Ryan Lum | Creative Guerrilla Marketing's Posts

Marketing Tips to Make your Next Event A Success

Marketing Tips to Make your Next Event A Success

Creating emotional connections is one of the hardest things to achieve in marketing, that is why conducting thorough research about your target consumer’s day to day journey, can be very helpful with finding the points that will spark lasting brand experiences. Live events can be a great way to achieve real connections. So your event is scheduled, and it’s time to start thinking about ways to mark... »

Subaru Surprises Non-Subaru Owners With Free Snow Shovels

Subaru Surprises Non-Subaru Owners With Free Snow Shovels

Winter in Canada sometimes leaves resident’s cars buried in snow; however, for 500 lucky residents, Subaru surprised them with a little special gift  this past year. Knowing that the snow in Montreal would prevent some car owners from driving, the Subaru team ended up sticking snow shovels next to 500 cars between Mont-Royal street and Gilford street. The shovels had a small Subaru logo on i... »

[Video] Business like a Swede – a Rap Message about Collective Agreements

[Video] Business like a Swede – a Rap Message about Collective Agreements

Following last year’s viral success about an American man who “lives like a Swede”, TCO is now back to teach us how to do business like a Swede in this awesome new viral video. Last year’s version, “Like a Swede – a way of living”, showed a well-off American living like a Swede. This was to illustrate how only rich people in other countries can afford the benefits we take for gra... »

Inside the Life of Graffiti Street Artist Berns

Inside the Life of Graffiti Street Artist Berns

Meets Berns aka El Ultimo Inca (The Last Inca), a graffiti street artist from Peru. Berns graffiti style originated from the roots of his Peruvian culture and consisted of letters and bombing but has since transformed into something so much more powerful. In this short segment highlighting this talented street artist, we get a glimpse of the typical day in the life of this young artist as he bring... »

Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth

Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth

What’s one way to get warm during the winter? By participating in this fun social heat lamp! The Russian Olympic Committee partnered with MOST Creative Club and placed 10 of these unique heating lamps throughout Russia and challenged people to walk up and be active. When a person decided to take the challenge, they are directed to do various activities such as jogging in place. Once complete... »

Guerrilla Job Hunting: How One Man Got a Job at Jung Von Matt

Guerrilla Job Hunting: How One Man Got a Job at Jung Von Matt

Sometimes it can seem very difficult to land a job, especially if it’a at an advertising agency where the competition is tough. Often times resumes just sit at the desk unread and endless emails only seem to make it to the HR department. How can one break outside the mold and be noticed? Enter guerrilla job hunting. Andrew Tyukavkin is a seemingly typical copywriter that made a bold move to ... »

Ford Pulls an Epic Speed Dating Prank on Unsuspecting Single Men

Ford Pulls an Epic Speed Dating Prank on Unsuspecting Single Men

Got a hot date for Valentine’s day? You might want to make sure she doesn’t drive a mustang. Ford recently pulled a hilarious stunt on unsuspecting bachelors who signed up for a blind date with an attractive woman who happened to be a professional stunt driver. The scene starts where the two singles meet at a normal cafe and talk about you usual first date topics. After a seemingly nor... »

This Valentine Experiment Proves It’s Not Just All about Flowers and Chocolate

This Valentine Experiment Proves It’s Not Just All about Flowers and Chocolate

According to a small survey, only 2% of Danish men love Valentine’s Day. Anthon Berg, a chocolatier, decided to run a little Valentine experiment to convert nonbelievers into people who actually enjoy being more romantic towards their loved one. Anthon Berg partnered with Danish agency Robert/Boisen & Like-Minded to conduct a scientific experiment using 32 couples. They isolated the coup... »

Midttrafik Bus Viral Ad May Be the Most Epic Bus Video Advertisement Ever

Midttrafik Bus Viral Ad May Be the Most Epic Bus Video Advertisement Ever

I rarely watch videos advertising bus companies, but when I do, I watch videos from Midttrafik. Midttrafik isn’t your standard bus company. They have cloth seats, large windows and holding handles. Ok, yea it’s pretty standard; but their advertising is not! Back in 2012, they ran an epic bus video advertisement that got a lot of media attention and over 1.2 million views on YouTube. It... »

Mcdonald’s Allows You to Pay with Love. Are You Lovin’ It?

Mcdonald’s Allows You to Pay with Love. Are You Lovin’ It?

McDonald’s decided to take their slogan, “I’m Lovin’ It” to a whole new level with their latest campaign that debuted with their Super Bowl ad. Between February 2nd and February 14th, McDonald’s customers will be randomly selected to have the opportunity to pay for their meals with various random acts of kindness — such as calling their mom or doing a funny danc... »

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