Shane Jones | Creative Guerrilla Marketing's Posts

Great Guerilla Marketing

Great Guerilla Marketing

What do the Blair Witch Project, Old Spice and Halfway, Oregon have in common? They’re home to some of the cleverest guerilla marketing campaigns ever known. The term “guerilla marketing,” created by advertising executive Jay Conrad Levinson in 1984, describes the unusual and often cheeky tactics used in a down-low ad campaign. Although some guerilla marketing efforts fail spectacularly, when a ca... »

3 Tips for Getting Content to Go Viral

3 Tips for Getting Content to Go Viral

Whether you’re directly involved in some form of marketing or just run your own business, chances are you’ve heard people talking about stuff going viral online. While there are different ways that phrase can be used, they all tie back into the basic principle of some piece of content that people naturally share between each other on a fairly large scale. For anyone who has something t... »

Vine

Viral Marketing: Tips for Tapping Vine’s Potential

For marketers wishing to reach people at a rapid pace and on a large scale, Vine is an invaluable tool. In terms of creating viral content, 6-second video clips cater to the needs of a fast paced online community. Adweek reflected on Vine’s simplistic popularity as it noted the way in which Twitter Vines get shared 4x more than other types of online videos. From a marketing perspective, Vine can s... »

Viral Marketing: How to Really Do It

Viral Marketing: How to Really Do It

Getting something to go viral is much more difficult than people think. Just having a killer infographic or video isn’t enough. Was the “I Can Haz Cheeseburger” cat really revolutionary? No, but it did have incredible guerilla marketing behind it. What you may not realize is almost anything can go viral. People like to share, but they don’t like to work for it. If something is even remotely intere... »

Are Television Commercials Obsolete?

Are Television Commercials Obsolete?

During the past few years, a trend has started that no one would have predicted even fifteen years ago: television purchases have significantly declined. So much so that the price of televisions have noticeably dropped. Many televisions today that have a price tag of a few hundred dollars would have cost at least three times as much a decade before. It’s safe to say that American households ... »

What You Can Learn From Three Smart Guerrilla Campaigns

What You Can Learn From Three Smart Guerrilla Campaigns

When you’re organizing a guerrilla marketing campaign, your number 1 goal is to get attention for you or your client’s product. The very last thing you want is a problem that derails the entire campaign or, worse yet, attracts negative attention. For example, a campaign that failed to secure the proper permits before starting or ticks off people in authority by doing something inappropriate is doo... »

Guinness Ad Campagin

Creative Examples of Guerrilla Marketing

With today’s oversaturation of advertisements and marketing, you need something really creative to catch people’s attention. Guerilla marketing seeks to be subversive, new and interesting, taking advertisements away from traditional expectations into something really interesting. These examples of creative guerilla marketing show how thinking outside the box can capture the attention of even the m... »

Bodyform Marketing Video

Feminine Hygiene That People Want To Talk About – Farting CEO Goes Viral

Who said feminine hygiene wasn’t marketable?  Well, timing is everything.  And while successful viral marketing campaigns usually occur once in every thousand attempts, this is one that can truly be called the “time of the month.” While most men hide from the truth, one man had the valor to face his fears and look for the truth.  On October 8th of this year, Richard Neill wrote to British feminine... »