Contributor | Creative Guerrilla Marketing's Posts

4 Creative Tips to Market Everyday Products

4 Creative Tips to Market Everyday Products

Advertising is a fast paced, competitive industry. Marketers always have to be one step ahead of the game when it comes to predicting industry and consumer trends, and also with regards to reacting to current events and brand opportunities. Some advertisers find themselves in a fortunate position where they’re working for an interesting or innovative brand that offers equally interesting services ... »

The Psychology of Sharing: What Kind of Sharer Are You?

The Psychology of Sharing: What Kind of Sharer Are You?

Since the dawn of the internet, people have been sharing digital nuggets of information, insight and entertainment. The act of sharing has become second nature. But have you ever stopped to ask yourself why? Why can’t I stop myself from forwarding this viral video to everyone I know? What is it about this list of “Top 10 Business Trends for 2014″ that compels me to post it on Facebook?... »

5 Benefits of a Direct Mail Marketing Campaign

5 Benefits of a Direct Mail Marketing Campaign

Marketing has become much more accessible due to the increase of online marketing. Many companies are making the complete shift towards internet marketing – choosing tactics such as: Social Media Marketing, Search Engine Optimization, Online Video Marketing, Cold-Emailing, and Blogging. These are very cheap and cost effective methods that many online businesses are seeing great success with. Howev... »

Why Are We so Hooked on Prankvertising?

Why Are We so Hooked on Prankvertising?

2013 was truly the year of prankvertising, and the trend has bled into 2014. Promoting movies, soft drinks, airlines, smartphones, beer and even phone books, brands have entertained millions of online video viewers with prankvertising efforts. Branded prank videos have flooded the Internet as companies scrambled to capitalize on this viral trend. So why aren’t we bored? Why are we so hooked on pra... »

Effective Experiential Marketing for the Health Markets

Effective Experiential Marketing for the Health Markets

While most marketing managers would have you believe their market sector is up against it, those situated in within the health and wellbeing industry are arguable entitled to their gripes. With a product range beleaguered by stereotypes of poor taste and bland flavors, convincing people to purchase health-focused food and drink brands is no easy-task. So when it comes to conceiving a digital strat... »

10 Examples of Augmented Reality in Retail

10 Examples of Augmented Reality in Retail

From shoppable windows to products that come alive in your hand; the worlds of augmented reality and retail have collided spectacularly in recent years. The retail landscape is overcrowded and customers are becoming desensitized to traditional marketing methods. That’s where augmented reality comes in. As shoppers turn to a blend of online, mobile, and bricks-and-mortar shopping for their convenie... »

5 Crazy Marketing Ideas: Do They Really Work?

5 Crazy Marketing Ideas: Do They Really Work?

The ability to think outside the box is important for marketing teams that want to grab consumers’ attention and convert sales. But when does creativity border on crazy? The strategies that work for one company can prove to be a total flop for another. You must know your client, his or her customer base, and how you can help. When you really need to stand out from the crowd, it’s necessary to step... »

5 Must-Use Guerrilla Marketing Techniques for Insurance Agents

5 Must-Use Guerrilla Marketing Techniques for Insurance Agents

Next time you’re trying to reach out to new clients, make sure you “steal” some tires, buy lunch for the person behind you, or tell the world that you’re secretly a zombie. Guerrilla advertising can improve brand recognition and positive communication feedback among consumers in the digital space and through word of mouth. Elon University published an essay on this form of ... »

How Gifs Should Factor Into Your Marketing Strategy

How Gifs Should Factor Into Your Marketing Strategy

There are two facts at play at all times when we spend over a dozen hours a day at our computers: 1. In our professional lives, online marketers are looking for innovative ways to spruce up traditional campaigns, and 2. In our personal lives, we are entertained by the latest viral sensation, whether a video, meme, or gif. While some advertisers and publishers have started to blend the two to bridg... »

Ways Not to Market Movies: Marketing Campaigns Gone Wrong

Ways Not to Market Movies: Marketing Campaigns Gone Wrong

It’s not unusual for a movie or TV show to have a huge marketing campaign, especially something creative involving online promotions with the hopes of going viral at some point. As with any type of marketing campaign, there are times when good intentions simply fizzle out with lackluster results. Sometimes the culprits are easy to pinpoint; other times not. Entertainment is fickle, but one t... »

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