Coca-Cola Creates 360 Degree Video Capturing Napkin Holder

Coca-Cola wanted to capture the happiness between friends so they decided to innovate a common restaurant item, the napkin holder. They partnered with Territorio Creativo in Spain to place a 360 video camera inside a napkin holder in which people can connect to the camera through their smartphone.

Once connected, the Coca-Cola Happiness 360 camera will start capturing 360 degree video of you and your friends. They can then choose to share this content on social.


Advertising Agency: Territorio Creativo, Spain
Creative Director: Alejandro Di Trolio
Art Directors: Alejandro Villegas, María Sutil, Alex Bardera
Copywriters: Zape Baltasar, Juan Fran Vaquero, Ina Olvera, Elisa Lucía
Illustrator: Pablo Malillos
Photographer: Alex Bolumar