Guerrilla Marketing

Real-time Projection Mapping Will Blow You Away

Real-time Projection Mapping Will Blow You Away

Posted: February 3rd, 2012


We’ve seen a lot of projection mapping examples over the past couple months, but this one was quite unique and a pleasure to see. This projection mapping example was done for the Sony Playstati...

A Special Guerrilla Valentine

A Special Guerrilla Valentine

Posted: February 1st, 2012


“I might have told you this story, maybe not. When I was a kid my mother and I went to visit my grandmother, Marta at the diner where she worked as a waitress. She was older than the other girl...

AXE Anarchy: A Social Graphic Novel Marketing Campaign

AXE Anarchy: A Social Graphic Novel Marketing Campaign

Posted: January 25th, 2012


Axe, a fragrance company, is taking a social approach to marketing with their latest YouTube/Facebook social campaign in order to introduce their latest fragrance line, Anarchy. Unlike previous pro...

Guerrilla Ghost Installation Scares Speeders To Slow Down

Guerrilla Ghost Installation Scares Speeders To Slow Down

Posted: January 23rd, 2012


Speeding on the road and pedestrian safety is a huge problem in Ukraine. They have the highest percent of pedestrian collisions in Eastern Europe with a whopping at 56%. The solution? The Pedestrian ...

Become A Fan. Get Your Flame. Win A Mini.

Become A Fan. Get Your Flame. Win A Mini.

Posted: January 20th, 2012


I must say that MINI, a car company, has done a wonderful job of social media marketing. Back In May 2011, MINI ran their  “It’s Personal” Photo Box Guerrilla Marketing Campaign. T...

Jeep-In Turns Poland Into A Big Treasure Map

Jeep-In Turns Poland Into A Big Treasure Map

Posted: January 18th, 2012


Do you remember a thing called geocaching? A concept where individuals could add real-world outdoor treasure and mark it using GPS? It encouraged users to explore locations both near and far. With ov...

Does Social Campaign By Jugend Gegen AIDS Go Too Far?

Does Social Campaign By Jugend Gegen AIDS Go Too Far?

Posted: January 13th, 2012


Over 33 million people in the World are HIV positive. More than 2 million people die every year as a result of the AIDS virus. But still the Catholic Church has not given up on their negative stance ...

5 Amazing Street Artists To Follow In 2012 [PHOTOS]

5 Amazing Street Artists To Follow In 2012 [PHOTOS]

Posted: January 11th, 2012


Street art is a visual art form that is done in the public streets. Often unsanctioned art that is done anonymously by a street artist. This form of art is often related to forms of graffiti artwork,...

Creative Use of Facebook Timeline for Anti-Drug Campaign

Creative Use of Facebook Timeline for Anti-Drug Campaign

Posted: January 10th, 2012


Here lives Adam Barak, a young gentleman with a huge life choice. You see, he lives a double life. In one lifetime, he has a beautiful girlfriend, a well paying job and tons of friends. In a differen...

Daffy’s Virtual Peep Show In Times Square New York

Daffy’s Virtual Peep Show In Times Square New York

Posted: January 9th, 2012


Daffy’s, a high fashion retail store, recently opened up and wanted to inform their customers of their new store location and amazing sales of up to 80% off high end fashion. The challenge was ...

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