Ryan Lum | Creative Guerrilla Marketing's Posts

APA Insurance Makes Our Worst Travel Fears A Reality #BaggageDrama

APA Insurance Makes Our Worst Travel Fears A Reality #BaggageDrama

There are so many ways a trip can go wrong, and APA Insurance decided to prank a couple unsuspecting travelers at the baggage claim at the Jomo Kenyatta International Airport. Everyone hates checking their bags as usually it comes with a nice baggage fee and there is always the chance that your baggage could be damaged in the process. Knowing this is a major fear for many travelers, APA Insurance ... »

Coca-Cola Machine Connects Countries & Shares A White Christmas

Coca-Cola Machine Connects Countries & Shares A White Christmas

Coca-Cola is a brand that truly understands happiness. This past year they decided to connect snowy Finland with tropical Singapore with a unique communication device. The digital poster allowed people from these two very different countries to connect. The poster also had a bin where the people in Finland could shovel in snow in which it would appear on the other end. SEE ALSO: Coca-Cola Billboar... »

Adorable Puppy GPS Leads Individuals to Hush Puppy Store to Redeem Coupons

Adorable Puppy GPS Leads Individuals to Hush Puppy Store to Redeem Coupons

Street teams from around the world could learn a lot from this 4-legged people magnet. Hush Puppies decided to do away with the typical street team activation strategy and go with a “hush” puppy. That’s right! They leashed up a dog to a sign that mentioned a doggie GPS system with a mysterious message that told the person not to miss this surprise. If a person was intrigued enoug... »

Watch Shaquille O’Neal Bake His Favorite Easy-bake Oven Recipes for Good

Watch Shaquille O’Neal Bake His Favorite Easy-bake Oven Recipes for Good

There is just something so amusing to watch a 7’1″ man bake in a very, very tiny oven. Professional basketball player, Shaquille O’Neal (Shaq), shows us his favorite easy-bake oven recipes. Unfortunately has a little issue with his baking, which leads to even more entertainment for us! The video was originally posted on Mashable and serves as a wonderful reminder to donate toys t... »

What Would You Do If a Coffin Crossed the Road?

What Would You Do If a Coffin Crossed the Road?

Every year, dozens of pedestrians are killed crossing the street. The Société de l’assurance automobile du Québec (The Society of Automobile Insurance of Quebec), an insurance company located in Quebec, wanted to share this fact with the rest of the world in hopes to make the streets a little safer. They reached out to lg2 to create a stunt that would leave motorists stopped in their tracks.... »

LOT Polish Airlines Puts the World under Mistletoe

LOT Polish Airlines Puts the World under Mistletoe

This past Christmas LOT POLISH AIRLINES partnered with DDB Warsaw to put the whole World under mistletoe. The custom of kissing under mistletoe is quite well known throughout the world; however, it’s quite new in Poland. LOT Polish Airlines wanted to share the love and bring people together. SEE ALSO: Coca-cola Takes over Airlines in Latest Guerrilla Campaign They outfitted a couple of their... »

5 Top Agencies To Follow in 2015

5 Top Agencies To Follow in 2015

It’s a brand new year and we’re so excited to see what creative marketing campaigns come out this year. Last year we saw some really great campaigns come out that had us WOWed. This year, we put together a list of creative agencies that we plan on following based on their work the previous year. We selected these particular agencies because of some of the memorable campaigns and execut... »

British Airways Transports European Travels to the USA with Oculus Rift

British Airways Transports European Travels to the USA with Oculus Rift

The Oculus Rift is an upcoming virtual reality head-mounted display that has raised over $2.4 million in funding and was acquired by Facebook. Although the Rift is probably known for being used in gaming, some brands have found ways to use it in marketing. British Airways wanted to provide a unique experience and way to share the joys of travel without actually having to fly people. They turned to... »

Westjet Christmas Surprise Is the Most Delightful Thing This Year

Westjet Christmas Surprise Is the Most Delightful Thing This Year

WestJet shows us that it truly is better to give than to receive. In their most recent holiday miracle, they surprised the small community of Nuevo Renacer near Puerto Plata in the Dominican Republic with a sled that housed a virtual Santa. The sled contained a small digital screen where the WestJet Santa would greet them and ask what they wanted for Christmas. Afterwards, they were then invited t... »

Norwegian Takes Norway for Joyride in NYC in Interactive Billboard Campaign

Norwegian Takes Norway for Joyride in NYC in Interactive Billboard Campaign

This holiday season Norwegian airlines decided to create a very fun and interactive billboard to help inspire people in Norway to travel. How did they do this? They created a billboard that had a live feed from a cab in New York City. They outfitted a 360° camera on top of a vehicle in New York city and roamed the streets. The passenger in the cab also had a live feed from a camera integrated in t... »

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