Become a Superhero by Using The Avengers AR App
May 9, 2012 by Xath Cruz - 0 commentsIt’s been a while since I watched a movie that made me feel like I want to jump into the movie screen and join in the action. I first felt it when I watched Star Wars. I literally wanted to... Read More
Will Google’s ‘Project Glass’ Be A Huge Hit For Marketers?
April 5, 2012 by Ryan Lum - 3 commentsGoogle on Wednesday morning unveiled their latest project that will certainly give Apple's Siri a run for her money. It's called 'Project Glass', a pair of augmented reality eyeglasses that... Read More
[OPINION] Tic Tac Jumping on the Augmented Reality Bandwagon A Bust
February 15, 2012 by Ryan Lum - 1 commentAugmented reality as of late has been something marketers are trying to understand and utilize in their latest campaigns. Augmented Reality as achieved by using an external device such as a... Read More
How Augmented Reality Is Changing The Game
February 8, 2012 by Ryan Lum - 2 commentsImagine going to a car dealership and customizing your vehicle on the spot and see the customization instantly. Or perhaps it's taking a trip to the shopping mall to buy some new clothes. But... Read More
Augmented Reality Storytelling
January 30, 2012 by Ryan Lum - 0 commentsOne of the keys to great marketing is great storytelling. Watch as Marco Tempest, a magician and illusionist for the 21st century, blends cutting-edge technology with the flair and showmanship of... Read More
5 Guerrilla Marketing Strategies We Hope To See In 2012 [OPINION]
January 2, 2012 by Ryan Lum - 4 commentsThis past year we've seen some really creative and unique guerrilla marketing examples. New marketing strategies such as the use of QR codes, augmented reality and 3D projection mappingonly touched a... Read More
Personalizing A Chocolate Bar Using Augmented Reality
December 29, 2011 by Ryan Lum - 1 commentLacta, the Greek chocolate company, created a new smartphone application that allows mobile users to send personalizes messages to their loved ones by use of augmented reality. After downloading... Read More
Augmented Reality Makes Starbucks Cup Come Alive
November 8, 2011 by Ryan Lum - 0 commentsWho wouldn't want to make a magical creature come to like and interact with their cup of joe? Starbucks will be launching its first major augmented reality app this coming holiday season that... Read More
Book Comes to Life in ‘This Dark Endeavour’ Augmented Reality Campaign
October 27, 2011 by Ryan Lum - 1 commentHow do you make a book come to life? With Augmented Reality of course! Publisher HarperCollins wanted to reach their target demographic of 12-17 year old girls who are attached to their... Read More
Wrap Your Mini – 3D Mapping Billboard
July 29, 2011 by Ryan Lum - 0 commentsHere is an interesting concept presented by Access Agency. It's a 3d projection mapping billboard set to launch a brand new mini model in early 2012. I must say, I'd be very interested in seeing... Read More
What's Hot Today
- Top 7 Guerrilla Marketing Agencies to Watch in 2012 posted on May 15, 2012
- Quechua Facebook Timeline Flipbook Campaign posted on May 11, 2012
- 55+ Amazing 3D Street Art Guerrilla Marketing Examples posted on May 6, 2011
- The 80 Best Guerilla Marketing Ideas I’ve Ever Seen posted on March 15, 2010
- 122 Must See Guerilla Marketing Examples posted on June 28, 2010