Guerrilla Marketing

Pornhub’s Controversial New York’s Times Square Billboard Taken Down

Pornhub’s Controversial New York’s Times Square Billboard Taken Down

There is truly nothing like New York’s Time Square and how it has been one of the most popular places to place up billboards and advertising. One advertisement recently popped up for a brief while before it was taken down for unknown reasons. Adult website Pornhub recently had a contest to find a creative person to come up with a non-pornographic advertisement and contest winner Nuri Galvar,... »

How to Successfully Execute Content Marketing in a Start-up

How to Successfully Execute Content Marketing in a Start-up

When starting with a start-up of your own, and this happens to all of us, nobody knows about your project except for your relatives and friends. And as the famous North American entrepreneur Jimmy Wales, creator of Wikipedia says: “Creating a great product is not enough.” There are definitely several marketing options to make ourselves known and generate the first clients. However, there’s nothing... »

Strauss Ice Cream Hides Delicious Hidden Treasure On Tel-Aviv Beach

Strauss Ice Cream Hides Delicious Hidden Treasure On Tel-Aviv Beach

When guerrilla marketing targets children and families, we’re always interested to see the results. This is partially because kids, unlike their cynical and aged counterparts, are ready to accept a situation and embrace the joy and magic of it. Adults always want to question it, to ask what is behind the curtain and to figure out the details. But children and just happy to be there in a new ... »

North Face Store Floor Disappears, Forcing Shocked Shoppers to Scale the Wall

North Face Store Floor Disappears, Forcing Shocked Shoppers to Scale the Wall

North Face, an outdoor clothing company, is arguable one of the most well known brands when it comes to outdoor apparel. This North Face shop in South Korea decided to play a little game with their shoppers. North Face partnered with South Korean creative agency Innored to created a unique pop-up store that gave shoppers quite the surprise. Customers would walk in expecting nothing out of the ordi... »

Nescafé Locks A Thousand Red Mugs All Around Croatia

Nescafé Locks A Thousand Red Mugs All Around Croatia

Bringing social media campaigns into the real world isn’t really that difficult, but doing it in a way that is innovative, new, and likely to attract attention can be. A range of businesses have been exploring real world social media options in their recent campaigns, with most settling for interaction via hashtags and QR codes. This recent Nescafe campaign is a little different than that, a... »

40 Cool and Creative Ads That Are Larger Than Life

40 Cool and Creative Ads That Are Larger Than Life

Sometimes the most shocking campaign that sticks out in our mind is the one that is the biggest. Going big is a great way to get your brand noticed in a large and crowded area. The object itself doesn’t even need to be that complex. One great example of this is the large telephone poster from TELE2. If you’re looking to spice up your marketing efforts, try playing with size. By making ... »

Smart Car Creates a Highly Amusing Dancing Traffic Light That Will Get Your Hips Moving

Smart Car Creates a Highly Amusing Dancing Traffic Light That Will Get Your Hips Moving

If you’re a business selling smart cars and smart transport, your marketing had better be just as smart as your products, otherwise disappointment is the meal of the day. Luckily, Smart is that business. Producer of smart, urban transport, in the form of cars and electric bicycles, they wowed us with their football vending machine, and had us laughing at their big city car parody, and now th... »

NYC Coffee Shop Recreates ‘Friends’ Central Perk Coffee Shop

NYC Coffee Shop Recreates ‘Friends’ Central Perk Coffee Shop

Need a coffee fix and are in the Soho area? Eight O’Clock Coffee has you covered with their pop-up cafe at 199 Lafayette St. in New York City. The show Friends is celebrating its 20th Anniversary this year. As a tribute the packaged coffee company Eight O’Clock Coffee has teamed up with Friends to create an exact replica of the Central Perk set. The cafe will be open September 17th to October 18th... »

Massive Milk Crate Cow Bar Pops Up In Sydney

Massive Milk Crate Cow Bar Pops Up In Sydney

Devondale, Australia’s number one dairy company, wanted to increase their brand’s exposure in a recent campaign where they created a large cow out of milk crates and gave out free samples of their milk. Devondale partnered with experiential marketing agency Maverick Marketing and Communications who engaged  Big Kahuna Imagineering to create “Matilda”, a large blue and white... »

Nike’s Secret Vending Machine Dispenses Free Gear For FuelBand Points

Nike’s Secret Vending Machine Dispenses Free Gear For FuelBand Points

When the Nike+ FuelBand SE first hit the market, it attracted a lot of attention, and it was no surprise. The innovative new fitness technology took exercise and keeping active to an entirely new level, and people were definitely interested. The band’s technology tracks every movement that users make throughout the day with NikeFuel, which is designed to measure the whole-body movement of a ... »

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