3D Box Covers Construction Site In Ambient Campaign

Construction sites are often hidden behind covered fences and signs preventing people from imaging the finished product.The municipality of Upplands Väsby north of Stockholm wanted to do something different when renovating a block of resident buildings. Often times the final product is only conveyed with small posters along side the guard fence. They decided to do something different as they partnered with photographer Erik Johansson to create an inspiring 3D-illusion to cover a major scaffold and give people a sneak peak of the result.

This is a great example of transforming everyday objects into something a little more engaging.

Credits

Agency: JMW kommunikation, Stockholm, Sweden
Photo artist: Erik Johansson
Account Executive: Catharina Hammar
PR: Nina Starco
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Published: April, 2015