Neutrogena and agency DM9DDB prove to us that print advertising is not dead with their latest magazine advertisement. They took over the front cover of PortugueseÂ weeklyÂ magazine, Caras, and created a very unique experience with cover model Giovanna Ewbank. The magazine also came with a set of Deep Clean wipes so that readers could test the product. Readers could use the wipe on the cover of the magazine to remove makeup from her face.
This simple execution allows users to actually test the product in a fun and innovative way. DM9DDB director Vitor Manzi demonstrates the campaign in his Instagram video below.
Direto do estÃºdio da DM9, o making off da divulgaÃ§Ã£o da sobrecapa interativa de Neutrogena na Caras desta semana! Todas as assinantes (RJ e SP) irÃ£o receber um sampling do demaquilante Deep Clean e ao passar sobre o anÃºncio, a maquiagem da @gio_ewbank sai no lenÃ§o! Animal ver esse trabalho na rua! Valeu time J&J! #Neutrogena #DM9DDB #TimeJJ
[ via Adweek ]