Ryan Lum | Creative Guerrilla Marketing's Posts

Lay’s Creates A Human Claw Machine

Lay’s Creates A Human Claw Machine

Lay’s Asia recently recreated the claw game for this fun activation campaign. We are all familiar with the metal claw game  where you can win stuffed animals (if you can get that claw to actually grab one), but Lay’s decided to switch it up by replacing the metal claw with children! That’s right! They recreated one of our favorite childhood games and made the human claw machine i... »

Powerade Creates Genius Workout Billboards To Help You Break A Sweat

Powerade Creates Genius Workout Billboards To Help You Break A Sweat

Powerade recently created a set of very unique billboards that doubled as workout equipment to emphasize the brand attitude “You have more power than you think”. With the help of Ogilvy & Mather, Powerade created several workout billboards that allows people to practice their rock climbing, weight lifting and boxing skills. The billboards were set up in Berlin and certainly got the crowd... »

Surreal Artworks from Hikaru Cho Create Stunning Optical Illusions for Samsung

Surreal Artworks from Hikaru Cho Create Stunning Optical Illusions for Samsung

Tokyo-based artist Hikaru Cho was commissioned by Samsung to create realistic 3D optical illusions that were painted directly onto faces. Hikaru was born on March 29, 1993 and has been taking the “unusual” as a theme for her works of art. As a student at Musashino Art University, she works on a lot of body painting, stopmotion movies, illustrations and more. Hikaru creates some very re... »

Interview With Sam Cadman, Director at Station Film & Rogue Films

Interview With Sam Cadman, Director at Station Film & Rogue Films

Sam Cadman is a director at Station Film, North America and Rogue Films, UK. Most notably recognized for his work on a prank television show called Trigger Happy TV. Cadman spent over 3 years perfecting guerrilla style television in which he enjoyed pulling pranks and creating outlandish stunts. He’s been awarded at Cannes and won Gold at the BTAA’s. Take just a moment to introduce yourself. Hello... »

McDonald’s Ice Coupon Machine Is Refreshingly Delicious

McDonald’s Ice Coupon Machine Is Refreshingly Delicious

On March 24th, 2015, McDonald’s launched their epic I’m Lovin’ It 24 campaign that got the whole world talking about McDonald’s. All around the world, unique experiential marketing campaigns took over and got people talking about McDonald’s. In Rio de Janeiro, beachgoers got a unique surprise in the form of a slot machine. SEE ALSO: McDonald’s 24 Gifts In 24 Cities In... »

Artis Puts Mechanical Angler Fish in Amsterdam Canals in Ambient Marketing Campagin

Artis Puts Mechanical Angler Fish in Amsterdam Canals in Ambient Marketing Campagin

Artis, a local zoo In Amsterdam, wanted to let people know that the zoo was still open at night. To spread the word, they decided to take the spirit of the zoo to the streets of Amsterdam. How? They created mechanical angler fish and put them in the city canals. The lights in the water created confusion amongst the public until Artis announced they would investigate what was going on in the canals... »

This Is How You Keep People from Peeing on Walls…

This Is How You Keep People from Peeing on Walls…

St. Pauli is the party district in Hamburg, Germany. Like most party districts, it’s filthy. Partygoers drink too much and end up peeing on the walls. The community decided to do something about it. They ended up coating the most frequently peed on walls with a superhydrophobic coating that repels liquids (such as urine). If someone tried to pee on the wall, it would splash back. Using super... »

Dove Asks Women Around the World to Make a Choice…

Dove Asks Women Around the World to Make a Choice…

Would you describe yourself as beautiful? In Dove’s newest experiment, they discover that a lot of women believe they are just average. Dove transformed entryways in San Francisco, Shanghai, Delhi, London and Sao Paulo to read Beautiful and Average. It left the woman with a choice – which door to walk through. In this brilliant campaign, they show us that many women view themselves as just a... »

Heineken Invited Dreamers to Their Private Island Only to Get the Wake up Call of Their Life

Heineken Invited Dreamers to Their Private Island Only to Get the Wake up Call of Their Life

It’s easy to have a dream, and it’s even easier for that dream to remain only a dream. Heineken wanted to inspire a select few individuals by running a contest to win a trip to a magical dream island. They asked people to tell them their dream that they have never lived for a chance to take a trip to the Heineken dream island. Winners were then treated to a nice vacation to this dream ... »

Carlsberg Creates Probably The Best Poster In The World

Carlsberg Creates Probably The Best Poster In The World

Carlsberg just created #ProbablyTheBest poster in the world. It gives free beer! This unique poster also is a working beer tap which allows people to grab a free Carlsberg beer. It’s simple and it’s to the point. What more could you want? The poster was at the Truman Brewery in London’s Brick Lane and offered visitors a half of lager. Drinkers were limited to one beer and there w... »

Page 1 of 61123»