Coca-Cola seems to do some of the most creative advertising campaigns I’ve ever seen. What makes it even more rewarding is that it’s all about spreading happiness.

Their latest campaign, “Small World Machines”, provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.

Coca-Cola partnered with Leo Burnett to produce this inspiring film and campaign that shows that what unites us is stronger than what sets us apart. They set up the two vending machines in two popular shopping malls in Lahore, Pakistan and New Delhi, India – two cities separated by only 325 miles, but seemingly worlds apart due to decades of political tension.

The campaign was meant to help bring together two strangers to share a moment and break the borders. Coke and Leo Burnett used first-of-its-kind 3D touchscreen technology to project a streaming video feed onto the vending machine screen while simultaneously filming through the unit to capture a live emotional exchange. People from both countries and various walks of life were encouraged to complete a friendly task together – wave, touch hands, draw a peace sign or dance – before sharing a Coca-Cola.

Crews filmed through the night, capturing more than 100 interactions between people of all ages and from all walks of life. None of the people featured in the film are actors, and their reactions are completely natural.

“The people of Pakistan and India share a lot of common passions and interests – from food and Bollywood movies, to Coke Studio music, to cricket,” said Saad Pall, Coke’s assistant brand manager in Pakistan. “What this project did was connect people who are not exposed to each other on a daily basis, enabling the common man in Lahore to see and interact with the common man in Delhi. It’s a small step we hope will signal what’s possible.

The film features tender encounters, such as a young girl in Delhi touching hands with an older woman on the Pakistani side, as well as more spirited interactions including an impromptu dance-off between two men in their 60s that went on for several minutes.

“We couldn’t get them to stop,” Pall said. “And when they finally did, they were both out of breath.”

At the end of the nearly 10-hour shoot, both audiences cranked up the music, danced and waved goodbye to their new-found friends across the border. The crews behind the camera joined in, too, including the Coca-Cola teams from Pakistan and India.

Read more at Coca-Cola.

Credits

CLIENT/AD OR CAMPAIGN: The Coca-Cola Company
AGENCY: Leo Burnett Chicago & Sydney
GLOBAL CHIEF CREATIVE OFFICER: Mark Tutssel
CHIEF CREATIVE OFFICER: Andy DiLallo
EXECUTIVE CREATIVE DIRECTORS: Dave Loew, Jon Wyville
CREATIVE DIRECTORS: Grant McAloon, Vince Lagana
ART DIRECTOR: Justin Carew
COPYWRITER: Iggy Rodriguez
DESIGNERS: Omari Miller, John-Henry Pajak, David Mugford
DIRECTOR – CREATIVE TECHNOLOGY: Chad Mirshak
CREATIVE TECHNOLOGISTS: Brendan Crich, Keong Seet, Scott North
EXECUTIVE DIRECTOR OF PRODUCTION: Vincent Geraghty
DIRECTOR OF PRODUCTION OPERATIONS: Michael Shanahan, Amir Mireskandari
EXECUTIVE PRODUCER: Adrian Gunadi
PRODUCER: Stephen Clark, Michelle Browne
EXECUTIVE STRATEGY DIRECTOR: Wells Davis
STRATEGY DIRECTOR: Olivier Tse
EXECUTIVE ACCOUNT DIRECTOR: Bob Raidt
ACCOUNT SUPERVISOR: Katie Nikolaus
DIRECTOR: Patrick Fileti
DOP: Patrick Fileti
EDITOR: Patrick Fileti
2ND UNIT DIRECTOR: Angus Forbes
2ND UNIT DOP: Angus Forbes
TECHNOLOGY PARTNER/COMPANY: The Super Group
PRODUCTION COMPANY: Highlight Films
MUSIC COMPANY: Song Zu

Original Post by Contributor
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Coca-Cola partnered with Ogilvy Paris to bring your the thinnest vending machine in the world. It fits where others can’t and works well with the actual product. It’s not the most creative implementation, but it’s definitely a good one that aligns with the product very well. It’s awesome to see how just one small change could make a big difference!

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Casey Neistat was recognized for his viral video for Nike’s Fuel Band awhile back. Well now he is back once again, but this time for a equally as prestigious brand, Mercedes-Benz.

Casey will be doing a 4 part project called ‘The Mercedes #CLAProject’. If it’s anything like his other videos, we can expect it to be raw, creative and unique. It’s quite interesting that such a luxury brand name reached out to Casey as his style of film-making is quite unique and doesn’t seem to target their current market. Perhaps they are trying to reach a new market. Who knows?

All we know is that Casey got a pretty sweet new car out of the deal. Mercedes provided the tools for Casey to get started, a brand new 2014 Mercedes CLA.

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

The infographic also provides an overview of how customers access and interact with content through various channels. It presents a growing assortment of opportunities for marketers in the digital space, which can be leveraged to track consumers’ pulse and improve engagement. Marketers and businesses can utilize the statistics and research-based information to decide on the technology that can be used to enhance their cross-channel programs.

“Top 4 Digital Marketing Trends for 2013” lists the top priorities for marketers in 2013 and chalks out a road map for lead generation. Its visual representations shed light on market trends and projections for the next few years. Figures on mobile advertising revenue indicate that from $9.6 billion in 2012 the revenue is set to reach $24.5 billion by 2016.

Dot Com Infoway – Internet Marketing Solutions

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

THE STORY: Antwerp Mobility Guerrilla by bundl

During several preparatory brainstorm, 2500 citizens of Antwerp generated 3000 ideas about future mobility in Antwerp. “Antwerpen aan’t Woord“, a belgian non-profit organisation, clustered these ideas into 20 innovative concepts for improved mobility for the city of Antwerp.

In collaboration with bundl, an industrial design office, the goal was to spread these mobility concepts to as many people as possible in the city.

bundl came up with a guerrilla approach to tackle the project briefing and to achieve the necessary media attention. The idea was simple: “bringing one of the concepts to real life”. For one day we turned every car in Antwerp, during the night, into taxicabs!

Due to a very low budget, bundl opted for a hands-on, gut feeling approach briefly explained below.

THE APPROACH

A. Convert content into tangible media

bundl transformed the 20 ideas into uniform conceptual drawings. These representations were going to be distributed by books, a website and social media. These can be viewed on http://mijnmobiliteit.be/

Preview of the book, representing the 20 conceptual ideas.

Preview of the website, representing the 20 conceptual ideas.

Preview of the iPad representation of the 20 conceptual ideas.

B. Connect the target group to your media.

Under the management of bundl, 5000 taxi-signs were designed and fabricated in cardboard. On this taxi-sign, a brief explanation and links to the media were added. Television, newspapers and blogs should pick up the story and spread the word and content.

The taxi-signs used during the campaign.

Another shot on the taxi-signs.

C. Get the work done!

Overnight and with the help of 20 contributors, all cars across Antwerp were provided with the cardboard signs using gluedots.

A contributor fastening a taxi-sign to a car.

D. Enjoy and measure the results!

In one day, the campaign reached more than 100.000 people by being mentioned twice on prime time national news, newspapers, blogs, social media, …

The look ‘n feel of a random street in Antwerp

The first reactions of the citizens of Antwerp.

Photos via christophevancouteren.be

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.

McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That’s why McCann created a special poster where people could take flags straight from the logo. This way Coca-Cola gave everyone the chance to create a happy welcome to the world’s happiest country.

The Results:

In one day, people took over 2,400 flags and welcomed 25,000 arrivals from 30 different countries.

Credits:
Advertising Agency: McCann Worldgroup/McCann Copenhagen
Vice Chairman/Deputy CCO: Andreas Dahlqvist
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Director: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriter: Rickard Beskow, Gabriel Miller
Account Supervisor: Andrei Kaigorodov, Morten Ingemann
Producer: Catherine Lee

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Netflix and ‘House of Cards’

Streaming services like Netflix and Hulu have always done one thing and done it well — house a library of TV shows and movies that already aired or ran their course in the theaters. It was a business that did well and didn’t trample in the territory of big networks and cable providers — until now.

In 2012, Netflix forever changed the model of its company and risked $100 million for the rights to “House of Cards,” the political drama starring Kevin Spacey and Robin Wright. The company outbid popular TV giants like HBO and AMC to make “House of Cards” the first original series in the company’s short history. Netflix essentially bet it all on the success of the show and it was a bet that paid off. According to The Hollywood Reporter, “House of Cards” was Netflix’s most watched piece of content when it debuted in February and is even generating some buzz over the possibility of winning an Emmy.

The Lesson

Take risks, and be willing to make the move that could make or break your place in the top spot. That doesn’t mean spend recklessly; it means don’t settle for coasting in the middle.

NFL and Attendance

The most successful sports league in America has a problem — less people are going to the games. That may seem like a strange problem for a league whose regular season games outdo a World Series baseball game in TV ratings, but it’s the truth. The viewing experience in the fan’s living room has improved so much, going to the games isn’t worth the money like it used to be. After all, according to www.DirectTvDeal.com, NFL Sunday Ticket, the TV package that lets you watch every game each week, is $224. Taking a family of four to a single game can cost more than $1000 when you factor in seats, food, drinks and merchandise.

So the NFL is trying to sweeten the in-stadium experience by adding cameras in the locker rooms so fans can see the coaches speeches and other halftime happenings on the jumbo-tron when the players aren’t on the field, according to the Washington Post. The new addition won’t take effect until the 2013-2014 season, so we have yet to see how this will sway attendance.

The Lesson

Know what your competitors offer. If you work in a broad industry where consumers are using your product in several different ways (say, buying from third-party retailers instead of you), market in a way that makes them want to get their product from the source.

Samsung Galaxy S3

Since 2007, Apple’s reigned supreme in the smart phone market with the iPhone. It’s a leading device that never really had a stiff competitor until now — Samsung’s Galaxy S3. The Android phone maker decided to take some personal shots at Apple, a company they’ve had a legal battle with over patent issues, mocking the fan base of the coveted Apple products with the phone’s ads.

Considering the popularity of iPhones and the passion their buyers have, the ads were a risky move but the phone is doing well. According to IGN.com, the Galaxy S3 outsold the iPhone 4S in the quarter leading up to the iPhone 5 release and is not far behind Apple’s latest and greatest new phone. The commercials and phone’s success can’t be directly related, but it looks like Samsung had a good bit of fun making the ads.

The Lesson

Poke fun at your competitor. There’s nothing dirty or mean-spirited about it. You might actually have some fun and expose some disadvantages of those trying to sell against you.

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

As a marketer, there are very few considerations that we consider absolute. One, consider what people will get from your campaign and two, people don’t read. It’s a known fact, 90% of people who are online don’t read 90% of the things they see. They scan websites and rely on subheads.

That’s why any effort that will require people to read lots are almost always frowned upon.

Apparently, 3 students don’t believe in this… or at least, they believe they change this.

Read on the go

Max Pilwat, Keri Tan and Ferdi Rodriguez of the Miami ad school decided to give people the chance to read the first 10 pages of a book while they are in the subway through the technology called Near Field Communications (NFC). Once they finish reading the first 10 pages, they will then be informed the nearest library where they can borrow the book.

Simply… genius

Contrary to belief, majority of gamers on their mobile phones are casual gamers. They play when there is nothing else to do like when waiting in line, during traffic or bored. It’s also that opportunity that Pilwat, Tan and Rodriguez decided to utilize.

People are obviously looking for something to do when they are waiting and they turn to their cellphones for it and it’s the perfect time to “bait” them into reading a book.

Given the apparent disdain for long texts, it’s unwise to put books in a shelf and expect people to grab them and read them while in the subway.

The best option is to trick them into reading by giving them a sneak peak of a book. All book lovers know that once you get those first 10 pages in, you won’t stop. So they gave people that hook, the bait… that offer they can’t refuse.

The convenience

One of the best things about the whole campaign is design to make things convenient and easy for people.

The books are all over the subway. People can literally stand anywhere and they’d find a book near them. To request the first 10 pages, people just need to switch the bluetooth on and scan the code of the book. The first ten pages will then be delivered to their phone.

When the user decides to get the rest of the book, they will be directed to the nearest library.

Verdict

The execution is no less than genius but what really deserves a commendation is the objective of the whole thing. We need more campaigns like this. We need more efforts that go into making people read. The more literature a community becomes, the bigger the possibilities for businesses to explore.

via Adrants

Original Post by Xath Cruz
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Many marketers and advertisers dream of getting interesting clients and projects like shoes, booze, clothes and other products that seem glamorous or fun.

The fact of the matter is that it is hard to get products like that. Could you imagine getting Nike as an account? How do you make something cool even cooler?

This is the same predicament faced by Taxi, Vancouver when they needed to promote “The Secret World of Sharks and Rays” exhibit. This round of exhibit focuses on the weird, interesting and ridiculously fascinating facts about sharks. For example, did you know that when a shark swallows something it can’t digest, it can thrust its stomach out and swallow it back in? Disgusting? Weird? Fascinating? All of the above?

Challenge

Taxi, Vancouver needed to translate the weird, interesting and fascinating facts about sharks to its campaign. The campaign had to be a sample serving of what people can expect from the exhibit. Needless to say, they needed to get their weird on.

Solution

What better place to start but with Nemo, the movie that is? Taxi Vancouver attached sharks on light poles making it appear the shark is chasing the light.

Verdict

There is no doubt the stunt catches the eye and automatically brings you back to your giddy Nemo days. It’s different. Not entirely unique but different. McDonald’s already used light posts for it’s breakfast campaign but this is the first time a light post has been used to pay tribute to a movie and promote an event.

The only doubt is whether or not the whole thing is enough. It is good but I’m not sure if it is good enough to capture the right amount of weird and fascinating to represent and do justice to what the exhibit can really offer. I know it would be hard to measure up to the coolness of sharks but that’s the challenge to all marketers and advertisers. What do you think?

Credits:

The Lights with Appetites campaign was developed at Taxi, Vancouver, by executive creative director Kevin Barclay, creative director Matt Bielby, copywriter Alex Bird, art directors George Lin, Derek Anderson, producer Denise Carefoot, account director Stephen Howard, account manager Amber Foss.

Original Post by Xath Cruz
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

By now you’ve probably heard of the really creative poster ad by Spain’s ANAR Foundation (Aid to Children and Adolescents at Risk). They created an anti-abuse ad that uses lenticular printing to display two pictures that differ based on the viewer’s height.

Their goal was to create an ad to provide information to children about child abuse. The problem was that children were often accompanied by an adult, their agressor. So the group came up with this creative poster to speak to both audiences.

The lenticular printing technique combines two images and utilizes lenticular (biconvex) lenses that can display, depending on the observer’s viewing angle, a single picture. Upon viewing this ad, an average-height adult sees a general anti-child abuse notice, while those under 4.5 feet tall see a much more startling image of an abused child, as well as a specialized message and a phone number that can provide help.

Adults see, “Sometimes, child abuse is only visible to the child suffering it.” The ad is especially designed for children who may be traveling with their abuser.

Shorter people (children) see the following message on a street sign: “If somebody hurts you, phone us and we’ll help you,” along with a confidential number to call the Spanish organization, Aid to Children and Adolescents.

U.S. and Canadian citizens wishing to report child abuse can call The Childhelp National Child Abuse Hotline at 1.800.4.A.CHILD (1-800-422-4453), which is available 24 hours a day, 7 days a week.

So what made this campaign so successful?

Lesson 1: Take Target Marketing To The Extreme

The technology perfectly matched execution and the target audience. It was a wonderful campaign that spoke to each target audience in a different way.

Lesson 2: Refresh Traditional Marketing With New Executions

People are often bombarded with generic advertising, so it’s always refreshing to see a new spin. Try implementing a different technology with your current campaign such as Augmented Reality or 3D Projection Mapping!

Lesson 3: That Ah Ha! Moment

Often times the solution is right under your nose. Although this campaign isn’t terribly original, it was refreshing because it should’ve been done before. Lenticular printing is in no ways new technology. It just so happens that this was the perfect execution of that technology. Try working backwards and see if you can come up with the next big viral campaign!

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

With the increased use of Smart phones and other mobile devices, augmented realty, or AR campaigns are a unique and smart way to reach your consumers. Instead of traditional methods of advertising your product, such as TV commercials, YouTube videos, or magazine ads, consumers can actually interact with your actual brand. This technology is able to be integrated with any item, service, or brand.

What is Augmented Reality?

AR is the process of taking digital information and integrating it with a live streaming video or with the user’s actual, real time environment. This technology will take a current picture and will blend the new information into the image. The source of the augmented reality is the software that was developed. The AR that is utilized by smartphones will utilize GPS technology and allow the users location to be pinpointed in order to determine the devices orientation.

Visual Feed

There are basically three different methods of visual feed using augmented reality with your smartphone:

1. With the use of a head mounted display. This is typically attached to glasses or a helmet. There are some devices that provide a screen to cover on of your eyes, which will project the AR.
2. If you are using a portable computer, for example the iPhone.
3. Spatial display

How AR app works?

There are several different AR apps currently in existence. However, due to the new technology behind it, it is still new to many app developers. If your phone has a camera, then you can utilize this technology. However, some developers have realized the limitations with this method, and created the necessity for GPS technology to be utilized.

This will help with positional types of information that may be off just a bit. One of the most difficult tasks is being able to correctly render the various 3D images. However, this is an issue that is being worked on to correct.

How AR differs from Regular?

Augmented reality apps provide users with a 3D image of what they want to see. This can be utilized in museums to make the dinosaurs come to life, and even to experience the inside of a new car, without even being on a car lot. No more do consumers have to settle for 2D pictures of a product or image they are interested in.

This technology provides many benefits and advantages that are proving profitable for many businesses who have adopted the technology.

Due to the new nature of the technology there are many developers that are still working out the bugs with AR. However, the future looks bright and it seems that this will be the new mainstream way of looking and researching various things via your smart device or mobile device.

New innovations are discovered everyday making this technology more accessible, which is extremely beneficial for developers of apps who want to stand out to consumers and develop the edge necessary to attract new customers.

Original Post by Brian Taylor
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

With the launch of the new cool Opel ADAM, Opel has reached out to the young “hipsters” in town by placing the car in the heart of Copenhagen, near some fancy bars, so it would gain attention enough to start the hype before the car was even released.

An amazing video mapping trick combined with cool sounds made the car stand out in the street – it actually looked like something that would normally fit into a night club!

Opel ADAM has some quite fancy features and comes in many colors. Actually 60.000 exterior and 80.000 interior combinations which makes it possible to customize it your way which was why flyers was handed out to interested people passing by, so they could design their own on the Opel website.

The stunt was pulled of by Danish agency Uncle Grey.

Well done guys :)

Original Post by Thomas Vig
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

It is still fresh in my memory and here they are again with another simple but genius concept – the Land Rover Escape Key.

The Concept

The Land Rover Escape Key is quite literally an escape key. Made to look like an actual Land Rover, you can take your current escape key and place this one on it. The intention is to constantly remind those whose lives are  locked to the computer that there is a world out there they should explore and they could do it it with a Land Rover.

It’s one of those campaigns that push marketers to think how in the world did they miss that opportunity before. It was an opportunity literally staring people in the eye.

The Genius Behind the Simplicity

The ESC key has always been placed in the same place in every computer and it is a key that people use at least once everyday.

There are so many brands that could associate with it. In fact, almost every leisure-related brand could associate with the concept of escaping but no one has thought about it before.

Then, there is the overwhelmingly simple procedure on how to use. It’s easy to put and easy to take out but who wouldn’t want to use it? It’s a great “disruption” on the keyboard, a simple way to break the monotony of the pad. Not only is it shaped differently, it protrudes.

The Disadvantage

It’s  great accessory for laptops that don’t get carried around a lot but it presents a problem to laptops that are mobile. the key, as mentioned above, protrudes.

However, it’s almost insignificant. The minute someone uses it and interacts with it, the jobs is pretty much done.

The Result

One good thing about the whole campaign is the realistic expectation of the client. No advertising effort can ever fully convince anyone to purchase a car. It boils down to performance. In this case, the goal was to increase test drives and inquiries. The campaign increased both by more than 200%.

That’s success in my books.

Advertised brand: Land Rover
Advertising Agency: Y&R Mena

Original Post by Xath Cruz
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

As guerrilla marketers, it’s always about how to stand out and be unconventional. People get bored of seeing the same things over and over again. It’s no different when you’re job hunting.

Human resource professionals often see the same bland résumé come through their email. So the question is, “how can we stand out?”

Well this graphic design student certainly jumped off the page. She created this unique résumé in the form of a boardgame called “The Game of Design.” The resume comes with game dice, an instruction booklet, game markers, and cards.

Each card emphasizes a particular skill or trait the graphic designer has. It’s certainly a unique approach! What do you think? Would you hire her?

via

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

It’s completely ridiculous… and funny… and history has proven that you can never go wrong with humor.

Fevicol, a popular glue brand in India, decided to take the humor route in their latest guerrilla effort.

The Event

Mumbai has been hosting one of the biggest marathons in the country in the last several years. It is the perfect venue for any kind of marketing effort. For one, running and marathon events cut across all segments and a glue is just one of those products that cuts across all segments.

Second, the event already offers media exposure. It’s just a matter of knowing how brands can pull the cameras to their product.

Lastly, it draws thousands of locals in the area which offers the opportunity for a more intimate interaction with the brand.

The Activity and Result

Fevicol dispatched their own runners alright but true to the spirit of the brand, their runners were glued to the ground. The result was a hilarious scene of several runners doing slow stationary jogging. They didn’t lack in the enthusiasm side. The runners were in it to win it. Some where intense and others were painfully enjoying themselves. Regardless of the emotion, they showed it in their faces and body language.

It was absolutely funny and quite impossible to ignore as proven by the 2800 percent return of their media investments. They made their way to newspapers, websites and people’s social networking site. However, the most valuable result is the direct interaction with other people. Not only were actual runners joining them, the Fevicol Running team were celebrities for that day. People were “running” with them, taking their photo and even shouting the brand’s tagline for them.

The Lessons

Humor has proven to be the superhero of this guerrilla effort. Come to think of it, the whole glued to the ground concept was a direct contrast of the marathon but the funny scene made people forget what the event was supposed to stand for and just focused on this few funny and good men running in place.

Next, never do anything halfway. Fevicol went all out by getting good actors that intensely ran in place which added another layer of humor in the whole stunt.

Finally, it doesn’t take millions to launch an effective guerrilla campaign.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Directors: Amitabh Agnihotri, Sameer Sojwal
Copywriter: Gururaj Rao
Account Management Team: Vivek Verma, Preetish Gupta, Ramanathan Sridhar
Published: January 2013

Original Post by Xath Cruz
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.