Coca-Cola decided to get personal in Israel with their “Personalized Road” billboard. It’s a campaign where they bought ad space on a popular strip of billboards and customized them to display a person’s name when they drove under it.
It works if the driver connects to the special mobile app that uses geo-fencing to detect if the driver is near. If so, their name will be displayed on big light on the billboard.
What do you think? Would it be enough for your to download the app?