Creative Advertising

Dark and Drank: The Marketing Genius Behind Alcohol Sales

Dark and Drank: The Marketing Genius Behind Alcohol Sales

Marketing campaigns employed by industry giants in the distilled spirits business helped to transform the very nature of advertising in our digital age. Today, alcohol brands engage with consumers across a wide spectrum of new and growing social media platforms. Their goal is to drive user engagement by inducing consumers to communicate their feelings about a marketing tactic back to the company i... »

Mad Men: How Careers in Advertising Have Changed

Mad Men: How Careers in Advertising Have Changed

It is remarkable to note how technology is affecting the focus of advertising these days. Within the last five to ten years the marketing behavior of consumers has changed greatly and advertising executives are rushing to keep pace with new technology and improving programs. Here are several ways technology’s influence on consumer behavior is changing the face of advertising. Businesses Are ... »

Top 20 Awesome Tips to Skyrocket Your Offline Marketing

Top 20 Awesome Tips to Skyrocket Your Offline Marketing

Capitalizing on online marketing has been the trend nowadays, but who says offline marketing is dead? To be effective, you should think of more creative ways to get the buy-in of customers and drive prospects’ interest to engage with your company. In this article, we will be tackling 20 awesome tips to skyrocket your offline marketing. 1. Supply brochures and pamphlets. People will always apprecia... »

Nike Motivates All Women While Working Out With New Ad

Nike Motivates All Women While Working Out With New Ad

Nike has created a brand new campaign named #betterforit and addresses women that need a boost while working out. This time Nike is not just focusing on athletes, but inspires women from all the fitness levels, encouraging them to keep up their athletic journey. Nike uses the slogan: “If you’re brave enough to try, you’re strong enough to finish” and it’s the perfect ... »

Pentagram Designs Placards Made Only With Emojis!

Pentagram Designs Placards Made Only With Emojis!

Protests will never be the same again, after Pentagram‘s idea to create the first placards made entirely out of emojis. The popular emojis have turned into a universal Internet language, which makes them ideal for a global protest. That’s what the design firm Pentagram thought and decided to create colourful signs with emojis, handing them over to protesters that joined People’s ... »

5 Secrets of Businesses That Have Happy Customers

5 Secrets of Businesses That Have Happy Customers

Every day we come across businesses that are arrogant enough to think that simply because they sell a unique product or because they are the biggest player in the market they do not need to treat their customers with utmost respect. Eventually these companies end up losing precious customers. On the other hand, there are businesses that are genuinely unaware of the ways in which customers are to b... »

Commercials: Evolving or Dying in the Digital Age?

Commercials: Evolving or Dying in the Digital Age?

In 1995, Stanford Law professor Paul Goldstein called the digital music age a “celestial jukebox,” because almost anyone could acquire music from the ubiquitous cloud. This gift from above has expanded to include television media, making the Internet a sort of celestial TiVo. The ability to search past and current television shows online and cast them to computers and TVs is changing the way adver... »

Sony’s “Octographer” turns an octopus into a photographer!

Sony’s “Octographer” turns an octopus into a photographer!

Sony has decided to take creativity to the next level by training the first octopus to become a photographer. It was Sony New Zealand along with FCB Auckland that decided to train a female octopus named Rambo, teaching her how to use a Sony TX30 compact camera, in order to start taking pictures. The project was named “The Octographer” and it featured a one-minute video, showing Rambo’s photography... »

Depaul Shows the Actual Two Sides of Homelessness

Depaul Shows the Actual Two Sides of Homelessness

A very clever poster campaign was created by Depaul UK, in order to raise awareness regarding youth homelessness in the most interesting way. Depaul UK along with Publicis London came up with the idea of the Street Corners outdoor campaign, splitting their message in two sides of a wall, reminding us that “there’s another side to the story.” The concept was to split the text in a way that it can b... »

Five Ways to Promote Your Products Right

Five Ways to Promote Your Products Right

In an ever evolving marketplace, it can be a daunting task to promote your products the right way to reach customers. Gone are the days when people were dependent on heading out to their local retail store for all their various needs. Today’s mobile device packing consumer is far more aware of their purchasing options than at any time in history. If a consumer doesn’t know which product best... »

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