As more businesses are establishing an online presence, not having a blog might cause you to fall behind the competition. Having a blog enables you to attract and keep customers, but you must properly maintain it by knowing what to post, how often to post, and what not to post. Otherwise, your blog could be more harmful and destructive than beneficial. When blogging platforms are not run properly, you risk turning your customers away and leaving money on the table. It’s vital you know how to run, manage, and maintain your blog since this will enable you to grow and expand your business.
Your goal with starting a blog is to promote your product or service and increase sales. This often requires you to post high-quality, engaging content. It is vital you ensure each post offers value and to achieve this, you must post informational content that is relevant to your audience, or you can offer discounts and coupons. When you offer value, you inspire your customers to continue reading your blog, but not offering useful content will cause you to lose followers. You should avoid being overly promotional if you want to keep your readers engaged and as a general rule, provide at least five informative posts before posting anything promotional.
Search Engine Optimization
Search engine optimization enables you to expand your blog and reach new followers. This involves placing certain keywords in each post in an attempt to get your blog listed in search engine results. When done properly, this gives your blog free, targeted exposure. But search engine optimization involves more than just keyword placement. You must also get backlinks pointing back to your blog. For example, a business in real estate might partner with a trusted mortgage source like Succeed At Eagle to get the word out to similar searchers.
Search engines view websites with backlinks more reputable than those that don’t. Some backlinks will come naturally with time as people link to your articles. But you must also work to build quality backlinks, which can be done through guest blogging. Contact other bloggers who have content similar to yours, and offer to provide a guest post in exchange for linking back to your website.
If your website is not getting much traffic, using paid advertising is a great way to get exposure and attract followers. You must do market research to discover which platforms your target audience uses. Otherwise, you will waste money attracting followers who are not likely to convert. You can buy ads on search engines to target certain keywords, or you can use social media ads to target people based on their interests. If you properly implement an advertising campaign, you will attract attention and enable your blog to grow.
Using a blog as part of your company’s marketing strategy can really pay off in the long run. If you are struggling to get yours off the ground, take a look at these ideas and see what you might need to change in order to get the right writing for your online space.