Ryan Lum | Creative Guerrilla Marketing's Posts

Festival de Magie de Québec’s Hat Trick Billboard

Festival de Magie de Québec’s Hat Trick Billboard

Festival de Magie de Québec is a wonderful festival for all people who love magic; however, getting people to learn about this festival required more than magic. They ended up working with creative agency Lg2 to create a billboard advertisement that would stop people in their tracks. What they came up with was nothing short of amazing. They created a very simple billboard that just said the name o... »

Telecom Company Prevents #Bendgate By Supersizing Your Pocket

Telecom Company Prevents #Bendgate By Supersizing Your Pocket

By now you’ve probably heard some of the reports about some iPhone 6+ users having issues with their phones bending when placed in their pant pocket. With all the hype about the iPhone 6 and the #Bendgate trend, Dutch Telecom provider KPN felt it would be a good opportunity to reach new customers with a funny campaign. Introducing the Pocket Plus. KPN decided to create a popup tailor while f... »

KLM Canada Creates Unique Billboard That Simulates Flight Takeoff

KLM Canada Creates Unique Billboard That Simulates Flight Takeoff

KLM wanted to share the love of flying with people all over Canada. That’s why they created a very unique billboard that allows users to actually interact with it. The billboard was actually very simple in design as it just had a picture of a KLM airplane; however, the way it was designed was very unique. Agency Bleublancrouge placed a canister on the billboard that was controlled from a lev... »

Pop-up Store That Makes You Pay In Calories

Pop-up Store That Makes You Pay In Calories

People in Chile are becoming more and more health conscious. More people are taking to the streets to get in their daily exercise and Colun, a Chilean dairy company, wanted to encourage this great behavior while also promoting their brand. To do this, they created a unique pop-up store experience. The Colun pop-up store contained athletic wear in all colors and sizes. Once a person found an articl... »

Le Festival de Magie de Québec Creates The Most Magical Billboard You’ll Ever See

Le Festival de Magie de Québec Creates The Most Magical Billboard You’ll Ever See

Hogwarts might have competition as the Festival of Magic in Québec is rocking it in terms of advertising their company. To bring awareness to this amazing festival for magic, they created a very unique billboard stunt. They created what appeared to be a standard billboard; however, it was powered by a unique mechanical device that controlled a broom. They then staged a worker to act like he is put... »

Turn For Live Effect Musical Flashmob by Publicis

Turn For Live Effect Musical Flashmob by Publicis

There seems to be a marketing tactic we’re seeing a lot of recently. I’d like to call it the  “do this for that” effect. The campaign that comes to mind that did this very well was the “Push to add drama” campaign by TNT Benelux by Duval Guillaume Modem. It’s where a button or switch of some sort is placed in a unique location in which it’s mystery i... »

36 Most Creative Elevator Advertisements You’ll Ever See

36 Most Creative Elevator Advertisements You’ll Ever See

Here at Creative Guerrilla Marketing we love all things creative! It’s refreshing to see creativity in some of the most dull places. What’s more dull than waiting in a tiny box? I came across some very creative ambient advertising examples in one of the most dull and boring places, the elevator. Usually, it’s a cramped area where people avoid awkwardness and can’t wait to g... »

Tunisie Telecom Offers Beachgoers Free WiFi In Exchange For Trash

Tunisie Telecom Offers Beachgoers Free WiFi In Exchange For Trash

In Tunisia, trash on the beach is a huge problem. Some beachgoers enjoy the beach, but end up leaving their trash for someone else to pick up. To preserve the beach for future generations, Tunisie Telecom decided to create a unique hotspot to help encourage people to pick up after themselves. Tunisie Telecom created a unique WiFi hotspot that provided free mobile internet once a certain amount of ... »

Formann Gym Embarrasses Men Who Can’t Open A Jar Of Pickles In Clever Marketing Stunt

Formann Gym Embarrasses Men Who Can’t Open A Jar Of Pickles In Clever Marketing Stunt

Formann, a fitness club just for men, wanted to attract new customers by way of embarrassment. How did they do this? They hired Russian advertising agency TDI Group to prank several people at a local grocery store. How they did it was hilarious. They hired an attractive lady to wear a baby bump and ask random strangers in a grocery store to try to open a jar of pickles. It’s no ordinary jar ... »

Pornhub’s Controversial New York’s Times Square Billboard Taken Down

Pornhub’s Controversial New York’s Times Square Billboard Taken Down

There is truly nothing like New York’s Time Square and how it has been one of the most popular places to place up billboards and advertising. One advertisement recently popped up for a brief while before it was taken down for unknown reasons. Adult website Pornhub recently had a contest to find a creative person to come up with a non-pornographic advertisement and contest winner Nuri Galvar,... »

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