Xath Cruz | Creative Guerrilla Marketing's Posts

Houses Become Billboards for DIY-stores in Germany

Houses Become Billboards for DIY-stores in Germany

Show the benefit. Dangle the carrot. What’s in it for the consumers? These are the most common sentences you will hear when someone is creating a marketing campaign. It is for a good reason. It is the benefit that pushes a consumer to buy or use something. Where it usually fails is the execution. It is easy to think of the benefit and it is easy to come up with even more benefits. The hard p... »

IKEA’s Genius RGB Billboard is Freaking Amazing!

IKEA’s Genius RGB Billboard is Freaking Amazing!

This one is pure genius… half the time. Ikea’s RGB Billboard pulled one of the most creative and innovative Out of Home advertising thus far. This isn’t really surprising coming from Ikea. They have been consistent in creating and coming up with some of the best and most creative Out of Home and digital marketing and advertising efforts. However, this is one of the few efforts th... »

The First “Glam Dog Digital Fashion Show” in Shanghai by Glamour Sales

The First “Glam Dog Digital Fashion Show” in Shanghai by Glamour Sales

China remains a tricky market especially for luxury brands. It’s economic revolution is still underway and far from being complete. Their social revolution is pushing forward but their largely and still conservative government is doing everything it can to pull to pull it back. Penetrating the luxury market is like playing the Game of Thrones, you either win or you die. Glamour Sales underst... »

Coca-Cola Inserts Slurping Movie-Goers Into Films To Get Them To Keep Quiet

Coca-Cola Inserts Slurping Movie-Goers Into Films To Get Them To Keep Quiet

It is always better to show it than to say it. I’m not talking about love, even though the statement is obviously applicable. I’m talking about advertising. For decades, brands and advertising agencies and media outlets made a killing out of creating ads that live on visuals rather than copies. There’s that little boy who suddenly shaved his head because he wanted to give it to h... »

Red Bull Builds BMX Ramp On A Moving Truck

Red Bull Builds BMX Ramp On A Moving Truck

Inspiral Bicycle’s Danny McAskill London Streets Music Video remains to be one of the most successful viral videos ever created both in terms of commercial success and critical success. It was a simple idea but the music choice and the brilliant editing created such a melancholic atmosphere that it achieves the impossible, force viewers to go through a self reflection while watching a guy ri... »

Skateboarding Billboard Doubles As Invisible Ramp For Skaters

Skateboarding Billboard Doubles As Invisible Ramp For Skaters

Extreme sports like skateboarding, rock climbing and others are for a very niche market. Somehow, seeing people fly in the air with nothing but a piece of thin board or a fork with a 2 wheels connotes danger. It’s funny because there is no scientific proof that proves these sports are no more dangerous than contact sports like basketball, american football and hockey. Some countries are so d... »

Bear Naked Presents Human Bowling

Bear Naked Presents Human Bowling

There is always an inherent desire for us to elevate our experiences, to magnify it and supersize it. That principle has been used by many businesses in the past. Fastfood chains have, in fact, used this as he basic sales tactic. Order french fries and you are most likely going to be offered to add a dollar more to supersize it. Order a burger and they will offer to add soda and their dessert for ... »

These Scratch-Off Ads Give Commuters Something to Do at the Bus Stop

These Scratch-Off Ads Give Commuters Something to Do at the Bus Stop

Art is a dying cause. I’ve heard it too many times. If we go by the sheer commercial power of art nowadays then, yes, art is undoubtedly dying. Only the rich can afford art and that group is shedding off members. There are those who refuse to bend and insist on keeping that stature of art. It is for the elite and they want to keep it that way. However, opening art to the greater public has b... »

$10,000 Trapped In Bus Shelter for The Wolf Of Wall Street

$10,000 Trapped In Bus Shelter for The Wolf Of Wall Street

What does your product stand for? It’s a mandatory question for any marketing campaign. It is what will set the direction of the campaign and it is what will set the metrics by which its success will be measured. The campaign of The Wolf of Wall Street understood that well. Thesis of the Movie It’s not one of those movies that stand for some moral cause. It’s a very apathetic fil... »

Beautifully Decorated Toilets Draw Awareness to Sanitation

Beautifully Decorated Toilets Draw Awareness to Sanitation

When people are asked to give a shit, they rarely actually do especially if it is inconvenient to us. We’re a lazy bunch and anything that will require us to burn 100 calories is too taxing for us. Often, the only way to get people off their behind is when it makes them look cool or allows them to have fun if they do so. Just ask the people behind Volkwagen’s Fun Project. It was unbeli... »

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