or share their office culture.
Burberry is a global apparel brand that shows behind-the-scenes clips of events to engage potential customers. It also features its products using short videos to let its audience know its specific benefits.
Use Relevant Hashtags
Instagram has a huge community and finding your leads can get a little tricky on this platform. With hashtags, you can make this process more organized and strategic. All you need is to do is find a set of keywords that relate to your industry and use them in your photos.
Let’s say you are a matrimonial service namely ABC. You can use your brand name with hashtag, i.e. #ABC. Similarly, you can even make your hashtags more industry-specific, such as #matchmaking or #matrimonialservices to tap into a pool of larger audience needing professional help for matchmaking.
Use Interesting Captions
Captions give meaning to your photos. However, your caption needs to be catchy and meaningful to draw attention of your viewers so that they can start conversation.
Oreo makes perfect use of captions to inform viewers about different facets of its biscuits. By using interesting and engaging captions of its photos, it makes more people take interest in its cookies.
Measure Your Success
Just like Twitter and Facebook, Instagram offers tools for businesses to measure success of their campaign inch by inch. Measuring your success enables you to analyze the search behavior of your leads to find out which photos are creating higher engagements.
Iconosquare is an app that empowers you to track results of your marketing campaign on Instagram. It enables you to analyze your follower growth, check number of likes, count your engagements and study your hashtag optimization.
Respond to Your Audience
Your followers on Instagram are your potential customers who want to know everything about your products, latest offerings and upcoming events. Responding to their inquisitive queries not only increases engagements but also raises awareness about your business. If you manage to impress them, you will have more leads in your pocket.
Hilary’s Eat Well is a good example of how you can use Instagram to interact with your audience. The brand representative of the eatery service maintains a good rapport with their customer by providing them timely responses of their queries.
Charlie Winifred is a web UI/UX designer with over 6 years of experience. He also owns Logo Pearl, a logo design Australia company. Charlie also writes blogs for other websites on topics related to web and marketing.