Reebok Creates A Popup Gym Bus Stop Shelter To Get People Moving

If you ever get bored while waiting for the bus, Reebok just created the best bus stop shelter for you. JCDecaux Colombia just transformed 6 bus stop shelters into outdoor gyms for Reebok’s “The Gym is Everywhere” marketing campaign.

Trainers waited at the bus stop shelters to inspire people to get moving. They had people to pullups, pushups and more! Afterwards, they took a photo and uploaded it to social media to share their accomplishment.

It’s hard to tell from the video if they got any prize for participating, or if people really wanted to get a sweat on while waiting for the bus. Regardless, it’s still 100 times better than just a normal bus stop!

Credits

Advertising Agency: Bombai, Bogota, Colombia

TiVo Hilariously Pranks Moviegoers with Annoying Commercials #tivoprank

Advertising breaks may turn out very annoying, especially when they ruin your watching experience. Many consumers try every possible way to avoid them, whether it’s about TV or online commercials. How do you react though when you’re having an advertising break at the least expected moment?

It was just another day at a movie theatre right outside Denver with people watching ‘Spectre’, when right at the movie climax a 2-minute advertising break was inserted. Everyone got confused, angry and annoyed, with one even throwing a bottle, asking for the movie to be continued. Right before they were about to start leaving, TiVo’s team appeared, informing everyone that they just got pranked!

TiVo along with the advertising agency School was looking for a unique way to promote their TiVo BOLT product, which features the idea of skipping any commercial break, and that’s how they decided to prove in action how everyone hates annoying commercial breaks. Thus, they installed 13 hidden cameras at the movie theatre, waiting for the perfect moment to stop the movie and add an unexpected commercial break. People’s reactions were probably the ones they had in mind when they came up with the idea of TiVo BOLT, which served as a perfect promotion for their brand new product.
Right when they apologised for the interruption, informing everyone about TiVo BOLT, the movie continued, while everyone was also invited at a VIP after-party full of drinks and free gifts.

TiVo Pranks MovieGoers by Annoying Commercials

TiVo seems to be aware of the general consensus on how annoying commercial breaks may be, delivering their message in the most appropriate and clever way, creating an ambient campaign that grabbed everyone’s attention through a real-life example of annoying commercial breaks. Internet of course couldn’t ignore this campaign, with #TivoPrank turning into success all over the world, receiving approval from all the consumers who got tired of annoying breaks.

People don’t hate commercials

Switching again to the marketer’s point of view, don’t worry this is not the end of advertising. Consumers don’t hate commercials, they hate interruptions. This led to more creative forms of marketing during the past years, both online and offline, proving that the audience is still receptive to advertising, providing that it adds value or manages to grab their attention. There’s no need to aggressively promote a product to succeed when ambient and even indirect advertising may lead to even better results.

Keep that in mind next time you’re about to think of your next campaign, think outside the box and get ready to impress!

Credits

Advertising Agency: School, USA
Chief Creative Officers: Joe Corr
Executive Creative Director: Ryan Craig
Creative Director: Andrew Goldin
Art Director: Kiley Del Valle
Copywriters: Ryan Craig, Max Lenderman, Andrew Goldin
Executive Producer: Angela Barnard
Agency Producer: Gigi Douglas
Account Executive: Sherena Elharmell
Designer: Hailey Badovinac
Production Company: Buck Ross
Director: Ryan Ross
Director of Photography: Jeffrey Garland
Producer: Alex VanNortwick
Assistant Director: Tom Farnsworth
Editor: Lam T. Nguyen
Post Producer: Ryan Ross
Color: Buck Ross
Colorist: Lam T. Nguyen
Sound Design: Coupe Studios
Producer: Eric Singer
Audio Mix: Alex Hawley

Fiat Creates Unique Interactive Billboard That Helps You Park Your Car

Fiat Interactive Billboard, Frankfurt, Germany

Parking is always very troublesome to everyone, and it becomes an actual daily life head ache. That’s why Fiat decided to help drivers in the streets of a huge German city, Frankfurt. In the video above we see that Fiat installed a specially developed software that works with sensors which tracks where the car is to then further help the drivers park, keeping them from hitting neighboring cars.

To aid drivers, the Fiat billboard uses different people who motion in the screen how much space is left for the car to move in order to safely park in the spot. Fiat uses different actors, from a security guard to a sexy dressed woman and a happy child, all motioning with their hands to indicate the distance left for the driver to work their way in.

Great parking directions, few first impressions

The first thing that is evident from the ad is a problem in terms of clarity. Throughout the images in the billboard, nothing in particular is advertised besides the fact that ‘this interactive billboard was brought to you by Fiat’, leaving the viewer to wonder – were they advertising the Fiat brand as a whole, a specific car or even a feature their new models have? Unfortunately, despite the cool idea the billboard was perhaps too vague at the beginning and didn’t explain how exactly are Fiat solving the parking problem in big cities except for the interactive billboards in Frankfurt, which aren’t a product Fiat is selling either.

Fiat Interactive Billboard, Frankfurt, Germany

Turning it around

On the other hand, once you’re past the confusion and understand that it’s just a small nudge to buy Fiat cars, it becomes clear that the advertising campaign is actually really good. It focuses on an actual problem their customers face, making it clear to the viewer that Fiat are together with you on this daily problem. It’s always important to make sure that an advertisement finds focus in the field where their products are being sold. This is where this campaign really hit the nail on the head.

Also, they made sure that every single one of the actors who were helping were unique, which made it a great touch. Starting from the little girl, who is a child in a world where children will always sell with their cuteness, the sexy woman who just confirmed that sex sells, the security guard who was a clever touch with some humor as he was there to make sure that you’re safe, and the stylish man in sunglasses giving it a trendy touch – each one of them came with their own body language tagline making parking ‘ child’s play’, sexy, safe and stylish.

The verdict

The advert is effective because it focuses on the Fiat brand and problems which car owners face every day, making them question if perhaps they should change their car to a Fiat instead.

On the other hand, the ad by itself is also rather vague, causing confusion and being just a general advertisement to the brand rather than anything else, which is a good and a bad thing at the same time.

Either way, Leo Burnett Germany have found a very unique and creative way to advertise cars, one which will surely be memorable a interesting ideas and interactive ones specifically tent to stick to people for long.

Credits

Advertising Agency: Leo Burnett Germany, Frankfurt, Germany
Creative Director: Andreas Pauli
Art Directors: Daniela Ewald, Helge Knees
Copywriter: Benjamin Merkel
Creative Technologist: Viktor Kislovskij
Client Service Director: Kirstin Schmitt
Account Director: Alessia Bellini
Agency Producers: Claudia Müller, Thorsten Zeh

‘Shadow Wi-Fi’ Found a Way to Prevent Skin Cancer & Provide Free Wi-Fi

Long sunny days can be ideal for a visit to the beach, especially during summer. Beachgoers love the sun and they sometimes get exposed to its rays for several hours. Not everyone seems to listen to the experts’ warnings about the dangerous sun exposure, which creates the need for a new approach to the issue.

How about enticing the ‘lovers of the sun’ with another passion they possibly have that probably love it even more? Happiness Brussels has finally found a reason to keep the beachgoers in the shadow and it’s called ‘Shadow Wi-Fi’.

‘Shadow Wi-Fi’ is an innovative Wi-Fi network that works close to a wall, providing Internet access to the users that remain under the wall’s shadow! Hyper-connected users feel isolated from the digital world while on the beach, and despite their love for the sun, a stable Internet connection is probably more important to them. That’s how Happiness Brussels came up with this creative idea, starting with Playa Agua Dulce in Peru, placing a wall on the beach.

shadowwifi1Supported by Liga Contra el Cancer (League Against Cancer), Happiness Brussels aims to raise awareness about skin cancer, one of the fastest forms of cancer during the past years. According to Skin Cancer Foundation, almost 5 million people are treated for skin cancer every year in US, while one in five Americans will develop skin cancer in the course of a lifetime. ‘Shadow Wi-Fi’ works as an ideal way to help people change habits, even with the presence of this huge wall on the beach, with Happiness Brussels expanding the project to New Zealand and San Francisco, hoping to reach more beaches in the future, scaling into a worldwide project.

How does the ‘Shadow Wi-Fi’ work?

‘Shadow Wi-Fi’ relies on a directional Wi-Fi antenna that is placed on the wall, along with a sensor that tracks the movement of the sun. This way, it enables the connection only to users that remain on the shadow of the wall, with the network having a capacity of up to 250 active users. While the sun moves during the day, the sensor spots its movement, also changing the direction of the antenna. This means that you have to move (and remain in the shadow), if you want to stay connected!

How does this raise awareness about skin cancer?

‘Shadow Wi-Fi’ is hoping to educate people about the right protection from the dangerous rays of the sun, leading to an increased awareness about the issue. Beachgoers that want to connect are asked to sign up online, also reading all the prevention information needed, while they also receive a confirmation mail about their registration, which includes even more information with useful tips.

Happiness Brussels proves through this ambitious project that creativity leads faster to the desired goals, achieving both protection and education for the targeted audience!

Credits

Advertising Agency: Happiness, Brussels, Belgium
CEO: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative director: Philippe Fass
Chief Innovation Officer: Kris Hoet
Concept Provider: Laurie Lacourt, Catherine Hermans
Creative producer: Dominique Van Doormaal
Graphic designers: Gregory Ellinger, Laurie Lacourt
Account Management: Pascal Kemajou
Agency producer: Bart Vande Maele
WiFi Hardware Specialist: Ward Van Ooteghem
Production company: Maneki Studio
Post Production company: Moxy

Red Cross Creates Airport Arcade Games for Good

Sometimes the most simple ideas are the best and this campaign from the Red Cross hits the mark with their latest campaign, the Charity Arcade.

Often times when we travel, we bring back loose foreign change. It’s often too little of an amount to exchange so it usually just sits in our pockets ready to be dumped out at home. Sometimes there are donation boxes at the baggage claim so that travelers can make a donation with their loose change if they choose to. The problem is that few people actually do so!

The Charity Arcade reinvents the way we donate by making it a game. Red Cross created old school arcade games that ran on donations which encouraged people to make a donation while making the wait for your bags more fun and interesting. This way people can get rid of their loose change, make a difference and have fun doing it!

collage Main Coin Play02

Credits

Advertising Agency: Åkestam Holst, Stockholm, Sweden
Kalle Åkestam – Copywriter
Erik Nordenankar – Art Director
Johan Wahlberg- Art Director/Innovative Producer
Adam Reuterskiöld – Copywriter
John Müllersdorf- Production
Mirja Hjelm- Account Manager
Sara Bellafesta – Graphic Designer
Henrik Adenskog – Interactive Account Director
Fredrik Burman- Client Lead
Eric Karlsson– Film photographer
Jonas De Geer– Editor
CLIENT: Swedavia Swedish Airports
Michael Persson Gripkow- Marketing Director
Pär Wilhelmsson– Project Manager