Agency News

Experiential Marketing & Staffing Company the Hype Agency Hires Veteran Jon Genese as SVP

Experiential Marketing & Staffing Company the Hype Agency Hires Veteran Jon Genese as SVP

Boston, MA/ Los Angeles, CA (February 12, 2014) — The Hype Agency, the nationwide marketing and staffing company, announced today they have hired veteran marketer Jon Genese as Senior Vice President, General Manager of the company. This role was created in response to an increasing number of clients, and to solidify Hype’s position as the marketplace leader for not only experiential ev... »

Top 5 Guerrilla Marketing Agencies to Follow in 2014

Top 5 Guerrilla Marketing Agencies to Follow in 2014

It’s a fresh new year and guerrilla marketing agencies around the world are making their mark. 2013 was an amazing year with many memorable marketing campaigns. A couple really stood out and went viral. We found some of those agencies and decided to create this list! Be sure to check out our new Guerrilla Marketing Agency Directory. It’s the first of its kind and we’re excited to... »

Interview With Sam Ewen, Founder of Interference Inc.

Interview With Sam Ewen, Founder of Interference Inc.

Interference Inc. is a guerrilla marketing company based in New York City that specializes in unconventional marketing strategies. Founded in 2001 by Sam Ewen, Interference Inc. has worked with several big clients including General Electric, Citigroup, HBO and Cartoon Network. His agency is responsible for some of the most creative unconventional marketing campaigns. For example, they had a 30-foo... »

Interview With Nicolas Bouvet, Founder of Une Agence Américaine

Interview With Nicolas Bouvet, Founder of Une Agence Américaine

Une Agence Américaine is a communications agency based in Paris, France that specializes in RFID marketing, public events, street marketing and road shows. The agency is relatively new being a little over 2 years old, but they have big ideas. A pioneer in the deployment of RFID, a Une Agence Américaine thrives on new technology to amplify buzz. Founded by Nicolas Bouvet, Une Agence Américaine has ... »

Agency News: Interview with Ray Wali, President of Mango Moose Media

Agency News: Interview with Ray Wali, President of Mango Moose Media

Mango Moose Media is a guerrilla advertising agency that has served Canadian businesses since 2001. They have succeeded in executing campaigns for clients such as Nike, Levi’s, Warner Brothers, Proctor & Gamble, and Alexander Keith’s. You can learn more about the company and its services via their website at www.mangomoose.ca. Now meet Ray Wali. Ray is your quintessential entrepreneur, who lau... »

Agency News: Interview with Calum McGuigan, Founder of Fervent Events

Agency News: Interview with Calum McGuigan, Founder of Fervent Events

Fervent Events is a Toronto-based marketing company launched in 2009 by Calum McGuigan. The company is focused on guerrilla marketing and brand ambassador staffing for corporate and not-for-profit clients. In addition, Fervent Events also offers corporate and social events management. The company aims to offer its clients creative, engaging and affordable guerrilla marketing and event planning. Fe... »

Agency News: Interview with Adam Salacuse, Founder of ALT TERRAIN

Agency News: Interview with Adam Salacuse, Founder of ALT TERRAIN

Adam Salacuse’s company ALT TERRAIN serves advertising, public relations, media planning and event marketing agencies as the industry’s premier resource for Alternative Outdoor Advertising, Street Media Campaigns, and Influencer Marketing. ALT TERRAIN is dedicated to creating nontraditional media that truly connects with people and makes an impact on their lives. Through ALT TERRAIN, he has ... »