HungaryÂ has great musical history and it’s heritage is very important for their culture; however, younger generations are no longer attending orchestras. In realizing this, they ended up partnering with Hungarian Telekom and creative agency, Isobar, to create a digital billboard featuring an orchestra you can conduct by using your own smartphone.
By connecting to the billboard, people can then use their smartphone as a conductingÂ baton to control the tempo of the music in the digital billboard.
People who participated received a discount on their next orchestra.
The campaign saw about 600 participants in just a week.
Advertising Agency: Isobar, Budapest, Hungary
Creative Directors: BalÃ¡zs Tompa, MÃ¡rton Jedlicska
Head of Art: DÃ¡niel Deme
Art Director: DÃ³ra Suhai
Lead Copywriter: PÃ©ter Zsembery
Junior Motion Designer: PÃ©ter PolgÃ¡r
Lead Project Manager: Szonja NÃ©meth
Project Manager: BÃ¡lint Hadacs
Agency Producer: Kata BÃ¡nyÃ¡sz
Developer: AndrÃ¡s PÃ¡sztor
Chief Technology Officer: LÃ¡szlÃ³ Gergely
Production House: CineSuper
Producer: ZoltÃ¡n MÃ¡rtonffy
DOP: Marcell Nagy
Production manager: Anita Nemes
Cut: ZsÃ³fia Ã‰rdi
Colorist: LÃ¡szlÃ³ GaÃ¡l
Head of residential communication: PÃ©ter Tibor JuhÃ¡sz
Senior Campaign Manager: AndrÃ¡s PÃ©ter KovÃ¡cs
Published: November 2015