Xath Cruz | Creative Guerrilla Marketing's Posts

$10,000 Trapped In Bus Shelter for The Wolf Of Wall Street

$10,000 Trapped In Bus Shelter for The Wolf Of Wall Street

What does your product stand for? It’s a mandatory question for any marketing campaign. It is what will set the direction of the campaign and it is what will set the metrics by which its success will be measured. The campaign of The Wolf of Wall Street understood that well. Thesis of the Movie It’s not one of those movies that stand for some moral cause. It’s a very apathetic fil... »

Beautifully Decorated Toilets Draw Awareness to Sanitation

Beautifully Decorated Toilets Draw Awareness to Sanitation

When people are asked to give a shit, they rarely actually do especially if it is inconvenient to us. We’re a lazy bunch and anything that will require us to burn 100 calories is too taxing for us. Often, the only way to get people off their behind is when it makes them look cool or allows them to have fun if they do so. Just ask the people behind Volkwagen’s Fun Project. It was unbeli... »

Heineken Proves That A Good DJ Can Make You Drink Less

Heineken Proves That A Good DJ Can Make You Drink Less

So, don’t hire DJ Armin van Buuren. That’s the major lesson here. Heineken, in line with its passion for creating guerrilla marketing efforts, decided to slightly reestablish its brand as a responsible “booze” by encouraging its consumers to drink responsibly rather than just drink. The only deal is that they still want to be the preferred brand. Thus, they cannot go all &#... »

#HMLookNbook Tweet-To-Reveal Exclusive H&M Fashion In Posters

#HMLookNbook Tweet-To-Reveal Exclusive H&M Fashion In Posters

Ferrari remains to have one of the most brilliant marketing strategy of all time. There are not a lot of products that are not “sold”. Businessmen always try to get as many of their products out to the public as fast as possible. They do everything to make people buy their product, from traditional advertising (if they can afford it) to guerrilla marketing to price drops. Not Ferrari. ... »

Adidas Creates New Pop-up Store Out Of A Giant Shoebox

Adidas Creates New Pop-up Store Out Of A Giant Shoebox

Stan Smith is not the most successful tennis player of all time. He will most likely not even be in the discussion of "the greatest tennis players of all time". Yet, his name has become synonymous to tennis shoes even when his line isn't actually recommended to be used when playing the sport. »

User-generated Bar Advertising Campaign Puts You In The Limelight

User-generated Bar Advertising Campaign Puts You In The Limelight

Students have always been a tricky market. Their age group occupies majority of the population but they don’t really have the spending power unless they working. Their money comes from their parents which means that a huge part of what they spend on is influenced by their parents and parents would always insist on spending only for their necessities. Therefore, to put up a bar or pub specifi... »

French Climber Scales Building In Daredevil Guerrilla Campaign

French Climber Scales Building In Daredevil Guerrilla Campaign

Samsung has come out with some of the most entertaining guerrilla campaign. They have mastered the delicate balance between branding, humor and entertainment. Actually, it’s more humor and relevance. As we all know, once you have those two things locked, it becomes so much easier for a company to slap their branding. When you make people laugh, they become more forgiving and more welcoming. ... »

Anti-Diarrheal Company Traps Travellers In Airport Bathroom

Anti-Diarrheal Company Traps Travellers In Airport Bathroom

Limitations. That’s one of the things that can hold down creativity in marketing. There’s different forms and shapes of limitations, of course. There’s budget limitation, corporate limitations, time limitations and space limitations. When all of those things come together, you are bound to end up with a creative team ready for murder but, once in a while, you may be lucky enough ... »

Kidnapping Movie Patrons In Ambient Campaign for Amnesty International

Kidnapping Movie Patrons In Ambient Campaign for Amnesty International

“When you see something, say something.” If people follow this, there will be no abuse, no discrimination and a whole lot less unsolved crimes. If there is anything marketing and advertising can do to help curb crimes, it would be to encourage people to speak up whenever they see something wrong or feel something odd. Amnesty International’s Hits The Mark In the middle of a movie... »

McDonald’s Make Adults Feel Like A Kid Again

McDonald’s Make Adults Feel Like A Kid Again

Children are fairly easy to please. Give them a balloon and they’re happy for a day. Tell them they can get a [poorly made toy] along with their burger and they will beg their parents to pay the the extra $5 for it. Show them a bouncing ball reflected on the floor and they will jump all day to catch it even when they know they can’t. McDonald’s knows this more than anyone. They k... »

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