Guerrilla Marketing

Volkswagen Surprises Moviegoers With Shocking Cinema Stunt

Volkswagen Surprises Moviegoers With Shocking Cinema Stunt

When it comes to something as important and powerful as road safety, it can be hard to get your point across with traditional advertising that, despite many tragic and funny ideas, is often ignored. Why? The biggest problem seems to be that although people are watching the ads, the content just isn’t getting through to them on the level it needs to so they change their behavior. This is wher... »

Molson Gets Strangers To Sing “O Canada” For A Free Beer

Molson Gets Strangers To Sing “O Canada” For A Free Beer

The first thing that we feel we absolutely have to say about this campaign, is that it is yet another in a line of awesome Molson Canadian campaigns that have hit the web in the last year or so. These guys have got their marketing strategy sleek and perfect, to the point that they’re spreading a brand that screams local engagement all over the world. In their latest campaign they’re ba... »

Marketing 101: Learn How Your Charity Can Reach Benefactors Online

Marketing 101: Learn How Your Charity Can Reach Benefactors Online

Whether you’re the proud founder of an animal charity or the leader of a foundation with an environmental focus, you need plenty of promotion to get your nonprofit off the ground. Using social media and online marketing is a great way to connect with potential partners. Online charity funding has dramatically increased. In 2011 alone, 140 of the largest charities received $1.2 billion in onl... »

ASICS Creates Volleyball Machine That Serves Like Kerri Walsh Jennings

ASICS Creates Volleyball Machine That Serves Like Kerri Walsh Jennings

We’ve been very impressed with some of the interactive and engaging campaigns that ASICS have run in the past. One of our favorites, and definitely the first one that we thought of when we saw their new campaign The Kerri Cannon was the ASCIS Treadmill Challenge that we featured in December. The purpose of that campaign was to show people just how incredible marathoners are, at the same time... »

Unsuspecting Shoppers Experience The Most Wild Taste Test

Unsuspecting Shoppers Experience The Most Wild Taste Test

This is one of those instances where we wish we were multi-lingual and could tell exactly what was going on in this campaign from Chungjungone called Tasting. That being said, we cannot believe just how incredible and clever, not to mention swift, this entire campaign is. Embodying guerrilla marketing in some of the best ways we’ve seen, the Chungjungone: Tasting campaign is so many things y... »

Nutrella Creates The Most Flattering ‘Magic Mirror’ Of All-Time

Nutrella Creates The Most Flattering ‘Magic Mirror’ Of All-Time

Everyone knows that people, as a species, love to have a good look at themselves in the mirror. It’s one of those things that is just inherently human. From the time that we’re small, mirrors are a constant source of entertainment, and later they fulfil a reassurance role. We check them to make sure we’re looking ok, and often find that mirrors help us to criticize our own failur... »

7 Awesome Mac Applications for Internet Marketing

7 Awesome Mac Applications for Internet Marketing

In this day and age, many businesses all over the world promote their products and services through online marketing. As a result, business owners and marketers have been forced to get very innovative to stay ahead of the competition. If you are a Mac user, there are several Mac apps out there that can make your online marketing efforts more efficient and enjoyable. These apps can be downloaded fr... »

The Most Compelling Video To Use Sunscreen You’ll Ever See

The Most Compelling Video To Use Sunscreen You’ll Ever See

We’re all born with beautiful skin, but over time, the elements get the better of us. Moms weren’t kidding when they always told us to wear sunscreen. Unprotected sun exposure leads to increased blemishes, leathery and wrinkled skin and increases your chances of skin cancer. Even with all these negative effects, people still don’t take the precautions to protect themselves. That&... »

Ray-Ban Outfits Tram With Tinted Polarized Lenses #NoFilterJustRayBan

Ray-Ban Outfits Tram With Tinted Polarized Lenses #NoFilterJustRayBan

Sometimes the smartest examples we see of guerrilla marketing is a brand that takes something small and advertises it in a big way. Sometimes, this is as big as a Times Square billboard with an unusual twist, but when it comes to guerrilla marketing it’s often something smaller, more unexpected, and totally suited to the brand. That’s how we feel about this recent guerrilla marketing c... »

The Salvation Army’s Leave Your Blanket Behind Cover Drive

The Salvation Army’s Leave Your Blanket Behind Cover Drive

Generosity can be a hard thing to foster in the general public. That isn’t to say that people aren’t generous, but capturing that generosity and directing it towards the specific need can be a serious challenge, and one that charity marketers battle on a daily basis in their engagement strategies. The problem is bringing people from the moment where a charitable concept appeals to them... »

Page 1 of 61123»