Guild Acquires Guerrilla Agencies Interference Inc. and The Supertouch Group

Brooklyn, May 13, 2014 – Guild, an 8 year-old collective focusing on the design and build of creative environments for brands, retail and artistic experiences has added two new services to their offering through the strategic acquisition of Interference Inc. and The Supertouch Group.

Both of the acquired companies were founded by marketing agency veteran Sam Travis Ewen and have helped pioneer the fast growing disciplines of Guerrilla and Experiential Marketing and large-scale Interactive Technology. Interference Inc.’s clients include Showtime, GE and Estee Lauder among others and The Supertouch Group works with brands such as AT&T, Starwood Hotels and Pfizer Pharmaceuticals.

“We believe with the addition of Interference, Supertouch and Sam Ewen to our growing family, we have created the perfect mix of disciplines.” said Jeffrey Hatfield, co-founder of Guild, “And now we can enable our clients to connect with their customers using an even more robust set of storytelling tools.” Peter Brown, who founded Guild with Mr. Hatfield in 2007 added, “This is a game changer for all us, not only does it increase our creative ability, it also broadly increases our efficiencies with the 13 years of experience that Sam’s group brings to the table.”

Sam Ewen will take on a new role of leading creative and technology services for the growing company. “It felt like a perfect fit,” Mr. Ewen said, “We have taken an extremely successful group of thinkers, designers and makers and added the ability to have their unique creations come to life with the addition of live activation and engagement technologies. I believe there will be few companies that can compete with us on idea and execution.”

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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