3 Ways Virtual Reality Is Reshaping Marketing

Virtual reality is finally catching on, and it’s transforming the nature of marketing. The virtual reality market will grow from a compound annual growth rate of 57.8 percent between 2016 and 2022 from $1.37 billion in 2015 to $33.90 billion in 2022, projects Markets and Markets. The growing availability of VR accessories for popular mobile devices is feeding the consumer market, satisfying demand for head-mounted displays (HMDs) by entertainment and gaming enthusiasts. Use of VR for military training and simulations in addition to declining prices for displays and hardware components are other factors spurring market growth. As VR devices become more widely-used by consumers, marketers are taking advantage of the opportunities opened up by this emerging technology. Here’s a look at three ways virtual reality is reshaping marketing.

360-degree Video Marketing

Virtual reality went mainstream during the 2016 Oscars when Los Angeles ABC affiliate ABC7 broadcast a 360-degree behind-the-scenes look at the Governors Ball red carpet and an aerial view of the event venue. Samsung, the Academy Awards’ main sponsor, took the opportunity to run an ad featuring William H. Macy in Gear VR paired with a Samsung Galaxy S7 edge as he steps in and out of virtual reality.

Samsung’s promotion foreshadowed the future of VR marketing, marking a mainstream breakthrough for marketing methods that had been pioneered in the early stages of VR development. For instance, in 2014 Topshot had offered a virtual reality view of the London Fashion week catwalk, providing a first-row vantage point for viewers who could not be physically present. 360-degree cameras, combined with the growing availability of HMDs, provide marketers with an opportunity to immerse target audiences in enhanced sensory experiences.

Virtual Reality and Webrooming

Over the last few years, e-commerce businesses have increasingly lost revenue to webrooming — the practice of consumers researching products online only to buy them at a local store. Brick-and-mortar stores have an advantage over online retailers to the extent that physical products are more tangible to shoppers and more compelling to buyers seeking instant gratification. Virtual reality is helping leverage this advantage by providing online retailers with a way to lure internet shoppers into the store for a more compelling experience of their product.

For example, outdoor apparel company The North Face has partnered with cinematic virtual reality company Jaunt to give customers a realistic preview of the experience they would have wearing and using the company’s products. Shoppers can take an immersive tour of outdoor attractions such as Yosemite National Park and virtually experience hiking over landscapes or scaling rocks in company apparel. Car dealers are applying this type of technology to give shoppers virtual test drives of vehicles not physically on the lot, cutting inventory costs in the process.

VR Test Drives

But brick-and-mortar vendors aren’t the only ones benefiting from VR’s ability to give customers virtual test drives. Online marketers are also finding ways to use the technology to enhance sales. For instance, cosmetic supplier Sephora has created an app that lets online shoppers become virtual artists. Online customers can upload a digital picture to see how they’d look wearing different shades of eye shadow and eye liner.

You don’t necessarily need a physical product to use this marketing tactic. E-commerce sites that offer services, and even nonprofit sites, are finding virtual drives an effective marketing tactic. TOMS Shoes, a nonprofit that donates its shoes to children in need, uses VR so prospective donors can experience virtual giving trips. By providing a behind-the-scenes look at what it’s like to give shoes to needy children, TOMS enhances the emotional impact of its appeal. This powerful marketing tactic can be adapted to virtually any product or service, making VR a versatile and efficient promotional tool.

4 Ways Merging Guerrilla Marketing with Your Web Design Can Boost Your Online Brand

It’s no secret that web design is an important factor for successfully conducting business online, however many web marketers fall into the trap of creating a stale or even bland web design that fails to captivate the imagination and desire of their website’s visitors. Their goal is to get more web customers by being promoted freely by the visitors of their website.

However, when it comes to executing this successfully in their web design, they tend to struggle. Landing page design experts Showtime Digital share the following examples where web design has been integrated successfully with guerrilla marketing efforts; and you should be able to implement it in your web design and marketing campaigns too.

Ensure that the design and web copy motivates people to share your site’s content.

You want to get as much free promotion as possible and the only way you can achieve that is if people are willing to share your site’s content. The web design and copy must compel people to share your website’s content with their friends, people in their community or on their social platforms. This will magnify your website’s reach from tens to thousands or even millions.

The web design needs to appeal to the web visitor aesthetically and must trigger an intent for them to share the content in one of their desired communication channels. You could implement this by using sharing buttons or website prompts to get the web visitor to share it online.

Differentiate your brand by publishing new content regularly.

Google has done this successfully for years by differentiating itself with its Google Doodle on a daily basis. When Google first launched its web search engine, it differentiated itself from other search engines with its minimalistic design and an updated Google Doodle. This helped Google establish its own brand and incentivised a niche group of users to continue reusing its platform, even if it was just to see the Google Doodle everyday.

Over the years, the doodle has grown in popularity and has even created opportunities for Google to gain free PR on major news networks and media giants. You can see a history of Google’s Doodles via the following link.

https://www.google.com/doodles/

Tap into augmented reality.

There are times when offline and online activities merge. There might be an opportunity within your business to incorporate augmented reality in your website’s design.

As more people use their mobiles, businesses can use mobile apps to get people to engage and share their web content. IKEA executed this well with their online catalogue, which allowed people to use their mobile devices to visually see how IKEA furniture would look like within their home.

You can see an example in the video below.

Design a 404 web page that can help amplify the website’s brand presence online.

Most websites opt for a standard 404 error web page when they could actually design the web page in a way to make it more interactive and shareable. Food rating app Nosh gained a flurry of exposure online when they published a 404 error web page that had a video reel of them in a warzone, trying to reclaim a lost web page.

The creative 404 error page gained so much popularity by being shared on Reddit that it ended up getting featured on Time Magazine’s article, ‘Please witness the best 404 page in history’, which provided the website with viral exposure. You can see the video that was featured on their site below.

Tapping into guerrilla marketing is a great way to trigger excitement and inspiration in your web visitors so that they will feel compelled to engage and share your website’s content. The examples that have been provided show 4 clever, yet inexpensive ways to incorporate it into your website’s design, which could yield more exposure opportunities over the long-term.

Is Guerrilla Marketing Good for Your Business?

Marketing is too broad to define. Some people think it’s about selling. Partly it is true because that is the ultimate goal of marketing; however, it is more than just selling. It’s about strategies in getting the attention of target customers. Apparently, it is focused on effective advertising more than just effective selling. When we hear of advertising, we tend to think of companies that are advertising their products on mass media such as television and radio programs. Street billboards are also what we may think of advertising. These are advertising campaigns on a large scale but for most brands, there are other forms of marketing that don’t carry such a large commitment and outlay.

What about giving away promotional products? This is just one example of a different type of marketing strategy and can be very effective if used correctly within the marketing mix. It can also be used creatively in conjunction with the so-called guerrilla marketing.

What Is Guerrilla Marketing?

Guerrilla marketing was adapted by the author Jay Levinson in his book Guerrilla Marketing published in 1984, and it became popular. Since then, all strategies similar to what he wrote are called guerrilla marketing. Over the years, guerrilla marketing has evolved into a professional marketing strategy. In the past, mass media was dominated by big companies that could afford to spend so much money on advertising. Because of that, small companies were pushed away in market competition until guerrilla marketing came into being. Guerrilla marketing is an unconventional way to advertise a product or a service. This type of advertising strategy is more focused on helping small companies and entrepreneurs to advertise their products and services without spending a large amount of money.

Guerrilla marketing works very simply. If you want to apply it in your business, you don’t have to design a very complicated marketing program just to do it. The motive behind guerrilla marketing is to spread your word at low cost. Imagine a big company spending millions of pounds to remind a thousand of customers within an hour. This is through conventional advertising. With guerrilla marketing, you don’t need to a large budget to remind the same number of customers within the same period of time. In other words, guerrilla marketing means working behind the camera in order to capture the attention and imagine of a vast audience of people going about their daily routine. For example a clever graphic on a park bench or side of a lorry or a clever piece of point of sales within a shopping centre in fact anything that will get a brand seen and remembered, don’t forget it can be seen by a hand full of people but if good enough could be shared by millions on social media. The only question is how you can implement it. Well, It depends on your business. Creativity matters for guerrilla marketing because it has to be unique all the time. It is not any more guerrilla marketing when the strategy is very common. To use it more effectively, always think of an easy way to advertise at low cost. And when you think of an easy way, make sure only a few are doing such strategy in your product or service category. This means you can also apply common strategies used in some product categories but are still not used in your product’s category.

The future of guerrilla marketing is very positive. In fact, it is the future of marketing. It is because online marketing is also a type of guerrilla marketing, which is now very popular among modern marketers. Therefore, you should expect more and more unique marketing strategies to be introduced in the coming years as guerrilla marketing is democratizing the whole advertising industry today and in the years to come.

Netflix Offers DIY Doorbell Cover That Entertains Trick-or-Treaters

Netflix knows that some people would rather stay inside at watch scary movies. They decided to create a do-it-yourself doorbell that entertains trick-or-treaters while you’re busy streaming Netflix.

By following the DIY instructions on their makeit.netflix.com landing page, anyone can create a Halloween Doorbell that hangs over your existing one. When trick-or-treaters approach your door, a sensor will trigger in the doorbell and play the theme song from your favorite Netflix show.

Going Guerilla: Get Inspired by the Latest Street Art Trends

Using somewhat unconventional methods in the marketing world is always a bit of a risk, but nevertheless tends to be part and parcel of any creative task. Risk taking in this sense is all about discovering innovative methods of capturing and retaining the interest of your target audience, and guerrilla marketing is the perfect way to do just that.

If you are thinking of trying guerrilla tactics in your campaign, remember that first timers should always start by sticking to the basics. Before trying anything too avant-garde, make sure your online marketing plan is solid, as these days online presence often forms the foundation of brand image and identity. Make sure your website is up to scratch, complete with eye-catching design and good quality content. The process can be really straight forward by combining tools and services such as 1&1’s webspace packages to host your site and the choice free templates and themes from WordPress to organize your content, and choose the perfect layout. To supplement this of course, a strong and active presence on the appropriate social media channels is paramount; Twitter and Facebook are often the most effective.

Once you the basics are in place, however, you may find using the same marketing tactics grows stale after a while. Here’s where guerilla marketing techniques come into their own, opening creative opportunities to freshen up your approach. Street art, for example, has been a key source of inspiration for many quirky, cool, and visually striking guerilla marketing strategies that integrate advertising images into an urban setting. So, if you are looking for inspiration for your next marketing campaign, look to the streets for all the latest trends.

Striking Murals

High impact murals by talented street artists are taking over capital cities worldwide. From London to New York, Paris, and Berlin, giant and visually stunning murals are popping up everywhere, and you simply can’t look away. From photographic images spread across the whole of one side of a building, to whole streets decorated with amazing symbols and graphics, street artists are not afraid to be bold when stamping their mark on the city streets and skylines.

Storytelling and Wordplay

Another current trend among street art is storytelling and wordplay. An image of a mattress on the street with the words “Nothing really mattress”, a play on words of the Queen lyric “nothing really matters”, has gone viral. Another popular trend is to spread poetry and creative phrases on walls and streets, proving that words can deliver just as much impact as images, provided the execution is clever enough. In Madrid, the multidisciplinary artistic company Boamistura , showed their love and appreciation for Spain’s best known poets by writing parts of famous poems on the ground for people to stumble across while crossing the street. Brand storytelling is a big part of marketing, and so why not take a leaf out of their book and turn the streets into your canvas, and tell the story of your brand in novel way?

There are many more ways of taking inspiration from street art for your marketing campaign, the key is to do your research and always be on the lookout. Find street artists that you like and keep a keen eye on their work, since a key part of good marketing is recognizing current and potential trends, and finding ways of molding and adapting them creatively to present your brand and products.

Photo via www.abritandabroad.com