Augmented Reality

Global Augmented Reality Toys Competition Launched

Global Augmented Reality Toys Competition Launched

Gone are the times where you play with wooden blocks. Digital toy maker, Toywheel, partnered with Metaio, a worldwide leader in augmented reality (AR), to challenge developers to create innovative augmented reality experiences for children’s games. They recently announced the “AR Toys Competition” to inspire developers to test their stuff and battle to build the most amazing AR c... »

How Can One Leverage Augmented Reality for the Marketing World?

How Can One Leverage Augmented Reality for the Marketing World?

Many brands are now using Augmented reality (AR) for the promotion of new products and services. But is it going to survive in the marketing world in the near future? Here are some ways in which marketers can leverage AR in the marketing world. Augmented reality is a concept in which the viewer’s surroundings are augmented with digital imagery and data related to the images. Augmented reality is n... »

10 Examples of Augmented Reality in Retail

10 Examples of Augmented Reality in Retail

From shoppable windows to products that come alive in your hand; the worlds of augmented reality and retail have collided spectacularly in recent years. The retail landscape is overcrowded and customers are becoming desensitized to traditional marketing methods. That’s where augmented reality comes in. As shoppers turn to a blend of online, mobile, and bricks-and-mortar shopping for their convenie... »

Smart Santa: The Power of Mobile Marketing This Christmas

Smart Santa: The Power of Mobile Marketing This Christmas

According to Ofcom’s Communications Market Report 2013, there are now 82.7 million active mobile contracts throughout the UK, with the percentage of households owning tablets doubling to 24% in the past year. The take-up of smartphones and other mobile devices has inevitably led to increased sales across the mobile platform, leaving marketers no choice but to rethink and in many cases reshap... »

Augmented Reality Smashes Through Metrocentre Storefront

Augmented Reality Smashes Through Metrocentre Storefront

As part of the continuous drive to increase awareness and inspire action against drunk driving, Independent Events (IE) recreated the experience of drunk driving by via an Augmented Reality Pop up Shop in the UK. The virtual drunk driven car crashes into Metrocentre store front. The monitor of their chosen device serves as the storefront that sells car accessories. When the window is uploaded to a... »

American Apparel Turns To Augmented Reality

American Apparel Turns To Augmented Reality

Clothing retailer, American Apparel, is adopting Augmented Reality to bring the online experience offline. By using the augmented reality application, in-store patrons can scan the item to see the product in different colors and read reviews by other customers who have bought that item. To be honest, it doesn’t seem like anything truly extraordinary, but it is functional. It seems to be a gr... »

Falling Skies Augmented Reality Experience

Falling Skies Augmented Reality Experience

If you’re a marketer and you get hundreds of people to act like dorks in the middle of public place where thousands of people can see them, you know you’ve made it. That is exactly what 5SEIS was able to do as they promote Falling Skies. Going All Out with Augmented Reality There have been thousands of Augmented Reality campaigns in the world. As awesome as the technology may be, it is... »

Scuba Diving at Home with Whales and Dolphins Via Augmented Reality

Scuba Diving at Home with Whales and Dolphins Via Augmented Reality

Technologies like QR Codes and Augmented Reality are old. They are not the new kid on the block anymore. They have been used, abused and overused. So when a brand decides to use it for their campaign, you know you will have to offer something extraordinary to catch people’s attention. From sharks to Victoria Secrets angels, the best seem to have already been offered by QR Codes and AR. There are d... »

augmented reality app works

Augmented Reality Applications – From the consumer to the business

With the increased use of Smart phones and other mobile devices, augmented realty, or AR campaigns are a unique and smart way to reach your consumers. Instead of traditional methods of advertising your product, such as TV commercials, YouTube videos, or magazine ads, consumers can actually interact with your actual brand. This technology is able to be integrated with any item, service, or brand. W... »

How Augmented Reality Mobile Apps Help Shopping Online?

How Augmented Reality Mobile Apps Help Shopping Online?

There are certain advantages for consumers who shop online. Price comparisons and customer reviews are at your fingertips. You can research your potential purchase and compare alternatives all without leaving your computer. Augmented reality apps are bringing that technology to the retail store. Imagine walking down an aisle at the supermarket. With one click from your phone’s camera, an app can i... »

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