Will Google’s ‘Project Glass’ Be A Huge Hit For Marketers?

Will Google’s ‘Project Glass’ Be A Huge Hit For Marketers?

Will Googles Project Glass Be A Huge Hit For Marketers? Guerrilla Marketing Photo

Google on Wednesday morning unveiled their latest project that will certainly give Apple’s Siri a run for her money. It’s called ‘Project Glass’, a pair of augmented reality eyeglasses that allows you to interact with what you’re seeing, acts as a smartphone, camera, navigation system, day planner, smartphone and your connection to the digital realm.

Will Googles Project Glass Be A Huge Hit For Marketers? Guerrilla Marketing Photo

“We think technology should work for you — to be there when you need it and get out of your way when you don’t,” wrote Babak Parviz, Steve Lee, and Sebastian Thrun, three Google employees who are part of the Google X skunkworks. “We’re sharing this information now because we want to start a conversation and learn from your valuable input.”

The Google team working on the glasses mentioned that ‘Project Glass’ will be a non-clunky white band with a small white display above the right eye. The glasses will run a form of Google’s Android operating system and will be a head-up display (HUD) that will allow you to do things like call a friend or navigate the streets. The price point for ‘Project Glass’ is still undetermined, but it has been said to set you back around $250 to $500.

Of course we’ve seen how marketers have utilized the Android platform for Adsense ad placements. Perhaps this will bean opportunity for marketers to provide relevant and highly targeted ad placements as well. We could only imagine walking into a store and receiving coupons or deals pop-up for our favorite items. Or perhaps we are walking the streets and Groupon-like deals come up if we are near the business.

Will Googles Project Glass Be A Huge Hit For Marketers? Guerrilla Marketing Photo

The possibilities are limitless. This begs the question, do you think ‘Project Glass’ will be a huge hit for marketers or do you think it will go the way of Google Wave and other like products and be a huge flop in the market? Let us know by commenting below!

You can follow the development of ‘Project Glass’ via the Project Glass Google Plus Page.

Will Googles Project Glass Be A Huge Hit For Marketers? Guerrilla Marketing Photo

via SlashgearNew York Times

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

4 Comments

  1. I doubt that these glasses will be sth u need as opposed to sth u want – I haven’t seen a must-have augmented reality application yet, although there are some very cool ones.

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  4. This video makes me want to throw up. Why did they have to make it so sickly sweet?..

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