With the rise of social media and the proliferation of devices, applications and platforms, online marketing has undergone a significant transformation. Marketers need to reflect on how best to extend their brands and cultivate consistent relationships with customers via various channels. As cross-channel marketing has become the norm, continuous monitoring, evaluation and real-time optimization of campaigns are required to ensure their (the campaignsâ€™) effectiveness.
The infographic also provides an overview of how customers access and interact with content through various channels. It presents a growing assortment of opportunities for marketers in the digital space, which can be leveraged to track consumersâ€™ pulse and improve engagement. Marketers and businesses can utilize the statistics and research-based information to decide on the technology that can be used to enhance their cross-channel programs.
â€œTop 4 Digital Marketing Trends for 2013â€ lists the top priorities for marketers in 2013 and chalks out a road map for lead generation. Its visual representations shed light on market trends and projections for the next few years. Figures on mobile advertising revenue indicate that from $9.6 billion in 2012 the revenue is set to reach $24.5 billion by 2016.