Ryan Lum | Creative Guerrilla Marketing's Posts

Super Bock Creates Foosball Table Powered by Beer Caps

Super Bock Creates Foosball Table Powered by Beer Caps

What’s better than foosball? Free foosball! Ok, well not quite. Super Bock modified a foosball machine to accept payment in the form of Super Bock bottle caps instead of coins as a way to promote their beer brand in the bar. Bar partons could order a bottle of Super Bock beer and keep the bottle cap. A single bottle cap can be redeemed for a game of foosball. It’s a relatively simple a... »

LA Clippers Magical 3D Projection Mapping Blows Our Minds

LA Clippers Magical 3D Projection Mapping Blows Our Minds

It has been awhile since we’ve seen some amazing examples of projection mapping. I came across this example for the Los Angeles Clippers court projection and thought this was a really innovative way to get the crowds excited. Not only is the projection mapping pretty amazing, but they also integrate real objects that integrates digital with real life pretty well. At one point the court turns... »

Beck’s Challenges Men to Keep Their Partner Shopping for One Hour

Beck’s Challenges Men to Keep Their Partner Shopping for One Hour

Men often cringe when their girlfriends want to go shopping. Beck’s wanted to run a little experiment to show the benefits of compromising in relationships. They ran a fun little challenge inside a clothing store in which the man was challenged to keep his significant other inside that store for a full hour. At the end of the hour, he wins a truck full of Beck’s beer. Watch as these me... »

Red Cross Creates Airport Arcade Games for Good

Red Cross Creates Airport Arcade Games for Good

Sometimes the most simple ideas are the best and this campaign from the Red Cross hits the mark with their latest campaign, the Charity Arcade. Often times when we travel, we bring back loose foreign change. It’s often too little of an amount to exchange so it usually just sits in our pockets ready to be dumped out at home. Sometimes there are donation boxes at the baggage claim so that trav... »

7 Best Grassroots Marketing Campaigns from SXSW 2015

7 Best Grassroots Marketing Campaigns from SXSW 2015

South by Southwest (SXSW) is festival that takes place in Austin, Texas and is full of influential speakers, brands and companies sharing their latest. This year was the 22nd annual SXSW Festival and there were several amazing marketing campaigns that truly caught the attention of attendees. In order to stand out and become the talk of the town, companies had to pull out their wildest ideas to gen... »

How Can You Make An Asian Restaurant Feel More Authentic?

How Can You Make An Asian Restaurant Feel More Authentic?

Would you eat a meal called “Lamb smoking in bed” or “ardent nut explodes the cucumber”? A local asian cuisine restaurant in Russia is looking to stand out by trying to be more authentic. How does one do that? They decided to take take a lesson from how they translate menus in Asia. They end up consciously providing bad translations for the menu items to provide a very hila... »

Evertek Promotes Extremely Thin Smartphone With Transparent Magazine Ad

Evertek Promotes Extremely Thin Smartphone With Transparent Magazine Ad

Evertek is a small local mobile brand that is trying to standout among giants like Apple and Samsung, so they worked with the creative folks over at Ogilvy&Mather Tunisia to help them stand out with a very unique magazine ad placement. SEE ALSO: Microsoft Freezing Windows 7 Phone Guerrilla Marketing What they came up with was a unique transparent print ad showing the profile view of the their ... »

Trend Hunter Better & Faster Book Review

Trend Hunter Better & Faster Book Review

We live in an exciting time where startups are constantly pushing the limits and driving innovation and where great ideas are becoming products and services that we’ve come to know and love. In this world of innovators, it can be difficult to break through and make your idea the next big million dollar concept. Jeremy Gutsche, CEO of Trend Hunter, recently came out with an exciting book to h... »

Orphaned Cats Find New Homes Using Tinder Dating App

Orphaned Cats Find New Homes Using Tinder Dating App

Tinder is an online dating app that has been sweeping the world…or should I say swiping the world? The app matches potential partners based mostly on their appearances. Vancouver Orphan Kitten Rescue Association (VOKRA) wanted to try their paws at a fun campaign to match some of their orphaned furry friends with potential new owners. How? By creating a profile for some of their cats that had... »

27 Fresh & Creative Product Packaging Examples for 2015

27 Fresh & Creative Product Packaging Examples for 2015

Design matters. At least that’s what these people think! A fresh and creative design can truly differentiate your product or service just like what Apple did to computers. To help spark your creativity, we decided to find some of the coolest product packaging designs created this past year to get your juices flowing. Perhaps these designs will inspire you to take a second glance before sendi... »

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