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American Apparel Turns To Augmented Reality

Clothing retailer, American Apparel, is adopting Augmented Reality to bring the online experience offline. By using the augmented reality application, in-store patrons can scan the item to see the product in different colors and read reviews by other customers who have bought that item.

To be honest, it doesn’t seem like anything truly extraordinary, but it is functional. It seems to be a great way to bring those online shoppers back into the stores.

What do you think?

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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