Guerrilla Marketing

Prudential Creates World Record Breaking Domino Topple

Prudential Creates World Record Breaking Domino Topple

Taking something that people struggle to understand and communicating it in a way that is powerful and visual should be the aim of every advertising campaign. Having an audience radically rethink their ideas on a concept, with the brand being at the centre of their epiphany, makes a strong statement about that company’s dedication to their consumers at all levels. This is especially true whe... »

Festival de Magie de Québec’s Hat Trick Billboard

Festival de Magie de Québec’s Hat Trick Billboard

Festival de Magie de Québec is a wonderful festival for all people who love magic; however, getting people to learn about this festival required more than magic. They ended up working with creative agency Lg2 to create a billboard advertisement that would stop people in their tracks. What they came up with was nothing short of amazing. They created a very simple billboard that just said the name o... »

Agency Crowdsources The Selfie To Stop People From Speeding

Agency Crowdsources The Selfie To Stop People From Speeding

 Perhaps one of the biggest failures that we have as a species is that we often can’t see the potential negative results of something until they’re right in front of us. Although we have the power to make assumptions about the scenario in big cases, for little things like going over the speed limit, our actions are often subconscious and driven by outside factors. To combat speeding in... »

Itaka Foundation Places Missing Persons Information On Back Of Airport Welcome Card

Itaka Foundation Places Missing Persons Information On Back Of Airport Welcome Card

We have said it before and we’ll say it again: getting people to listen to your message in the world of advertising is hard. Getting people to listen when you’re a charity with a limited budget can be even harder. Guerrilla marketing has found a solid niche in charity marketing, as a way for charities to make a potential big impact, with a minimal amount of cost and man hours. The Itak... »

Telecom Company Prevents #Bendgate By Supersizing Your Pocket

Telecom Company Prevents #Bendgate By Supersizing Your Pocket

By now you’ve probably heard some of the reports about some iPhone 6+ users having issues with their phones bending when placed in their pant pocket. With all the hype about the iPhone 6 and the #Bendgate trend, Dutch Telecom provider KPN felt it would be a good opportunity to reach new customers with a funny campaign. Introducing the Pocket Plus. KPN decided to create a popup tailor while f... »

KLM Canada Creates Unique Billboard That Simulates Flight Takeoff

KLM Canada Creates Unique Billboard That Simulates Flight Takeoff

KLM wanted to share the love of flying with people all over Canada. That’s why they created a very unique billboard that allows users to actually interact with it. The billboard was actually very simple in design as it just had a picture of a KLM airplane; however, the way it was designed was very unique. Agency Bleublancrouge placed a canister on the billboard that was controlled from a lev... »

Pop-up Store That Makes You Pay In Calories

Pop-up Store That Makes You Pay In Calories

People in Chile are becoming more and more health conscious. More people are taking to the streets to get in their daily exercise and Colun, a Chilean dairy company, wanted to encourage this great behavior while also promoting their brand. To do this, they created a unique pop-up store experience. The Colun pop-up store contained athletic wear in all colors and sizes. Once a person found an articl... »

Le Festival de Magie de Québec Creates The Most Magical Billboard You’ll Ever See

Le Festival de Magie de Québec Creates The Most Magical Billboard You’ll Ever See

Hogwarts might have competition as the Festival of Magic in Québec is rocking it in terms of advertising their company. To bring awareness to this amazing festival for magic, they created a very unique billboard stunt. They created what appeared to be a standard billboard; however, it was powered by a unique mechanical device that controlled a broom. They then staged a worker to act like he is put... »

Turn For Live Effect Musical Flashmob by Publicis

Turn For Live Effect Musical Flashmob by Publicis

There seems to be a marketing tactic we’re seeing a lot of recently. I’d like to call it the  “do this for that” effect. The campaign that comes to mind that did this very well was the “Push to add drama” campaign by TNT Benelux by Duval Guillaume Modem. It’s where a button or switch of some sort is placed in a unique location in which it’s mystery i... »

Polish Red Cross Encourages Donations With Unique Restaurant Placemats

Polish Red Cross Encourages Donations With Unique Restaurant Placemats

We love it when charities get their heads around guerrilla advertising to produce a campaign that is both successful towards campaign goals, as well as innovative from a marketing standpoint. The way that we look at it, campaigns that advertise charity have one of the hardest jobs: to get people to give something and get nothing in return. But, this latest campaign from the Polish Red Cross called... »

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