Neutrogena Magazine Ad Lets You Wipe the Lipstick Right Off This Actress’s Face

Neutrogena and agency DM9DDB prove to us that print advertising is not dead with their latest magazine advertisement. They took over the front cover of Portuguese weekly magazine, Caras, and created a very unique experience with cover model Giovanna Ewbank. The magazine also came with a set of Deep Clean wipes so that readers could test the product. Readers could use the wipe on the cover of the magazine to remove makeup from her face.

This simple execution allows users to actually test the product in a fun and innovative way. DM9DDB director Vitor Manzi demonstrates the campaign in his Instagram video below.

[ via Adweek ]


Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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