Clothing retailer, American Apparel, is adopting Augmented Reality to bring the online experience offline. By using the augmented reality application, in-store patrons can scan the item to see the product in different colors and read reviews by other customers who have bought that item.
To be honest, it doesn’t seem like anything truly extraordinary, but it is functional. It seems to be a great way to bring those online shoppers back into the stores.
What do you think?