Small Storefront Problems: How to Arrange an Effective Window Display

Conventional wisdom says you only get one chance to make a first impression. Like so many marketing decisions, how you arrange the products in your window display is vital to your ability to not only attract customers, but to get them to make a purchasing decision as quickly as possible. How do the experts accomplish this?

Think Commercial

The best commercials, whether they are on television, in print, or in a podcast, tell a story. Getting someone engaged in what your business has to offer is completely dependent on your ability to tell them a story they are interested in. How might you arrange your window displays if you are trying to communicate something other than the product itself? This is worth considering, because when you look at your products in this way, creative ideas will surface.

Think Emotion

As a storyteller, your job is to make an emotional connection with your audience. The best way to visualize how to do this is to imagine a window display themed for a particular holiday like Valentine’s Day or Christmas. How might you arrange your products if you want to convey the emotions behind one of those holidays? What comes to mind when you think of either of those holidays? That’s what you want to communicate if you can.

Lighting is Crucial

Window displays should not only be brightly lit, but should also be dramatically lit if possible. Dramatic lighting involves the combination of shadow and light in shapes that draw the eye towards what you are trying to emphasize. Having enough light is also important. Think like a photographer. You know how you react to dingy, dim or hard to make out pictures. Your customers will react the same way to a poorly lit storefront. You also want to make sure your windows are top notch. Finding a good windows and doors supplier like RWC Windows, Doors & More is a good first step. They will provide you with advice on how to improve visibility and new reasons to get new doors for your business.

Eye Level

When was the last time you closely examined the ceiling in your office? That’s about how often your customers will exceed eye level when browsing your storefront. You want to make absolutely sure you know where eye level is for adults, and again for children, and put your best offerings at those levels in your storefront.

A dazzling storefront display is its own reward, because people will start there and end up in your store looking for the rest of the story. Make sure your first chapter is a good one.

Simple Tricks to Streamline Your Marketing Campaign

Regardless of the size or mission of your business, you need a successful marketing strategy to communicate with your market. Whether you have a for-profit or non-profit organization, success depends on contacting the people who need or want your products and services. In today’s fast-paced world, you don’t have the luxury of trial-and-error, hit-or-miss marketing campaigns. You quickly need to reach your audience with your message, or your competitors will do it, and they – not you – will make the sale.

When you streamline your marketing campaign, you spend your money and time on things that make the most difference. The following simple tips will help you create and manage a directed, intentional, and mindful marketing strategy.

Define Your Mission

Small businesses often start on a whim, and stay alive on a hope and a prayer. If you have not yet crafted a business plan, start one now. When you define the mission of your company and the value you intend to deliver to clients you aim to serve, you can assess your situation to understand how your present business environment will affect your marketing plan.

Set Marketing Objectives

When you know the purpose of your business and understand its environment, set marketing goals that will support your mission. Make sure your goals specifically relate to your brand, and the products and services you offer. Your objectives and marketing mix will define the group of people or business customers that can benefit from your company.
No single marketing campaign will likely achieve all your goals, so create a marketing plan that sets incremental goals you can use to assess effectiveness and return on investment. Streamline your campaign with clear, attainable goals, and measurable results.

Reach Your Customers

Learn about your target customers and bring your message directly to them. In many settings, social media offers an essential component of a successful marketing strategy because so many people from all walks of life spend time on social sites every day. Even if your business sells to other firms, or if you operate a non-profit company seeking donors, you should include social media in your marketing efforts.

Organic and Paid

Businesses with limited resources can focus their online marketing on so-called time-intensive “organic” efforts that require small amounts of cash. Organic social media efforts focus on relationships and building a community that can benefit from your company, and organic search engine optimization (SEO) can expose your business’s website to people searching for your products. Paid online marketing such as pay-per-click (PPC) campaigns can precisely target your prospects at a reasonable cost. Most effective marketing strategies include organic and paid online marketing campaigns.

Don’t Forget Old School

Advertising in local newspapers, on radio stations, and word-of-mouth can still deliver results. A business card printer like 4 Color Print can produce stunning silk laminated business cards that can get your name in front of prospective customers at trade shows, seminars, and other events as well. Don’t forget to include some classic techniques in your modern ideas.

These simple tips will help streamline your marketing campaign. By understanding your mission and planning your strategy, you will optimize the results you get from the time and money you spend in marketing and advertising.

Working on Wording: Why Your Online Coupons Aren’t Taking Off

If you have an e-commerce business, generating a buzz to get traffic to your site is key to compete with the thousands of retailers offering similar products. While coupons and other promotional offers might take away from the profits you earn on the sale of a single item, they are two of the most effective ways to build your online reputation and to direct organic traffic to your site. If you’ve been pushing coupons for particular items or specific dates, you expect sales to skyrocket and your revenue to grow. Unfortunately, if you aren’t creating the right deals or wording the offers properly, your coupons might not be taking off. Here are some valuable tips when using deals to drive up conversions.

Choosing the Appropriate Type of Offer Based on Your Goal

There are a variety of different types of offers you can advertise. One of the biggest mistakes you can make is choosing an offer without thinking about your goals or your target market. If you’re selling small items that cost little to ship, your free shipping codes are more than likely useless. You can, however, offer a percentage off discount on older products to move them quickly, and liquidate merchandise to make room for newer items. Even turning outdated items into free gifts with the right coupon code can help you meet revenue goals, drive sales, and liquidate your shelves.

Be As Clear and Direct As Possible

When you are shopping at a retail location, you will notice that the coupon offers are extremely direct and specific in the wording. Since we are living in the age of the coupon, it’s crucial you are clear and direct with what the customer can expect. You will need to specify how much of a discount is being offered, what types of products are included or excluded from the offer, and when the offer expires.
If there’s any type of action that must be taken before the consumer is eligible, it should be written clearly in the offer. For example, if the customer might sign up for your newsletter before receiving the coupon code, make this clear, or you could damage your reputation and make doing business confusing for everyone involved.

Decide How to Distribute the Coupon for the Biggest Reach

A coupon can only really do the trick if it can be found and then used. For online businesses, distribution might involve publishing the offers through major sites or coupon circulars. For example, you can find some of the biggest choice of promo codes and coupons for Target on sites like discountrue. Online stores should also take advertise of social media platforms, banners, blogs, and by sending offers through email lists or use local distribution sites like Craigslist. Think about where the offer will be seen and who by, and then try the channel that is the best fit.

It’s extremely important to measure redemption to see which offers are working and which aren’t. Once you use the data, you can start to learn what’s going to drive sales. This will help you connect with clients in the future so you can increase revenues and build loyalty in your audience.

Five Offline Marketing Techniques that can Really Pay Off

Marketing your business online can help you gain the attention of people all around the world, but it’s important not to forget your local community when it comes to building a solid customer base. Even if you are not managing a brick and mortar store locally, offline marketing can really improve your results. Here are five awesome offline marketing methods to consider implementing to help boost your sales and improve customer relations.

Personalized Cards

Have personalized cards printed that feature a business card on one side, and a small brochure-themed informational portion on the other, so potential customers know exactly what they can expect when working with your company. Having them laminated will ensure their quality when a stack is left at local stores, or a few are hung on community bulletin boards. You can even find deals with discountrue 4inkjets coupons and get yourself a good printer to save money having them made by a third party. Leaving your mark in the physical world is a great tool for having customers really see and pay attention to what you do.

Community Sponsoring

A great way to get your company’s name out to the public, and start building brand awareness is to sponsor local community events and teams where possible. Whether you choose a little league team, a charity that’s close to your heart, or an educational event, being a sponsor will typically result in your company being promoted as a sponsor on all of their flyers, banners, and other advertisements. It’s a great opportunity to get the word out, and show where your business has other interests. 

Word of Mouth Incentives

You can also increase customer attention within your community by offering incentives to your current local customers for recommending your products or services to their friends and family members. You can offer future discounts, provide an entrance to a drawing, or deliver free samples of your products to those who send new business your way. Simply asking customers to make referrals if they’re happy working with your company should yield some noticeable results.

Partnership Opportunities

Look for other companies in your community that compliment your business practices and develop partnerships with them so you can advertise each other’s offerings. For example if you sell bicycling gear, you may be able to partner with an adventure company so they can promote your services and offer their customers a discount if they shop with you, while you do the same for them. It’s mutually beneficial and can gain you a lot of new exposure and business. 

Newsletter Networking

Create a customer network by signing people in your community up for your company newsletter. This will give you an opportunity to regularly send information, coupons, and event notices to entice your readers to make a purchase, or at the very least, contact your company to learn more about your offerings.

Keep separate tabs on the results of each marketing technique you choose to implement so you know which are working, and which may need a little renovation.

Introvert vs Extrovert: What Can Introverts Bring Out in Your Sales Department?

One of the most common misconceptions about building a sales team, is that it should be composed mostly of outspoken individuals, otherwise known as extroverts. The reasoning is simple and usually effective, since extroverts are comfortable with people. Having a good talker on the team is important to get the word out and for sales to go through. Problems can arise when employees continue to chat, procrastinate, and delegate their duties to others. An entire team of extroverts may be something that could secretly sabotage your sales team. The introvert, on the other hand, makes for an excellent employee when it comes to sales. Not only do they balance many of the potentially negative qualities of extroverted sales people, but also bring unique benefits that can propel your sales department towards success.

Let’s examine why you should consider adding at least one introvert to your sales team.

They Know the Product

Introverts are especially skilled when it comes to sales because they tend to become familiar with the products they are selling. They understand them intimately, which in turn allows them to understand both why someone would purchase that product and what role that product has.

Consider a new product designed to making cleaning a person’s home easier. Extroverted sales representatives may brag about its advantages without truly understand where the product fits. This could annoy potential customers and detract from sales. Introverts are more likely to recognize how a product fits into a person’s daily life.

They Listen

Extroverts talk. You may find that they talk so much, they drown out the other person in a conversation, which is something wholly undesirable when you’re trying to convince someone to purchase a product.

Introverts listen and understand people better because they do. They can then understand their routines, their place in society, and, depending upon their skill as a salesperson, recognize how a person could potentially use a product to better their life. This makes attempts at sales more successful.

They Prepare

Preparation is advantageous when considering the personal success of a sales representative, but it is vital when it comes to success as a team.

Introverts are useful to sales teams since they typically know how to prepare and don’t leave things to chance. They create presentations designed for others to understand, and tend to prepare themselves so they can answer almost any question someone may have.

They Focus on Long-Term Results

Introverts understand the importance of short-term and long-term goals and can see a big picture. They try to make short-term sales while focusing on larger results. This can make sales teams more successful, especially when introverts are paired with extroverts. They develop long-lasting business relationships that make it possible for them to satisfy a customer now, while providing them with better products in the future. This long-term focus helps a company’s image, which in turn promotes even more sales.

Giving Introverts a Fair Chance

The benefits that introverts bring to the table are too numerous for businesses to ignore. Using things like the Career Assessment Site to find out who the introverts are in your team can help you find the perfect place for them on your team.

Consider giving more introverts a chance when it comes to your sales department. They may be able to become an integral part of your team, seal the deal on many sales, and create long-term business contacts that reflect nicely on your company’s image.