If you ever get bored while waiting for the bus, Reebok just created the best bus stop shelter for you. JCDecaux Colombia just transformed 6 bus stop shelters into outdoor gyms for Reebok’s “The Gym is Everywhere” marketing campaign.
Trainers waited at the bus stop shelters to inspire people to get moving. They had people to pullups, pushups and more! Afterwards, they took a photo and uploaded it to social media to share their accomplishment.
It’s hard to tell from the video if they got any prize for participating, or if people really wanted to get a sweat on while waiting for the bus. Regardless, it’s still 100 times better than just a normal bus stop!
Advertising Agency: Bombai, Bogota, Colombia