Ryan Lum | Creative Guerrilla Marketing's Posts

KLM’s Dedicated Canine Lost & Found Service Is The Cutest Thing Ever

KLM’s Dedicated Canine Lost & Found Service Is The Cutest Thing Ever

Nothing is worse than losing something on your flight. Trying to locate a lost item often times seems impossible! That’s why KLM decided to do something about it, in a very unique and adorable way. At the Amsterdam Airport Schiphol, KLM is on a mission to reunite lost items with their owner. Often times, it’s almost impossible to return the item as a lot of items don’t have any i... »

McDonald’s Accepts Cans As Currency For Food In Stockholm

McDonald’s Accepts Cans As Currency For Food In Stockholm

Summer in Stockholm is a time where a lot of young folk spend outdoors at parks and music festivals. It’s unfortunate that during this time, there is a lot of trash and litter. McDonald’s with the help of DDB Stockholm created a campaign to help encourage individuals to pick up their cans for recycling in exchange for a free meal at McDonald’s. DDB Stockholm created a unique bill... »

7 Tools to Discover New Sharable Content

7 Tools to Discover New Sharable Content

One of the best ways to grow your social accounts is to provide valuable content to your readers. Thankfully there are plenty of free resources on the web that can help you discover new content that you can use as a source for your original content, or share and provide value to your audience. Below my top 7 favorite places to discover new content on the web. Did I miss one? Let me know in the com... »

The Talking Water Fountain

The Talking Water Fountain

Drink Up is an initiative by the “You Are What You Drink” Organization that established to encourage individuals to make the healthy choice and drink more clean water more often. To help spread the word, they created a very unique water fountain that speaks to you whenever you put your lips to the water. It works by completing a circuit which then sends a signal to the speaker box to s... »

“Live Knitting” Billboard from Nike

“Live Knitting” Billboard from Nike

In order to stand above the rest, Nike decided to create a very unique billboard to showcase their new shoe that promises a skintight fit that molds to your feet. How did they do this? They had a billboard of a persons foot and got a small team to actually weave threads around the foot. The result was a very custom fit looking shoe that hugged the feet. Was it worth the additional time and effort ... »

VW Broken Billboard Shows That Original Parts Matter

VW Broken Billboard Shows That Original Parts Matter

In Turkey, lots of Volkwagen owners prefer to get cheaper parts for their cars which ultimately don’t work properly. That’s why Volkswagen created the broken billboard to showcase that non-original parts will ultimately fail you. The billboard appears to be stuck between two different ads as it tries to cycle through. In the center they placed a small VW ad that says “If it is no... »

Corona Brightens Up Your Day With The Sun Beam

Corona Brightens Up Your Day With The Sun Beam

Nobody likes sitting on a shady patio. You originally went outside so you could enjoy the sun with your friends. Well, Corona Extra decided to do something about it. Introducing the Corona Extra Sun Beam, a reflective surface that extended the sunshine to those unfortunate to be stuck in the shade. SEE ALSO: Beck’s Beer: World’s First Playable Music Posters Corona partnered with Toronto agency Zul... »

Dogs Up For Adoption Being Matched On Tinder

Dogs Up For Adoption Being Matched On Tinder

Tinder is one of the most popular dating apps with over 10 million users and over 600 million ‘swipes’ per day. Thousands of singles are getting matched daily and there doesn’t seem to be an end in sight. Perhaps a single man or woman doesn’t need to find a partner, but rather a new furry friend! Rosie Animal Adoption in Montreal is trying a new way to connect dogs with pot... »

The Most Compelling Video To Use Sunscreen You’ll Ever See

The Most Compelling Video To Use Sunscreen You’ll Ever See

We’re all born with beautiful skin, but over time, the elements get the better of us. Moms weren’t kidding when they always told us to wear sunscreen. Unprotected sun exposure leads to increased blemishes, leathery and wrinkled skin and increases your chances of skin cancer. Even with all these negative effects, people still don’t take the precautions to protect themselves. That&... »

Leo Messi Guerilla Projection Mapping Runs Through Barcelona

Leo Messi Guerilla Projection Mapping Runs Through Barcelona

Leo Messi is back in Barcelona sporting his new adizero f50 Messi boots. Adidas recently did some guerilla projection mapping in Barcelona to help spread awareness of the new boot. The projection mapping animations were displayed in various parts of Barcelona and hopes to capture what playing the Messi way really means and help celebrate his unique affinity with the city he loves. http://youtu.be/... »

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