Guerrilla Marketing

Creatively Shedding Light on the Issue of Domestic Violence

Creatively Shedding Light on the Issue of Domestic Violence

Much too often within the advertising industry or rather within the communications arena altogether, we neglect to focus on the desires and needs for the consumers. It is common for us to see professionals get so seduced with the allure of winning clients and beating out the competition that they forget they need to take heed of the other consumer cues that reflect their true nature. As advertiser... »

Homeless Fonts Inspire Designers And Helps Get People Off The Street

Homeless Fonts Inspire Designers And Helps Get People Off The Street

Wow, what can be said about this incredible new campaign from Homeless Fonts except that their idea is commendable and their execution of that idea is superb. With such an impressive campaign, paired with such an important mission, it is one of those instances where a person can look at advertising as really doing something good in the world. Check it out below. The Campaign Homeless people in Spa... »

This Is The Most Shocking Taxi Ride Ever

This Is The Most Shocking Taxi Ride Ever

There are so many great advertising campaigns out there that are targeting the big issues of humans rights, and more specifically women’s rights, that is can be hard be have your message heard above the noise. That’s why it sometimes pays to bring your campaign into the real world, as guerrilla marketing does, and show how the problem is actually happening, even if that is a shock to p... »

Captivate Your Audience With a Guerrilla Marketing Blitz

Captivate Your Audience With a Guerrilla Marketing Blitz

Like guerrilla soldiers forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to gain a foothold in the digital marketplace. While traditional billboards and magazine ads might prove to be a few-million-dollar drop in the bucket for some companies, smaller businesses can reach huge audiences with a refined approach to basic in... »

I Spent The Last Of My Money On This Billboard. Please Give Me A Job

I Spent The Last Of My Money On This Billboard. Please Give Me A Job

If you think there’s no such thing as a personal brand, you obviously haven’t met Adam Pacitti. Adam was a recent university graduate with a first class degree, and absolutely no job prospects. Within three months, he had applied for more than 250 job interviews, and hadn’t had any luck standing out from the crowd of other young talent just like him. So, he did what any self-resp... »

The World’s Smallest Football Stadium Vending Machine

The World’s Smallest Football Stadium Vending Machine

A new guerrilla marketing campaign from BBDO Belgium has hit the interwebs recently, and small though it is, it has most certainly caught our attention. The campaign, advertising Knacki® FootBall treats – tiny meatballs shaped like footballs – involves an unexpected vending machine surprise, a Belgian football legend, and the world’s smallest football stadium. The Premise So the ... »

Coca-Cola’s Mini Kiosk Is Absolutely Adorable

Coca-Cola’s Mini Kiosk Is Absolutely Adorable

Despite being an enormous multi-national, billion-dollar company, Coca-Cola has really distinguished itself with small-scale guerrilla marketing. They have prioritised the localised customer experience with a series of happiness focused stunts, which thanks to smart filming and social marketing have gone viral globally. Well, it doesn’t get much more small-scale than with one of their most r... »

Everlast Defends Female Drivers With Unique Boxing Glove Car

Everlast Defends Female Drivers With Unique Boxing Glove Car

It’s not ever day you see an advertising campaign that both hits the big time in terms of viral success, and makes it into the popular culture of its target country. One of the only campaigns we can think of that has done this (off the top of our heads) is the Old Spice advertisements, which, hilarious though they may be, are definitely not guerrilla marketing. But Everlasts latest guerrilla... »

Beck’s Beer: World’s First Playable Music Posters

Beck’s Beer: World’s First Playable Music Posters

As a part of New Zealand Music Month in May, beer company Beck’s released an innovative new poster idea with the public on the streets of New Zealand. These posters were the ‘world’s first’ playable music posters, consisting of a combination of conductive ink and other new technologies. The posters, which were a part of a larger campaign to support New Zealand musicians and... »

The Future of Guerrilla Marketing In a Digital World

The Future of Guerrilla Marketing In a Digital World

When we think of Guerrilla Marketing, some of the associations that come to mind are unconventional, energetic, surprising, socially involved and intended to leave a lasting impression. But what does that mean exactly? From my research and involvement within the topic I have coined my own definition for this particular form of publicity and advertising: Guerrilla Marketing is an alternate and unco... »

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