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Budapest Festival Orchestra Created Digital Posters That You Can Conduct with Your Smartphone

Hungary has great musical history and it’s heritage is very important for their culture; however, younger generations are no longer attending orchestras. In realizing this, they ended up partnering with Hungarian Telekom and creative agency, Isobar, to create a digital billboard featuring an orchestra you can conduct by using your own smartphone.

By connecting to the billboard, people can then use their smartphone as a conducting baton to control the tempo of the music in the digital billboard.

People who participated received a discount on their next orchestra.

The campaign saw about 600 participants in just a week.

Credits

Advertising Agency: Isobar, Budapest, Hungary
Creative Directors: Balázs Tompa, Márton Jedlicska
Head of Art: Dániel Deme
Art Director: Dóra Suhai
Lead Copywriter: Péter Zsembery
Junior Motion Designer: Péter Polgár
Lead Project Manager: Szonja Németh
Project Manager: Bálint Hadacs
Agency Producer: Kata Bányász
Developer: András Pásztor
Chief Technology Officer: László Gergely
Production House: CineSuper
Producer: Zoltán Mártonffy
DOP: Marcell Nagy
Production manager: Anita Nemes
Cut: Zsófia Érdi
Colorist: László Gaál
Head of residential communication: Péter Tibor Juhász
Senior Campaign Manager: András Péter Kovács
Published: November 2015

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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