Sometimes the most simple ideas are the best and this campaign from the Red Cross hits the mark with their latest campaign, the Charity Arcade.
Often times when we travel, we bring back loose foreign change. It’s often too little of an amount to exchange so it usually just sits in our pockets ready to be dumped out at home. Sometimes there are donation boxes at the baggage claim so that travelers can make a donation with their loose change if they choose to. The problem is that few people actually do so!
The Charity Arcade reinvents the way we donate by making it a game. Red Cross created old school arcade games that ran on donations which encouraged people to make a donation while making the wait for your bags more fun and interesting. This way people can get rid of their loose change, make a difference and have fun doing it!
Advertising Agency: Åkestam Holst, Stockholm, Sweden
Kalle Åkestam – Copywriter
Erik Nordenankar – Art Director
Johan Wahlberg- Art Director/Innovative Producer
Adam Reuterskiöld – Copywriter
John Müllersdorf- Production
Mirja Hjelm- Account Manager
Sara Bellafesta – Graphic Designer
Henrik Adenskog – Interactive Account Director
Fredrik Burman- Client Lead
Eric Karlsson– Film photographer
Jonas De Geer– Editor
CLIENT: Swedavia Swedish Airports
Michael Persson Gripkow- Marketing Director
Pär Wilhelmsson– Project Manager