Guerrilla Marketing

Marketing Tips to Make your Next Event A Success

Marketing Tips to Make your Next Event A Success

Creating emotional connections is one of the hardest things to achieve in marketing, that is why conducting thorough research about your target consumer’s day to day journey, can be very helpful with finding the points that will spark lasting brand experiences. Live events can be a great way to achieve real connections. So your event is scheduled, and it’s time to start thinking about ways to mark... »

Subaru Surprises Non-Subaru Owners With Free Snow Shovels

Subaru Surprises Non-Subaru Owners With Free Snow Shovels

Winter in Canada sometimes leaves resident’s cars buried in snow; however, for 500 lucky residents, Subaru surprised them with a little special gift  this past year. Knowing that the snow in Montreal would prevent some car owners from driving, the Subaru team ended up sticking snow shovels next to 500 cars between Mont-Royal street and Gilford street. The shovels had a small Subaru logo on i... »

A Quick Guide to Retaining Customers for Life after the End of Any Promo

A Quick Guide to Retaining Customers for Life after the End of Any Promo

If you have ever ran any sort of promotion for your business, assuming that it was a successful promotion, you will probably have noticed a very definite spike in subscribers, sales or traffic during the special offer or event. However, all to often this is a short lived increase which trails off after the promotion. So how can you retain these new customers once the promo draws to its conclusion?... »

Sky Atlantic Promotes New Tv Show Fortitude by Releasing a Polar Bear in London

Sky Atlantic Promotes New Tv Show Fortitude by Releasing a Polar Bear in London

The campaign shows that Sky Atlantic was advertising its new TV show set in the Arctic, in the fictional town of Fortitude which has a bigger population of polar bears than people. Many TV shows aim to be as realistic as possible, or allow the viewer to enter the reality of its inhabitants and characters. Exposing people to a polar bear which a character would easily encounter is a fantastic and u... »

Diamonds in the Rough: Understanding the Difference between Good Content and Great Content

Diamonds in the Rough: Understanding the Difference between Good Content and Great Content

We live in an age of content overload. Go online and it doesn’t take long before you’re bombarded by content, whether it be text, images, video or a combination of the three. As a result we have developed filters to sift through all that uninteresting noise and lock onto those sparkly little diamonds in the rough that we might well find entertaining. What exactly differentiates a diamond from say…... »

Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth

Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth

What’s one way to get warm during the winter? By participating in this fun social heat lamp! The Russian Olympic Committee partnered with MOST Creative Club and placed 10 of these unique heating lamps throughout Russia and challenged people to walk up and be active. When a person decided to take the challenge, they are directed to do various activities such as jogging in place. Once complete... »

Guerrilla Job Hunting: How One Man Got a Job at Jung Von Matt

Guerrilla Job Hunting: How One Man Got a Job at Jung Von Matt

Sometimes it can seem very difficult to land a job, especially if it’a at an advertising agency where the competition is tough. Often times resumes just sit at the desk unread and endless emails only seem to make it to the HR department. How can one break outside the mold and be noticed? Enter guerrilla job hunting. Andrew Tyukavkin is a seemingly typical copywriter that made a bold move to ... »

Carlsberg #barbandits Interactive Bar Tap Allows Patrons to Try Their Luck and Win Free Beer

Carlsberg #barbandits Interactive Bar Tap Allows Patrons to Try Their Luck and Win Free Beer

The campaign by the Danish Agency Konstellation for beer giant Carlsberg talks about Carlsberg’s interactive tap, which activates a slot spin with photos once someone purchases a beer. The point is that once a beer is bought you are allowed to participate by sending your photo in through Instagram with their hashtag. It gives you the chance to win a free beer with each spin. When it comes to socia... »

21 Kick Ass Offline Marketing Ideas

21 Kick Ass Offline Marketing Ideas

Don’t miss the 21 offline marketing ideas listed below. It’s easy to believe innovation and results can only be driven digitally, but some of the best advertising and marketing takes place away in the physical world. The best marketing strategy will combine offline marketing with various digital elements to make sure you’re covering all the touch points for your brand. Offline ma... »

TAM Recruits Family Members to Deliver Flight Safety Instructions

TAM Recruits Family Members to Deliver Flight Safety Instructions

TAM Airlines partnered with Wunderman Brazil to give flight passengers a trip they would never forget. On December 31, 2014, TAM Airlines replaced the typical airplane safety video crew with that of some of the passenger’s relatives and loved ones. The slight change to the safety video added a very personal touch and spread the spirit of the holidays on this special day. Once the passengers ... »

Page 1 of 68123»