Brooke Samsonite
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5 Successful Marketing Tactics for Savvy Businesses
Mad Men – one of the most successful television shows around today – is set in an era when taglines and print advertisements ruled the marketing world. But nowadays, it’s not enough to just send a direct-mail flyer or buy space on a billboard, pushing your product. Modern audiences want to connect with the brands […] More
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Guerrilla Marketing Tools to Strengthen Your ROI
Sometimes the biggest boost to your ROI comes from the most unlikely of sources. You toil and toil away with your marketing department in all of the traditional advertising formats, wondering why you’re not seeing the return you were expecting. Instead of banging your head against all of the solutions you think should be working, you might need to take a bit of a stroll to unconventional yet brilliant ideas to get your ROI stronger. More
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Finding the Connection Between Sales and Marketing
For years, there has been a wide gap disconnecting sales and marketing processes. For the casual onlooker, this seems like a crazy idea. In many cases, sales and marketing teams within the same organization are completely divorced from each other’s processes. This is interesting because at the end of the day each team performs a […] More
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Uptime Affects Your Marketing
You may not consider it such, but your website might be the most significant part of your marketing plan. Especially if you run an ecommerce business, your website acts as both your marketing strategy and your store window. The longer a potential customer spends on your website, the longer they’re exposed to your brand, your […] More
