42 Adverts That Break The 4th Wall

42 Adverts That Break The 4th Wall

Let’s face it, most adverts are desperately boring. They cling to the perceived rules of advertising and don’t stray from the accepted formats. We’ve all seen a normal billboard advert millions of times, why not add some spice?

But every so often a maverick arrives, blazing a trail of originality and defiance. We celebrate those renegades and have compiled a list of the greatest adverts that breaks the fourth wall in all different ways, shapes and forms.

DHL’s Online Tracking Van

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Lynx Axe – “Dating” Schedule

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Fitness Company’s Subway Barbell

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

BBC World – “See Both Sides of the Story”

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Toro – Cordless Trimmers

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

The Zimbabwean – “Thanks To Mugabe This Money Is Wallpaper”

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

YKM Skipping Rope Bags

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Tyskie Beer Door Handles

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Tibits Vegetarian Food

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Guitar Store Amp

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

What Goes Around, Comes Around

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Seat Belts Save

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

PS2 Bus-Station Bubble Wrap

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Toronto Plastic Surgery

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Pilot Watch Bus Strap

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

The Sopranos’ Taxi

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Oldtimer – All You Can Eat

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Mondo Pasta

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

McDonalds 200m… 197m…

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

McDonalds Pouring Coffee

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Lay’s – “Our Potatoes Are Grown Close Than You May Think”

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Kill Bill 2 Samurai Blood Splatter

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Kill Bill Pool of Blood

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Free Air Guitar

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Folgers’ Steaming Coffee

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

FedEx Twice The Size of UPS

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Duracell Powered Escalator

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Denver Water Bench

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Frontline Flea Ridden Dog

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Bionade’s 3D Bottle

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

YMCA Basketball Billboard

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Penline Super Strength Tape

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Mammoth – Play Big

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

The Day After Tomorrow

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

CNN News – The Full Picture

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Anando Milk

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Funeral Parlour – “Come a little closer”

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

iPod + iTunes – Album Covers

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Adidas – Oliver Kahn 2006 World Cup

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Formula – Strong Teeth

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

KitKat Half Eaten Bench

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Silberman’s Fitness Center

42 Adverts That Break The 4th Wall Guerrilla Marketing Photo

Luke Matthews owns and runs http://MarketingDegreeAdvisor.com/, where you can find info about marketing degree programs and there is also advice about marketing schools.

4 Comments

  1. […] out some of these great Guerilla marketing campaigns that have made use of location and creativity!  I mean what’s a better way to get someone’s […]

  2. Hmm. One is not using the saying ‘breaking the fourth wall’ correctly

  3. […] ‘Originality & Defiance’ […]

  4. […] Fonte […]

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