Nowadays, the business world has become increasingly competitive. Regardless of your industry, there are probably many other businesses or companies in your niche competing for the attention of customers, followers and fans. One of the best ways of getting your marketing efforts noticed is by using visual content. When used in combination with text, visual content can be very effective in capturing people’s attention and interest.
Here are some of the best tools for creating visual content:
If you find Adobe Illustrator and Photoshop too complicated, Canva could be an ideal substitute. This do-it-yourself graphic platform comes with a user-friendly gamified tutorial. You can use it to create posters, pinnable images, Twitter headers, Facebook cover photos and more. Canva allows you to have total control of the colors, objects and text for your projects. It comes with numerous free images to use, as well as professional stock images which you can buy at a low price. However, you could also choose to upload your own photos.
Visme is a do-it-yourself cloud-based presentation tool. You can use it to create engaging visual content such as presentations, infographics, banners and short animations which can be viewed on any device. In addition, the published content can be embedded on a site, shared online or downloaded for offline use. It comes with a basic free option, as well as paid subscription plans. However, non-profits and educators can enjoy a discount on the paid plans by contacting Visme for a discount.
This is not your typical tool for creating infrographics. Besides creating plain visuals, Inforgr.am allows you to add playable videos, charts, maps, icons and graphs. The content can then be easily embedded on your website or blog. Inforgr.am comes with a wide range of templates which you can choose from. In addition, it comes with inbuilt widgets which allow viewers to easily share your content with others.
Colors are a very important element when it comes to your fonts, graphics and images. Using the right color can help you convey your message more effectively. However, at times, finding the exact shade you want can be very difficult. Pictaculous is an amazing tool that allows you to upload an image and create a color palette from it. You can then use the colors on your visual content.
If you are looking for an alternative to PowerPoint, you might want to consider Prezi. This tool doesn’t just give you a static series of slides. It allows you to create fluid and vibrant presentations with amazing motion and animation effects. This makes it easy to capture the attention of your viewers and convey your message. Prezi is ideal for non-linear presentations which require you to demonstrate how different topics relate to each other. You can choose from free as well as premium plans.
6) Google slides
Google slides is another free and easy to use alternative to PowerPoint. It comes with great presentation themes and dynamic transitions that allow you to create professional presentations. You can store your content online in Google Drive and access it from anywhere, as well as collaborate in real time with other users. In addition, this tool allows you to open, save and convert PowerPoint files.