Guerrilla Marketing

Running Your Own Conference: Tips to Ensure Its Success

Running Your Own Conference: Tips to Ensure Its Success

One of the best ways to establish your company as a front runner in your niche or industry is to host a conference or convention. People love events like these because they offer fantastic opportunities for networking and face time with industry leaders that would have been difficult or maybe even impossible to get outside of the communal environment these events provide. Of course, knowing that t... »

7 Best Grassroots Marketing Campaigns from SXSW 2015

7 Best Grassroots Marketing Campaigns from SXSW 2015

South by Southwest (SXSW) is festival that takes place in Austin, Texas and is full of influential speakers, brands and companies sharing their latest. This year was the 22nd annual SXSW Festival and there were several amazing marketing campaigns that truly caught the attention of attendees. In order to stand out and become the talk of the town, companies had to pull out their wildest ideas to gen... »

Azul Airlines Gives Children A Holiday Miracle

Azul Airlines Gives Children A Holiday Miracle

What we see in the video is an advertisement for Azul airlines in Brazil, a rather popular carrier, and their combined work with Coca-Cola, by the agency Geometry Global. The two companies chose a rather long flight from Salvador to Campinas and showed passengers a video of children from an orphanage talking about which gifts they wanted for Christmas this year. Since the funding for orphanages is... »

How Can You Make An Asian Restaurant Feel More Authentic?

How Can You Make An Asian Restaurant Feel More Authentic?

Would you eat a meal called “Lamb smoking in bed” or “ardent nut explodes the cucumber”? A local asian cuisine restaurant in Russia is looking to stand out by trying to be more authentic. How does one do that? They decided to take take a lesson from how they translate menus in Asia. They end up consciously providing bad translations for the menu items to provide a very hila... »

Aegean Airlines Gives Passengers an Second New Year’s Eve Celebration in the Air

Aegean Airlines Gives Passengers an Second New Year’s Eve Celebration in the Air

The ad by OgilvyOne for Aegean Airlines the unique fact that since time is a concept we created to make everything much simpler and which we stick to rather traditionally, the airline makes a note that when you’re flying and since you’re skipping time zones, technically you get to live the same hour twice or even more if you try hard enough. So the question is, why not celebrate the new year twice... »

Evertek Promotes Extremely Thin Smartphone With Transparent Magazine Ad

Evertek Promotes Extremely Thin Smartphone With Transparent Magazine Ad

Evertek is a small local mobile brand that is trying to standout among giants like Apple and Samsung, so they worked with the creative folks over at Ogilvy&Mather Tunisia to help them stand out with a very unique magazine ad placement. SEE ALSO: Microsoft Freezing Windows 7 Phone Guerrilla Marketing What they came up with was a unique transparent print ad showing the profile view of the their ... »

Trend Hunter Better & Faster Book Review

Trend Hunter Better & Faster Book Review

We live in an exciting time where startups are constantly pushing the limits and driving innovation and where great ideas are becoming products and services that we’ve come to know and love. In this world of innovators, it can be difficult to break through and make your idea the next big million dollar concept. Jeremy Gutsche, CEO of Trend Hunter, recently came out with an exciting book to h... »

Orphaned Cats Find New Homes Using Tinder Dating App

Orphaned Cats Find New Homes Using Tinder Dating App

Tinder is an online dating app that has been sweeping the world…or should I say swiping the world? The app matches potential partners based mostly on their appearances. Vancouver Orphan Kitten Rescue Association (VOKRA) wanted to try their paws at a fun campaign to match some of their orphaned furry friends with potential new owners. How? By creating a profile for some of their cats that had... »

Increase Response Rates Over 30% With Personalised Direct Mail Campaign

Increase Response Rates Over 30% With Personalised Direct Mail Campaign

With more and more money being thrown at digital marketing every year, now is a great time to look at ways to maximize the impact of your print campaigns and restore balance to your marketing efforts. Why? Events like Valentines Day in February, Mothers’ Day, taking place in the UK in March and in the US in May, along with Easter in April, mean that Q1 and Q2 of 2015 are practically crying o... »

[Infographic] Harnassing the Power of On-hold Marketing

[Infographic] Harnassing the Power of On-hold Marketing

Nearly all businesses these days have some form of on-hold marketing. Generally though, it is not very well thought out and is used purely to fill the waiting time between when a customer calls and when the customer finally gets through to speak to you. Your business may be missing a big opportunity to utilize this important window of opportunity to more effectively to promote products & servi... »

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