Ryan Lum | Creative Guerrilla Marketing's Posts

McDonalds Pranks Drive Through Customers In Austria #AprilFools

McDonalds Pranks Drive Through Customers In Austria #AprilFools

What better time to do a little prankvertising than April Fools? McDonald’s hired DDB Tribal to bring you this amazing prank campaign. Imagine driving up expecting to be handed a hamburger only to be greeted by an opera singer or a professional wrestler. Watch as these unsuspecting burger patrons get more than what they asked for. Credits Advertising Agency: DDB Tribal, Vienna, Austria Chief... »

Infovi’s Push to Add Excitement Button

Infovi’s Push to Add Excitement Button

Stuck at a desk all day at a boring job? Infovi hears you. They partnered up with communication agency, Regina Rossa, to surprise people on the streets in Piazza dei Signori, Vicenza. “The story of an average man, struggling with everyday problems, in an ordinary office. Or maybe not.” SEE ALSO: Push The Red Button To Add Drama…AGAIN by TNT Benelux Remember the “Push to add drama” vira... »

Amazing Summer Billboards Double As Removable Beach Towels and Flip-Flops

Amazing Summer Billboards Double As Removable Beach Towels and Flip-Flops

Billboards are boring. They never help anyone…unless you’re this amazing company preparing strangers for warmer weather! Soft drink maker, Lemon & Paeroa (L&P), wanted people to be prepared for warmer summer weather and reminded them to “Hold onto summer,” where the billboard advertisement actually gave away summer gear such as beach towels and sandals. It’s a... »

One Man Shows That One Word Makes All The Difference [NSFW]

One Man Shows That One Word Makes All The Difference [NSFW]

The Pilion Trust, a poverty charity, recently ran a social experiment that proved how much one word can make a huge difference. In this social campaign video, a young man holding a sign that said “f*ck the poor” walked around trying to build awareness about his hatred towards to the poor. We see a lot of people stopping to engage with the person. People were furious with the message. A... »

Coca-Cola Sharing Happiness Through Air

Coca-Cola Sharing Happiness Through Air

This past Christmas, Coca-Cola wanted to give a little kindness during the holiday season. To do this, they created a very special vending machine that dispensed free Coca-Cola. The machine prompted the user to either get a free coke or give a free coke. If a person wanted a free coke, it quickly dispensed the drink for the person to enjoy; however, if a person decided to share the good, it did so... »

Jung von Matt/Neckar Agency Pranks DHL’s Rivals In Viral Marketing Campaign

Jung von Matt/Neckar Agency Pranks DHL’s Rivals In Viral Marketing Campaign

Jung von Matt/Neckar is an advertising agency based in Germany and also quite the force to be reckoned with. Several weeks ago, they came up with a brilliant prank in which they took the idea of the Trojan horse and used it in marketing. The result? The Trojan Mailing. In a matter of a couple weeks, they racked up several thousands views and now has over 5 million views on Facebook. The campaign w... »

How To Use Manage Flitter To Organically Grow Your Twitter Reach

How To Use Manage Flitter To Organically Grow Your Twitter Reach

How To Use Manage Flitter To Organically Grow Your Twitter Reach Are you struggling to grow your twitter follow? Do you want to grow your Twitter following so that your content gets more eyes? It can certainly take awhile to grow your Twitter following and can be quite frustrating; however, Twitter is a very good social network to master as unlike Facebook, Twitter doesn’t filter your conten... »

3 Creative Ways to Finance a Guerrilla Marketing Campaign

3 Creative Ways to Finance a Guerrilla Marketing Campaign

A 30-second commercial during this year’s Super Bowl could have been yours for only $4 million, Forbes reported. Luckily, local TV advertising rates aren’t quite as steep, but small business owners still struggle to level the advertising playing field, especially when their competitors are corporations with deep pockets. Relax. A creative guerrilla marketing campaign can get your name ... »

Coca-Cola Creates Virtual Vending Machine for Couples Only

Coca-Cola Creates Virtual Vending Machine for Couples Only

If Valentine’s day doesn’t already make singles feel lonely, this does. This past Valentine’s day, Coca-Cola created a very unique vending machine that only appeared for couples. The team embedded a sensor into wall that detected if couples were talking by. If a couple walked by, a projection would display a very magical vending machine. The vending machine would appear and ask t... »

Unicef Tap Project Discourages Mobile Phone Use for Good

Unicef Tap Project Discourages Mobile Phone Use for Good

Mobile phone usage is increasing with every minute. We use it in our everyday lives for multiple purposes. As soon as we wake up in the morning, some use it too check their social networks and catch up on communication. According to a recent study, “75% of Americans bring their phones into the bathroom.” It’s without a doubt that mobile phones have become a necessary tool that is... »

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