Guerrilla Marketing

Air France Launches The Upgrade Challenge Social Game

Air France Launches The Upgrade Challenge Social Game

Every passenger hopes for the opportunity to get a free upgrade to the business class when flying. To help raise awareness of the launch of Air France’s new business class cabins in Asia, Fred & Farid Shanghai created a social game in which travelers could compete for a chance to win a free upgrade to business class just prior to boarding. The agency started transforming the boarding gat... »

A Fashion Show That Promotes What Never Should Happen

A Fashion Show That Promotes What Never Should Happen

“It Cannot Be Fashionable” As part of the International Campaign of 16 days of Activism against Gender based violence, N’weti and DDB Mozambique partnered up to create a different fashion show during this year’s Mozambique Fashion Week. This show closed the campaign that happens every year from the 25th of November to the 10th of December, International Human Rights Day. In a wor... »

Coca-Cola Machine Connects Countries & Shares A White Christmas

Coca-Cola Machine Connects Countries & Shares A White Christmas

Coca-Cola is a brand that truly understands happiness. This past year they decided to connect snowy Finland with tropical Singapore with a unique communication device. The digital poster allowed people from these two very different countries to connect. The poster also had a bin where the people in Finland could shovel in snow in which it would appear on the other end. SEE ALSO: Coca-Cola Billboar... »

Adorable Puppy GPS Leads Individuals to Hush Puppy Store to Redeem Coupons

Adorable Puppy GPS Leads Individuals to Hush Puppy Store to Redeem Coupons

Street teams from around the world could learn a lot from this 4-legged people magnet. Hush Puppies decided to do away with the typical street team activation strategy and go with a “hush” puppy. That’s right! They leashed up a dog to a sign that mentioned a doggie GPS system with a mysterious message that told the person not to miss this surprise. If a person was intrigued enoug... »

15 Psychologically Based Facts on How and Why Guerrilla Marketing Works

15 Psychologically Based Facts on How and Why Guerrilla Marketing Works

People are so used to having messages, information, and products thrown at them every day that it’s easy to become numb to it all. Guerrilla marketing, however, wakes up your customers from drowning in traditional, mundane marketing tactics and uses fresh, novel ways which actually make a lasting impression. But there’s more to guerrilla marketing than trendy murals on city walls and slapping bran... »

Amnesty International Creates Fading Portraits with Water

Amnesty International Creates Fading Portraits with Water

In marketing, it is essential to raise awareness, particularly when the issue is sensitive and demands attention and action rather than just attraction to a product. That is when marketing becomes a tool for an actual social issue. But in many many cases, the people behind the campaign need to understand that in our society and world where many problems go without any initiative against them, it i... »

Quebec City Magic Festival Creates Stunning Invisible Posters

Quebec City Magic Festival Creates Stunning Invisible Posters

The agency lg2 teamed up with the Quebéc City Magic Festival to create a rather crafty way of promoting the event. A fair amount of posters were placed around cities, featuring only a white background, a black top hat and a small text below it asking the passerby to take a photo of the poster with flash, revealing a secret message – and of course, the secret message is the festival itself. A... »

What Would You Do If a Coffin Crossed the Road?

What Would You Do If a Coffin Crossed the Road?

Every year, dozens of pedestrians are killed crossing the street. The Société de l’assurance automobile du Québec (The Society of Automobile Insurance of Quebec), an insurance company located in Quebec, wanted to share this fact with the rest of the world in hopes to make the streets a little safer. They reached out to lg2 to create a stunt that would leave motorists stopped in their tracks.... »

LOT Polish Airlines Puts the World under Mistletoe

LOT Polish Airlines Puts the World under Mistletoe

This past Christmas LOT POLISH AIRLINES partnered with DDB Warsaw to put the whole World under mistletoe. The custom of kissing under mistletoe is quite well known throughout the world; however, it’s quite new in Poland. LOT Polish Airlines wanted to share the love and bring people together. SEE ALSO: Coca-cola Takes over Airlines in Latest Guerrilla Campaign They outfitted a couple of their... »

Westjet Christmas Surprise Is the Most Delightful Thing This Year

Westjet Christmas Surprise Is the Most Delightful Thing This Year

WestJet shows us that it truly is better to give than to receive. In their most recent holiday miracle, they surprised the small community of Nuevo Renacer near Puerto Plata in the Dominican Republic with a sled that housed a virtual Santa. The sled contained a small digital screen where the WestJet Santa would greet them and ask what they wanted for Christmas. Afterwards, they were then invited t... »

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