Ryan Lum | Creative Guerrilla Marketing's Posts

Bank Creates ATMs To Say Thank You To Regular Customers In The Most Amazing Way

Bank Creates ATMs To Say Thank You To Regular Customers In The Most Amazing Way

It’s very rare that I come across a brand that truly understands how to reach their customers in a meaningful way. Coca-Cola does a great job with their happiness campaigns where they create experiences where people can bond over sharing a refreshing beverage. WestJet awhile back did a wonderful holiday campaign where they asked passengers what they wanted for Christmas and when they landed,... »

Bear Naked Partners With Devin Supertramp To Bring You Urban Slip And Slide in San Francisco

Bear Naked Partners With Devin Supertramp To Bring You Urban Slip And Slide in San Francisco

What better way to beat the summer heat than with a huge slip and slide? A couple weeks ago, Bear Naked partnered with Youtube sensation, Devin Supertramp to bring you “Urban Slip and Slide”, an exciting marketing campaign hosted in Potrero hill off 17th street in San Francisco. Setup for the event took place early in the morning on June 21st and ended around 5pm later that day. The vi... »

Captivate Your Audience With a Guerrilla Marketing Blitz

Captivate Your Audience With a Guerrilla Marketing Blitz

Like guerrilla soldiers forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to gain a foothold in the digital marketplace. While traditional billboards and magazine ads might prove to be a few-million-dollar drop in the bucket for some companies, smaller businesses can reach huge audiences with a refined approach to basic in... »

[INFOGRAPHIC] The Value of Coupons in Digital Marketing Campaigns

[INFOGRAPHIC] The Value of Coupons in Digital Marketing Campaigns

If you own a retail business and you haven’t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It’s a great way to attract new customers, promote a new product, offer a trial of a new product, gain feedback, or gain customer retention. The use of digital coupons... »

39 Beautifully Designed Coasters You’d Actually Love to Use

39 Beautifully Designed Coasters You’d Actually Love to Use

Creative bar coaster designs can be a unique way to market your product or service. It’s a place that is often overlooked, but a striking design can certainly start a conversation with a potential new customer. If you considering creating a unique coaster, you’ve come to the right place! After scouring the internet, I’ve compiled this compilation of 39 beautifully designed coaste... »

Westin Hotels Twitter-Activated Vending Machine Dispenses Free Running Gear

Westin Hotels Twitter-Activated Vending Machine Dispenses Free Running Gear

Westin Hotels & Resorts created a very unique vending machine to encourage people to run a 5K in New York on June 4th. The vending machine wasn’t your typical vending machine as it dispensed New Balance running gear and could only be activated by sending a tweet, “I want to run with @Westin” with your size and gender as well as a unique code that the machine assigns you. Upon... »

How To Automatically Tweet Pinterest Pins

How To Automatically Tweet Pinterest Pins

Have you ever wanted to automatically tweet Pinterest pins? Thankfully it’s pretty easy and just requires two things: RSS and Twibble.io. In this article, I’ll walk you through how to easily and automatically tweet your latest pinterest pins. 1) Find your RSS url Unfortunately Pinterest does not make it easy to get the RSS feed for a pinterest user or a pinterest board; however, if you... »

Coca-Cola Creates The Ultimate Freshman Student Icebreaker

Coca-Cola Creates The Ultimate Freshman Student Icebreaker

The first day of school is always hard. Feeling alone, separated and lonely. It’s a time where you’re not sure where you fit and are eager to make some new friends! Enter Coca-Cola’s ‘Friendly Twist’, a refrigerator full of cold bottles of Coca-Cola with a very unique cap. The cap cannot be opened by itself. The cap can only be opened when paired with another bottle c... »

Twitter Experimenting With Video Hashtag Ads for World Cup

Twitter Experimenting With Video Hashtag Ads for World Cup

Twitter has been experimenting with some very interesting changes in lieu of this years World Cup in Brazil. They’ve been experimenting with adding a little bit of fun to #hashtags such as when you use the hashtag #USA, it will automatically put a USA flag next to the tweet. More recently they’ve been experimenting with video ads which could take Twitter advertising to a whole new leve... »

The ‘Social Effort Scale’ by AXE Is Like Klout For People Who Try Too Hard

The ‘Social Effort Scale’ by AXE Is Like Klout For People Who Try Too Hard

Did you know that the hashtag #selfie has been used over 68 million times? By this statistic, we can determine that a lot of us have a huge ego that needs a boost. AXE created a fun little social media tool called the ‘Social Effect’ where you can subtly be informed if someone is trying way too hard to be “cool” in social media. #DIDYOUKNOW - The first ever selfie was share... »

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