Contributor | Creative Guerrilla Marketing's Posts

Are You Integrating your Online and Retail Operations?

Are You Integrating your Online and Retail Operations?

It is becoming critically important for small and medium-scale merchandisers to connect their retail and online inventory. Every seller of actual goods who operates a storefront is now essentially operating two businesses, one face-to-face with visiting customers and another with online customers who are making claims on the exact same inventory. As consumers have grown comfortable with making pur... »

The Mobile Advantage of Guerrilla Marketing

The Mobile Advantage of Guerrilla Marketing

Ever since the concept of guerrilla marketing was coined by Jay Conrad Levinson back in 1984, the practice of using low-cost, high-exposure experimental advertising has continued to increase its popularity. Everything from graffiti bombing to flyer distribution to flash mobs has been used to receive exposure in a way that is effective and memorable without costing a lot of money. With the drastic ... »

How Promotional Products Can Improve Your Brand Awareness

How Promotional Products Can Improve Your Brand Awareness

Giving away is what people like. And they like it even more if they are on the winning end of this product. If you have a successful business, no matter how large or small it is, it is a necessity to promote the business, its features and its services (and/or products). The question is what promotional strategies to choose in order to make the peple around you aware of your business and still do n... »

10 Years of GoPro: How the California-Based Business Made It Big

10 Years of GoPro: How the California-Based Business Made It Big

10 years ago, Nick Woodman’s office (and bedroom) was a Volkswagen van. Today, he is the billionaire founder of GoPro, formerly Woodman Enterprises. How does one take the leap from struggling entrepreneur, trying to get an idea formulated and off the ground, to kicking it big time? It’s simple: do what you love, keep at it, and be in the right place at the right time. Do What You Love ... »

How to Successfully Execute Content Marketing in a Start-up

How to Successfully Execute Content Marketing in a Start-up

When starting with a start-up of your own, and this happens to all of us, nobody knows about your project except for your relatives and friends. And as the famous North American entrepreneur Jimmy Wales, creator of Wikipedia says: “Creating a great product is not enough.” There are definitely several marketing options to make ourselves known and generate the first clients. However, there’s nothing... »

Using Digital Coupons to Draw in Customers

Using Digital Coupons to Draw in Customers

Outside of active advertising through commercials, billboards, or other physical means and word of mouth, one of the arguably best forms to draw customers to your store is through coupons. The constantly shifting modern economy has made consumers a little more wary about where they spend their money. They like to feel like they are receiving a special benefit for choosing whichever business they s... »

4 Things to Consider for Your Social Media Strategy

4 Things to Consider for Your Social Media Strategy

Long gone are the days when having a social media presence mean creating a Facebook page for your business and posting something useful once in a while. Now the competition is as fierce as ever, so if you want to get ahead, the only solution is to create a coherent social media strategy that will be working towards steadily growing your business. However, even before coming up with a plan, there a... »

4 Simple Steps to Better Facebook Marketing Results

4 Simple Steps to Better Facebook Marketing Results

There are no one-size fits all strategy to implementing a successful Facebook campaign. Consumers are challenging to predict, and even more difficult to turn into actual paying customers. But there are some tips that you can apply to your campaign to maximize the chances. Here are some simple steps that you should take to achieve better Facebook marketing results. 1) Create A Purpose Create an ad ... »

Marketing 101: Learn How Your Charity Can Reach Benefactors Online

Marketing 101: Learn How Your Charity Can Reach Benefactors Online

Whether you’re the proud founder of an animal charity or the leader of a foundation with an environmental focus, you need plenty of promotion to get your nonprofit off the ground. Using social media and online marketing is a great way to connect with potential partners. Online charity funding has dramatically increased. In 2011 alone, 140 of the largest charities received $1.2 billion in onl... »

7 Awesome Mac Applications for Internet Marketing

7 Awesome Mac Applications for Internet Marketing

In this day and age, many businesses all over the world promote their products and services through online marketing. As a result, business owners and marketers have been forced to get very innovative to stay ahead of the competition. If you are a Mac user, there are several Mac apps out there that can make your online marketing efforts more efficient and enjoyable. These apps can be downloaded fr... »

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