Coca-Cola Creates 360 Degree Video Capturing Napkin Holder

Coca-Cola wanted to capture the happiness between friends so they decided to innovate a common restaurant item, the napkin holder. They partnered with Territorio Creativo in Spain to place a 360 video camera inside a napkin holder in which people can connect to the camera through their smartphone. Once connected, the Coca-Cola Happiness 360 camera will start …

Coca-Cola Gets Festive with Share a Coke Campaign This Holiday Season

If you’ve bought a Coke recently, you’ve probably noticed the Share a Coke campaign where on the sides of Coca-Cola bottles is a name of a person to share the Coke with. This year Coca-Cola isn’t releasing a new Christmas commercial for the U.S. market but instead opting to use the“Make Someone Happy” campaign from …

The Art of Engagement: The Coca-Cola Difference

Ultimately, a good viral guerrilla marketing campaign promotes a brand or product in an unconventional way that engages customers outside of ineffective, outdated traditional media which has saturated the market and which the general populous has learned to tune out. It needs to make the brand attractive to old and new customers alike, and needs …

Coca-cola Creates First Ever “Drinkable” Advertising Campaign

Coca Cola is taking advertising to the next level, promoting Coke Zero in a sense that you wouldn’t expect! It’s not the sight, nor the sound, but the taste that is promoted on its latest campaign, creating a “drinkable billboard”! Coca Cola along with Ogilvy & Mather created an entire campaign that you can literally …