SEO can sound daunting to newbies, but in actual fact optimizing your site is principally a matter of common sense: it is purely making your product or service as easy as possible to find on your site. As we all spend a lot of time both looking for sites and navigating through those, we all have an innate working-knowledge of how best to market your website. We just need to use that knowledge to evaluate our own website objectively, and become familiar with certain functions to signpost the most important aspects of a site to the search engines.
Here then, we have quickly outlined three SEO tips which can be implemented into your site in the space of an afternoon.
This may be too late for some whose website is already live, but for those who are still right at the beginning of the process, it is important to take your time in choosing a domain name. Changing it at a later date is a hassle. You want to ensure that the name is catchy, memorable and ideally gives a good impression of what your website actually offers. Ensure that no competitors have names that may be confused with yours, and always at least register the .com domain. People and search engines generally both regard .com as the most authoritative TLD. If you’re about to choose the name of your website, you can use 1&1 to find and register available and cheap domain names.
Title Each Page
It is integral that each page on your site (yes that’s right – each and every one!) has both a title and short description. Preferably, these should include relevant keywords. If you run an online shoe shop, such keywords would be things like ‘shoes on sale’ or ‘shoes for children.’ When a visitor then hovers over the tab of that page, this title will pop up. Search engines will also use these titles to identify what the page is about and for which search results it should appear for.Add Tags to All Pictures
Add Tags to All Pictures
Similarly, it is important to add ‘alt text’ (title and description again) to all your pictures. Although Google and other search engines have become adept at reading text on a website, they still struggle to identify the content of a picture. When you add a title to an image, this will also appear as a pop-up when someone hovers over the picture, and it will also allow Google to rank the image in relevant search results. There is more info on this page.
There is naturally a whole host of other ways to optimize a site. However, these three are a good place to start and will ensure that you have at least covered the basics.