Hungary has great musical history and it’s heritage is very important for their culture; however, younger generations are no longer attending orchestras. In realizing this, they ended up partnering with Hungarian Telekom and creative agency, Isobar, to create a digital billboard featuring an orchestra you can conduct by using your own smartphone.
By connecting to the billboard, people can then use their smartphone as a conducting baton to control the tempo of the music in the digital billboard.
People who participated received a discount on their next orchestra.
The campaign saw about 600 participants in just a week.
Advertising Agency: Isobar, Budapest, Hungary
Creative Directors: Balázs Tompa, Márton Jedlicska
Head of Art: Dániel Deme
Art Director: Dóra Suhai
Lead Copywriter: Péter Zsembery
Junior Motion Designer: Péter Polgár
Lead Project Manager: Szonja Németh
Project Manager: Bálint Hadacs
Agency Producer: Kata Bányász
Developer: András Pásztor
Chief Technology Officer: László Gergely
Production House: CineSuper
Producer: Zoltán Mártonffy
DOP: Marcell Nagy
Production manager: Anita Nemes
Cut: Zsófia Érdi
Colorist: László Gaál
Head of residential communication: Péter Tibor Juhász
Senior Campaign Manager: András Péter Kovács
Published: November 2015