Comic-Con is a comic book convention that is held every year since 1970 in San Diego, CA. It’s a time where thousands of comic book fans come to hear the latest from the industry and share experience with other like-minded individuals. It’s also a great place for companies to get some major buzz around their brand.
Kellogg’s wanted to promote their new Krave cereal by partnering with Edelman and comic book artist Francis Manapul to do live art installations. Manapul created several paintings on cereal for display during comic con. Each painting took around 5 hours to complete and then was displayed in Nerd HQ.