We’ve seen a lot of projection mapping examples over the past couple months, but this one was quite unique and a pleasure to see. This projection mapping example was done for the Sony Playstation 3 by Marshmallow Laser Feast. The company consists of a network of artists, designers, animators, directors, architects, engineers, programmers and musicians. What made this projection mapping unique was the fact that no post production was done and the mapping was done on a moving set. Unlike a more traditional projection mapping done on a building, the company had to account for moving objects.

 Sony Realtime Projection Mapping

See more photos here

Technology companies from all of the world gathered at the Consumer Electronics Show (CES) a couple days ago to showcase their latest work and innovation. With new technology comes greater opportunity. Although this is not a direct guerrilla marketing example, we cannot help but to see the correlation between this future technology and how it effects the marketing game. Smartphone are becoming more integrated, tablet pcs are becoming more mainstream and computers are getting faster and slimmer. With all the innovation, it was difficult to decide what company truly innovated outside the box. One concept really blew us away. It’s the Samsung Smart Window.

Something straight out of ‘Minority Report’, the window allows you to check your favorite social media networks on a transparent window and still function as a traditional window (without the hassle of actually having physical blinds that often break and fall apart). This is just the kind of stuff we were hoping to see in 2012. Now all we need to worry about is someone hacking our window!

“I might have told you this story, maybe not. When I was a kid my mother and I went to visit my grandmother, Marta at the diner where she worked as a waitress. She was older than the other girls who worked there and on Valentines day all the younger girls had roses and candy, but my grandmother had nothing. As you know my grandfather didn’t believe in presents of any kind. He never gave my grandmother one gift, not even a card. Fifty years of marriage and seven kids she raised. I looked up at my mother and told her my wide would never feel the way my grandmother felt on that valentines day. Never.” - Lonnie Anderson

Lonnie creates a gigantic box of candy for his wife

Love is in the air as we enter the month of February. It’s the month where lovers are scrambling to find the perfect way to surprise that special someone with a valentine’s day gift. You might assume that heart shaped chocolates and a dozen red roses will be sold worldwide in order to fulfill this need; however, for one of Creative Guerrilla Marketing‘s readers, flowers and chocolates is the last thing on his mind.

Lonnie Anderson, a creative director at an advertising agency, loves to put as much energy into his personal life as he does in his job.

“I feel like you have to be as creative with your life as you are with your job. I feel people get lazy and try and buy love. I spend as much time being creative on my family as I do on my job,” said Lonnie.

Every year, Lonnie creatively thinks of new ways to express his love to his wife, Anne. The best part of his creations is that for the most part, anyone could do it with a little time and energy. Rather than buying objects to show his love for his wife, he most often creates unique experiences from scratch. Much like the concept of guerrilla marketing, Lonnie uses low cost materials that have high emotional impact!

Over the past couple years, Lonnie has created some very unique experiences for his wife. One year Lonnie placed signs all around his city on streets that his wife has been known to routinely travel. Each of the signs confessed his love for Anne.

What you may not have known is that Lonnie also enjoys several forms of street art. In the past, Lonnie did things like stenciling and graffiti around the city as another way to confess his love. A common concern with something like this would obviously be if there are any repercussions from the city. As guerrilla marketers, we often tread the fine line of what is ok and what isn’t. When asked if he has ever gotten into trouble for one of his stunts, he replied that, “People seem to love it when someone is creative.”

His greatest valentine he has ever done for his wife was the carousel. Lonnie set up a working carousel in his front lawn, all set up without his wife knowing. All of his ideas are planned several months in advanced so that it always goes over without a hitch.

It’s truly an inspiration to see a man go through this much planning for one special day. It’s even more inspiring for those of us who thought such things would never be possible! Perhaps this upcoming Valentine’s Day, we should try something new and creative. All it takes is a little planning fueled by a lot of love and passion.

What will Lonnie do for Anne on this Valentine’s Day?

See more of his valentines creations here.

One of the keys to great marketing is great storytelling. Watch as Marco Tempest, a magician and illusionist for the 21st century, blends cutting-edge technology with the flair and showmanship of Houdini. By using Augmented Reality, Tempest is able to tell a story that merges the digital and real-world in a creative presentation.

Now if you watched the whole thing like I did. Did you realize that you spent a little over 5 minutes watching the video? That’s the magic of storytelling. Now try incorporating that into your next marketing campaign!

via

São Paulo’s 17th International Contemporary Art Festival created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson. The purpose of this web button was to inform users of the various artists that will be at the festival.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Theo Rocha
Art Director: Fabiano de Queiroz Tatu
Copywriter: Thiago Espeche

Axe, a fragrance company, is taking a social approach to marketing with their latest YouTube/Facebook social campaign in order to introduce their latest fragrance line, Anarchy. Unlike previous products that marketed towards men, this will be one of the first products in their line that will market to both genders. With the help of digital marketing agency, Razorfish, Axe hopes to create one of the first ever social graphic novels that will be published on YouTube.

The campaign hopes to socialize the experience by allowing viewers to write the plot and become a character in the graphic novel. With graphic novel racking up over $340 million in sales in 2010, the company hopes that this campaign will see similar success.

This campaign is quite different from their previous marketing approach that targeted young men. Previous campaigns would include viral videos, public stunts and social campaigns.

• AXE Viral Video – Clean Your Balls
• Does Sex Still Sell? The Axe Campaign Strategy with Larissa Riquelme
• The AXE Jealousy Facebook Campaign

Check out the Graphic Novel written by you at http://youtube.com/axe

Source

Speeding on the road and pedestrian safety is a huge problem in Ukraine. They have the highest percent of pedestrian collisions in Eastern Europe with a whopping at 56%. The solution? The Pedestrian Ghost.

The Pedestrian Ghost campaign was done by JWT Ukraine as an ambient advertising example to help inform motorists of the potential consequences of speeding. The customized manhole would detect cars speeding on a certain street and release a human shaped balloon only minutes before a car passed by. This installation forced cars to slow down in fear of hitting an unknown object. Watch the video and let us know what you think! Is this genius or perhaps even more dangerous? Let us know by commenting below.

Advertised brand: Shell
Advert title: Pedestrian ghost
Headline and copy text (in English): Pedestrian ghost

Advertising Agency: JWT, Kiev, Ukraine
Creative Director: Vladislava Denis
Art Director: Denys Savchenko
Copywriter: Anna Geraskina
Producer: Natalya Pavlova
Managing director: Olga Lanovyk

Operator: Stas Bespolit
Announcer: Jon Poser

Executive Producer: Alexander Cherniavsky
Producer: Boris Kirichek
Model maker: Valeriy Pritihenko

Kiev Postproduction
General Producer: Sergey Kolesnik
Producer: Vladimir Piven
Sound Producer: Vladimir Chikish
Music Composer: Anton Denisov
Sound Mixer: Sergey Parigin
Designer: Artyom Ryabokon

Digital support:
Alexander Mozhaev
Yuriy Shyshkovsky
Sergey Taranenko

The Ambient Advert titled Pedestrian ghost (Long version) was done by JWT Ukraine advertising agency for product: Pedestrian ghost (brand: Shell) in Ukraine. It was released in the Dec 2011.

I must say that MINI, a car company, has done a wonderful job of social media marketing. Back In May 2011, MINI ran their  “It’s Personal” Photo Box Guerrilla Marketing Campaign. The campaign invited millions of fans to like their Facebook page for the opportunity to have their photo placed on a large digital billboard in Berlin, Germany. The campaign got tremendous results as seen on the MINI Facebook page.

The same car company has done it again with their most recent social media marketing campaign. TBWA\Agency.com created a campaign where they placed a MINI Countryman on a 15% downgraded slope held only by a thick rope. They also placed a large bunsen burner directly under the rope. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remotely ignite the flame from the campaign website. If your flame is the one that burns the rope, you win the MINI countryman.

This social campaign is absolutely brilliant because it encourages users to ‘Like’ the Facebook page and stay active. I mean, who wouldn’t want a chance to win a new car? Even more so, just the sheer enjoyment of controlling a flame remotely!

What do you think of MINI’s social media strategy?

More photos can be seen on their Facebook page.
Visit the campaign website:  http://www.fantheflame.be

Advertising Agency: Agency.com\TBWA, Brussels, Belgium
Creative Director Online: Gert Pauwels
Creative Director: Hendrik Everaerts
Art Director: Lander Janssens
Copywriters: Paul Van Oevelen, Bout Holtof
Account team: Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital project Coordination: Jan Bikkembergs, Stijn Dupas
Online Strategic Planner: Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
HTML / PHP Development: Geert Broeders
Motion Graphics: Annelies Eskens

via CreativeCriminals

Do you remember a thing called geocaching? A concept where individuals could add real-world outdoor treasure and mark it using GPS? It encouraged users to explore locations both near and far. With over a million geocaches worldwide, it gained a lot of momentum and popularity.

Well Leo Burnett Warsaw took it to the next level for their client Jeep Poland. Jeep Poland launched Jeep-in, a geolocalisation game, which turned Poland into a big treasure map. Much like geocaching, this campaign encouraged players to hit the off-road, which played very well with the Jeep brand.

Players received a map with the exact location of the awards. To win you had to find the point, go there and Jeep-in (check-in).The awards were placed in the most remote and hard to get place in Poland in order to prove that they had a Jeep character. The players had to explore forests, mountain trails, caves and lakes. The further the player went, the bigger the award was. The player who scored the highest number of the most remote points won a Jeep Grand Cherokee.

The campaign received over 2,00 active players and the jeep website traffic increased over 250,000 times. The Jeep Facebook page also grew by over 800%. Needless to say the campaign generated huge traffic and brand awareness. Most importantly, the campaign allowed people to experience Jeep lifestyle.

Agency: Leo Burnett Warsaw
Creative Director: Paweł Heinze, Krzysztof Iwiński
Copywriter: Kamil Kowalczyk
Art Director: Robert Chudzik
Interactive Designer: Paweł Żołyński
Programmer: Rafał Kostecki
Flash Developer: Paweł Kuliński, Andrzej Styś
Project Manager: Marcin Kryński
Account Executive: Tomek Orłowski

The Mobile Web is where smartphones do their browsing. About 20% of Google Searches are originated on mobile devices right now. This number jumps to 40% when you just count “local searches.”

Browsing a website on your desktop or laptop from a broadband connection in your home or office is a much different experience than browsing from a mobile device. As you may have experienced most sites move slowly, are hard to read and sometimes their content can’t even be displayed on the small screen. What’s the problem? These sites are not “mobile.”. Which brings the need for a new player in your small business marketing game…

Mobile Marketing Websites

Mobile websites are meant to fit the small screens.. The key difference is found in the layout of the site. Graphics, text, offers, navigation and information is presented in a different way. This enhances the experience of the person browsing the site.

So how does a prospect or customer get to your mobile marketing website?

There are few ways. One way is through the use of “Q-R Codes” or “Quick Response Codes.” These codes can be scanned by your smart phone and take you to a mobile site.

Another way someone can arrive at your mobile site is by doing a search. Then, when your mobile site is properly installed a piece of code detects the mobile browser and serves the mobile version.

Sadly, most small business are way behind. Some are in denial and thinking they don’t need a mobile site. This is a dangerous mindset. Certain forecasts predict that more people will access the web via a mobile device than the traditional desktop or laptop in the very near future.

“I knew there was some serious smoke and mirrors going on in the fashion game. Never thought they would go this far. Unbelievable…”

That was the video description that went with the most recent viral video campaign by LG. Much like their recent viral video, this video is shared for its humorous nature. This most recent viral video was created by GPY&R Sydney for LG was published on December 18th, 2011 titled ”Fashion Industry EXPOSED!” and has well over 1.6 million views. The same video can be found when using the keywords “Super Model Photography Trick.”

What LG is showing us is that there are a couple 3 key ingredients to create a viral marketing video:

• It must be either sexy, hilarious, inspiring or outrageous.
• It must appear as a regular video..at least at first.
• Keep titles short and sweet and descriptions even sweeter.

The video itself reminded me of this one funny commercial done by Dirt Devil. It was one of those advertising campaigns that started off serious but ended with a funny twist. Watch the videos below to see what I mean!

LG Fashion Industry Exposed Viral Video

Dirt Devil – The Exorcist Advertisement

Over 33 million people in the World are HIV positive. More than 2 million people die every year as a result of the AIDS virus. But still the Catholic Church has not given up on their negative stance toward condom use.

Jugend gegen AIDS creative a new social initiative in order to send a message to the Catholic Church that cannot be ignored. They placed the Virgin Mary inside an enclosed box and for every Facebook “Like” on the Jugend Gegen Aids Facebook page, the Virgin Mary will shed a tear. As more people “like” the page, more tears will fill up the box, slowly drowning the Virgin Mary. The only way to release the water is when the Catholic Church “pulls the plug.”

On youtube, the video received many negative comments which brings a very interesting question. Does this campaign go too far? We’ll let you decide. Let us know by commenting below!

More information about this campaign can be found on http://jugend-gegen-aids.de/

Creative Directors: Oliver Drost, Christian Thron
Art Director: Burkhard Müller
Designers: Robin Janitz, Monika Weryha
Copywriters: Svenja Eggers, Nils Kock, Sebastian Peters
Motion Designer: Axel Rudolph, Markus Haken
Programmer: Jannick Garthen
Project Managers: Steffen Esders, Benjamin Fischer, Sophia Boddin

A new Facebook page, “Beautiful and Bald Barbie! Let’s see if we can get it made,” was launched 3 weeks ago by two friends who are set out to petition Mattel to create a bald Barbie doll. The campaign hopes to show that girls who’ve lost their hair due to cancer treatments are still beautiful.

The Facebook page mentions,

“We would like to see a Beautiful and Bald Barbie made to help young girls who suffer from hair loss due to cancer treatments, Alopecia or Trichotillomania . Also, for young girls who are having trouble coping with their mother’s hair loss from chemo. Many children have some difficulty accepting their mother, sister, aunt, grandparent or friend going from a long haired to a bald.

Accessories such as scarves and hats could be included. This would be a great coping mechanism for young girls dealing with hair loss themselves or a loved one. We would love to see a portion of proceeds go to childhood cancer research and treatment. Let’s get Mattell’s attention!”

Since the Facebook campaign launch, the page has over 60k likes and over 4.4k people talking about it. The page has been getting hundreds of ‘likes’ a minute, so needless to say.. it has gone viral!

You can visit the Facebook page here: https://www.facebook.com/BeautifulandBaldBarbie

Watch as a security camera captures a suspicious thief making off with “The World’s Slimmest Television” by LG.

This video was published on youtube on December 28,2011. As of today it has already gotten over 1.4 million hits on Youtube. When the video was published, it was under the username “anlishnl”, a user that joined the very same day to upload this one video. Although initially it seemed like an amazing video released by the security team, we can conclude that it was in fact a marketing video produced by Y&R for LG.

Although the video itself was pretty obvious it was an advertisement, the humorous nature of the ad itself made it worth sharing.

“Take a look [at] what this guy did in broad daylight!”

Although most street art is done for personal expression, there are some street artists that create works of art for marketing purposes. Our first street artist for 2012 is Anthony Lister.

Anthony Lister

Anthony Lister is an Australian-born painter and Installation artist. He has had solo exhibitions across Australia, United States, Europe and UK. He is notable within the Lowbrow (art movement). Lister’s work suggest influences from a number of areas and genres, including street art, expressionism, pop art, and contemporary youth culture. It often deals with subject matter from popular culture, reflecting the less glamorous aspects. He occasionally draws from television and such themes as the “misguided role models” that result. Lister uses a variety of mediums to communicate his ideas such as painting, drawing, installation, film and music. – wikipedia

For the stand-out film, “Rise of the Planet of the Apes”, that was released in the movie theatres in 2011, Lister did this street art installation in Los Angeles, California. The installation can be seen at 7769 Melrose Avenue. What a wonderful way to marry street art and marketing.

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SmugOne

This is an extremely talented anonymous street artist that I was thankful for tumbling on. His artwork seems inspired by traditional graffiti artwork and characters from popular entertainment.

See more on his flickr

Isaac Cordal

Really enjoyed his work as it was unconventional in itself. Most street art we see is done on walls using paint or posters. Here is a street artest that uses the natural elements and surroundings to build a scene.

“ This project intends to catch the attention on our devalued relation with the nature through a critical look to the collateral effects of our evolution. These scenes zoom in the routine tasks of the contemporary human being. They present fragments in which the nature, still present, maintains encouraging symptoms of survival. The precariousness of these anonymous statuettes, at the height of the sole of the passers, represents the nomadic remainders of an imperfect construction of our society. These small sculptures contemplate the demolition and reconstruction of everything around us. They catch the attention of the absurdity of our existence.” – Isaac Cordal Interview

See more on Flickr or his website

Blu

I’ve always been a huge fan of his work. Blu is another anonymous street artist who came to fame in 1999. Blu’s ar is unique in style and can be seen all across Europe with murals in England, Spain, Germany, Italy and more. Most notably, his videos became viral and have been shared well over 3 million times.

Credit: Blu

See more on blublu.org

What street artists would you recommend watching for this new year? Let us know by commenting below!