Guerrilla Marketing

The Outfit-O-Mat Promotes Makeover Competition With Unique Dressing Room

The Outfit-O-Mat Promotes Makeover Competition With Unique Dressing Room

Sometimes, even when campaigns aren’t necessarily in the languages we understand, we can still see their merit. This, to us anyway, is a true measure of the campaign’s visual success across a variety of mediums, and shows that wherever it might be watched, it will engage and entertain. This was the case with the recent campaign from clothing retailer e5 called the Outfit-O-Mat, which r... »

Would You Answer This Suicide Call?

Would You Answer This Suicide Call?

Social experiments, when put together properly and executed effectively, have always been a powerful way to send a message. They’re an ideal framework for guerrilla advertising, as many social experiments are cheap to stage, and require little in terms of resources to pull off. Of course, not all social experiments make their case, and sometimes even those that do suffer from questionable vi... »

McDonald’s Accepts Cans As Currency For Food In Stockholm

McDonald’s Accepts Cans As Currency For Food In Stockholm

Summer in Stockholm is a time where a lot of young folk spend outdoors at parks and music festivals. It’s unfortunate that during this time, there is a lot of trash and litter. McDonald’s with the help of DDB Stockholm created a campaign to help encourage individuals to pick up their cans for recycling in exchange for a free meal at McDonald’s. DDB Stockholm created a unique bill... »

The Talking Water Fountain

The Talking Water Fountain

Drink Up is an initiative by the “You Are What You Drink” Organization that established to encourage individuals to make the healthy choice and drink more clean water more often. To help spread the word, they created a very unique water fountain that speaks to you whenever you put your lips to the water. It works by completing a circuit which then sends a signal to the speaker box to s... »

“Live Knitting” Billboard from Nike

“Live Knitting” Billboard from Nike

In order to stand above the rest, Nike decided to create a very unique billboard to showcase their new shoe that promises a skintight fit that molds to your feet. How did they do this? They had a billboard of a persons foot and got a small team to actually weave threads around the foot. The result was a very custom fit looking shoe that hugged the feet. Was it worth the additional time and effort ... »

IKEA Rock Climbing Wall Scales New Heights

IKEA Rock Climbing Wall Scales New Heights

Ikea continues to stun the advertising world with their creative marketing campaigns. There has been the incredible instagram website take over and their excellent billboard tactics. Ikea’s latest Guerrilla marketing campaign is in Clermont Ferrand France where they have constructed a 30 foot high rock climbing wall in front of the Clermont Ferrand Cathedral. Not only is the wall designed with typ... »

The Most Delicious Billboard Is Made Entirely of Cake

The Most Delicious Billboard Is Made Entirely of Cake

There are so many things to love about innovation in the marketing industry, but we wonder if any of that innovation is as delicious as Mr. Kipling’s recent billboard stunt. The stunt is one which, like several other’s we’ve seen looking to create a new perspective on billboard advertising, really succeeds in making a statement, and getting the audience drooling about the product... »

4 Simple Steps to Better Facebook Marketing Results

4 Simple Steps to Better Facebook Marketing Results

There are no one-size fits all strategy to implementing a successful Facebook campaign. Consumers are challenging to predict, and even more difficult to turn into actual paying customers. But there are some tips that you can apply to your campaign to maximize the chances. Here are some simple steps that you should take to achieve better Facebook marketing results. 1) Create A Purpose Create an ad ... »

VW Broken Billboard Shows That Original Parts Matter

VW Broken Billboard Shows That Original Parts Matter

In Turkey, lots of Volkwagen owners prefer to get cheaper parts for their cars which ultimately don’t work properly. That’s why Volkswagen created the broken billboard to showcase that non-original parts will ultimately fail you. The billboard appears to be stuck between two different ads as it tries to cycle through. In the center they placed a small VW ad that says “If it is no... »

Corona Brightens Up Your Day With The Sun Beam

Corona Brightens Up Your Day With The Sun Beam

Nobody likes sitting on a shady patio. You originally went outside so you could enjoy the sun with your friends. Well, Corona Extra decided to do something about it. Introducing the Corona Extra Sun Beam, a reflective surface that extended the sunshine to those unfortunate to be stuck in the shade. SEE ALSO: Beck’s Beer: World’s First Playable Music Posters Corona partnered with Toronto agency Zul... »

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