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    Red Bull: Masterminds of New Age Marketing

    When Neil Armstrong took his first steps on the moon he famously said “One small step for man, one giant leap for mankind.”  As I watched Felix Baumgartner’s superb achievement on Sunday I thought “One small step for man, one giant leap for Red Bull.” It’s been 43 years since Neil Armstrong stepped on the […] More

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    Guerrilla Marketing Partnerships – Learning From Microsoft

    I recently read an article about Microsoft using guerrilla marketing to promote its forthcoming Surface touchscreen tablets. The graffiti – style campaign in Chicago utilized the side of an independent car wash, a large brick wall.  The aesthetics looked great, with the brick wall providing a level of ‘guerrilla’ authenticity something I am sure Microsoft […] More

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    What Next for the Flash Mob?

    I sat back in anticipation, but nervous, extremely nervous. It was 8.55pm and I was sure that in 5 minutes time I was going to start viewing the final nail in the coffin for all things Flash Mob. If you didn’t watch Howie Mandell’s new programme Mobbed then I can tell you, it was an […] More