Guerrilla Marketing

L’Oréal Shows Power of Waterproof Mascara In Movie Theatre

L’Oréal Shows Power of Waterproof Mascara In Movie Theatre

What’s the best way to test the resistance of your new waterproof mascara as a product? L’Oréal Paris thought of turning their target audience slightly emotional to test the results! L’Oréal along with McCann México has decided to try their new waterproof mascara to 100 women, in order to see in action whether their new product is really effective when it comes to water resistance. Thu... »

Nescafe Uses Coffee to Create Instant Connections

Nescafe Uses Coffee to Create Instant Connections

Coffee seems to bring people together and that’s how Nescafe thought to turn this idea into a whole new campaign! “Instant Connections” was created by Nescafe along with OglivyOne in Frankfurt, in a way to combine coffee with personal connections, even while passing by a road. It was another typical morning in Berlin, with hundreds of commuters waiting for the traffic light to turn green to cross ... »

Coca-cola Creates First Ever “Drinkable” Advertising Campaign

Coca-cola Creates First Ever “Drinkable” Advertising Campaign

Coca Cola is taking advertising to the next level, promoting Coke Zero in a sense that you wouldn’t expect! It’s not the sight, nor the sound, but the taste that is promoted on its latest campaign, creating a “drinkable billboard”! Coca Cola along with Ogilvy & Mather created an entire campaign that you can literally drink, whether it’s on billboard, on tv, printed, or even on radio! In order ... »

Café Pelé Makes People Yawn With The Contagious Billboard

Café Pelé Makes People Yawn With The Contagious Billboard

Café Pelé set up a digital display equipped with a motion sensor at São Paulo’s busy Fradique Coutinho station at morning hours. When passersby were close to the display, the face of the display automatically started yawning. Lots of the passersby began yawning from themselves after seeing on the display panel. It was the moment of fun to watch the people who were trying to control yawn, but... »

Sponsorship, Paid Social, and Advertising: The Pros and Cons

Sponsorship, Paid Social, and Advertising: The Pros and Cons

Within enough time of operating a website or regularly blogging you will see the fruits of your labor as traffic and your audience following begins to grow. Once you have the attention of your niche, you may also want to begin capitalizing on the popularity. Advertising products & services on your domain has always been on clear way to earn additional income. Paid social updates and sponsorshi... »

L’Oreal Gives Moviegoers the Waterproof Experience

L’Oreal Gives Moviegoers the Waterproof Experience

L´Oréal wanted to show women the power of their product by treating them to a free makeover and a movie. McCann Mexico invited 100 women to see a movie with the condition that they were willing to participate in a makeover using L´Oréal products and be photographed before and after the film. The movie the women watched was an absolute tear jerker. The 3+ hour movie was meant to tug at the heart st... »

Pic Aid by Flickr Turns Your Photos into Donations

Pic Aid by Flickr Turns Your Photos into Donations

As we keep taking new photos every day, we can’t help but wonder what to do with them. What if your pictures were donated for a good cause, helping charities all over the world? It is estimated that we share 1.8 billion pictures over the Internet every single day, which creates an endless resource of photography for every theme. The mobile domination allows us to express ourselves through images, ... »

Guerilla Marketing = Fresh Air

Guerilla Marketing = Fresh Air

Marketing is a never-ending challenge for creative teams. Bombarded with reminders about optimization, delineation and customization, it’s hard for a creative mind to roam freely. Enter guerilla marketing. This technique encourages your marketing team to do the unexpected just to shake things up a bit. As The American Genius observes, guerilla marketing is a fresh air approach. Create a Visu... »

KFC Creates a Music Video in a Lunch Hour

KFC Creates a Music Video in a Lunch Hour

How do you spend your lunch hour? If you think that there’s not much you can do during your lunch break, then wait until you watch KFC’s new campaign! The popular food-chain is determined to turn lunch hour into a challenge, reminding you that every single second is precious. And there’s no better way than collaborating with BH London and the three rappers Chip, Kano and Wretch 32, in order to pro... »

Coca-Cola Wish Booth #WishUponACoke

Coca-Cola Wish Booth #WishUponACoke

Millions of us spend holidays every year in Dubai. It boasts a host of stylish & luxury apartments that has celebrity flocking. But behind this glitz and glamor there is also a dark site of Dubai. Businesses eager employees especially from South Asia come to Dubai. They worked hard for earning money so that they can send their earning to the home. It is the murky truth that many of them are li... »

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