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    Sustainability Marketing Campaigns that are Changing the Game

      The value-action gap within sustainable efforts continues to exist today because the majority of sustainable initiatives are invested in “changing people’s minds instead of facilitating the desired behaviors,” says Mike Walker. The question is, how on earth do you change their behaviors? The answer seems to lie within creative sustainable marketing campaigns that elicit […] More

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    Online Games Teaming up with Celebrities

    By now, we’re used to seeing celebs pop up in adverts for video games. The ‘Call of Duty’ franchise is well-known for using a vast array of celebs for their high-octane commercials, including Kobe Bryant, Robert Downey Jr., Megan Fox, Jonah Hill, Sam Worthington, Taylor Kitsch, Cara Delevingne and Chris Evans, to name a few. […] More

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    Are QR Codes Making a Comeback in 2016?

    Back in 2012, Matthew Kearney wrote about eight unique QR Code campaigns. Since then, QR codes (or Quick Response codes) have gone a little quiet on the guerrilla marketing scene, and perhaps may be seen as gimmicky, or simply overused. Only a few years ago, QR codes were seemingly all over our shop windows, food […] More

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    It’s Time to Do Something Different

    Marketing in the luxury sector, particularly the area of luxury timepieces, needs to change its tactics. It isn’t always effective to rest on your laurels or get by on your brand heritage anymore. Even the luxury market is seeing a need to get a little more fresh and creative and to implement more guerilla-like marketing […] More

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    5 Online Marketing Tips for 2016

    As the cold winter evenings roll in and the string of Christmas parties commence in the office, enthusiasm to meet deadlines and targets tangibly deflates. However, if you are an entrepreneur or working for a budding start-up, there is never any time to be frivolous about the job. In fact, December is the optimum month […] More

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    Some of The Most Powerful Advertisement Campaigns of 2015

    Visual advertising captures our attention in unique ways. However, as the general demographic has been bombarded with so many advertisements on a daily basis, we have become somewhat immune to straight-forward advertising. Because of this, many marketing companies have had to get particularly creative, whether with wisecrack jokes, something interactive, something completely unexpected, or an […] More