Contributor | Creative Guerrilla Marketing's Posts

The Power of Video: How It Can Help Your Business

The Power of Video: How It Can Help Your Business

Video marketing was once a luxury reserved for large companies with sky high budgets, but technology has made it easier for anyone to make high-quality videos with relatively inexpensive gear. The equipment is only part of the struggle when creating a strong video marketing campaign for your small business, however. What makes for good video marketing? Here are some tips to get you started: 1. Why... »

Microsite Madness: What Can They Do for You?

Microsite Madness: What Can They Do for You?

Microsites are the newest way to be direct and current with your customer. They offer specific, easily digestible information about special promotions, new products, corporate culture and endless other possibilities. AdWeek suggests that advertisers are ditching Facebook and other social media in favor of microsites. Microsites not only get better viewership and sales conversions, they also allow ... »

Getting Started as an Independent Marketing Consultant

Getting Started as an Independent Marketing Consultant

Do you enjoy the art of marketing? Do you find concept of finding ways to connect the general public with products and services on the market interesting? If these are things that interest you, then starting a career as a marketing consultant can be very rewarding. Whether you want to work independently, complete contract work for marketing firms, or even start your own business one day, the skies... »

Sponsorship, Paid Social, and Advertising: The Pros and Cons

Sponsorship, Paid Social, and Advertising: The Pros and Cons

Within enough time of operating a website or regularly blogging you will see the fruits of your labor as traffic and your audience following begins to grow. Once you have the attention of your niche, you may also want to begin capitalizing on the popularity. Advertising products & services on your domain has always been on clear way to earn additional income. Paid social updates and sponsorshi... »

Guerilla Marketing = Fresh Air

Guerilla Marketing = Fresh Air

Marketing is a never-ending challenge for creative teams. Bombarded with reminders about optimization, delineation and customization, it’s hard for a creative mind to roam freely. Enter guerilla marketing. This technique encourages your marketing team to do the unexpected just to shake things up a bit. As The American Genius observes, guerilla marketing is a fresh air approach. Create a Visu... »

The Marketing & Branding Strategy Behind Bridgestone Tires

The Marketing & Branding Strategy Behind Bridgestone Tires

General Motors, Anheuser Busch, Oscar Mayer, Bridgestone Tires. These are just a few companies that have established themselves as foundational to American culture. All four, plus countless others, have enjoyed this success taking both unique, as well as tried-and-true approaches to marketing their products. The result? Consumer trust, brand recognition and consistent growth in sales. Brand Recogn... »

10 Creative Ways to Save Money for Marketing your Business

10 Creative Ways to Save Money for Marketing your Business

If you’re the owner of a small business or a new startup, getting your message out to the right target market may seem very daunting. You may feel pressured to spend on advertising like the big players, but why bother if you can’t afford it in the first place? If you want your business to be on the same level, but with a much smaller budget, you need to find ways to market your business smarter. W... »

6 Content Writing Tools to Boost Your Content Marketing

6 Content Writing Tools to Boost Your Content Marketing

All people rely on the Internet whenever they want to acquire certain pieces of information. Whether it is educational or whether it is about a business brand, all online users would turn to websites. This explains why businesses, organizations, institutions and even individuals would create their own sites and blogs. Through effective and strategic content marketing, you can achieve your Internet... »

The 9 Step Checklist for Squeezing the Most Out of Viral Campaigns

The 9 Step Checklist for Squeezing the Most Out of Viral Campaigns

Viral content is like a gift sent down from up above. Sometimes it’s completely unexpected, other times it’s a premeditated plan. But, if you’re not ready to handle this opportunity, you’ll lose out on potential business. When a blog or social post goes viral, you have a small window of opportunity. As soon as your content takes off, run through this checklist to maximize your reach. 1. Set a goal... »

Top 20 Awesome Tips to Skyrocket Your Offline Marketing

Top 20 Awesome Tips to Skyrocket Your Offline Marketing

Capitalizing on online marketing has been the trend nowadays, but who says offline marketing is dead? To be effective, you should think of more creative ways to get the buy-in of customers and drive prospects’ interest to engage with your company. In this article, we will be tackling 20 awesome tips to skyrocket your offline marketing. 1. Supply brochures and pamphlets. People will always apprecia... »

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