Guerrilla Marketing

Infovi’s Push to Add Excitement Button

Infovi’s Push to Add Excitement Button

Stuck at a desk all day at a boring job? Infovi hears you. They partnered up with communication agency, Regina Rossa, to surprise people on the streets in Piazza dei Signori, Vicenza. “The story of an average man, struggling with everyday problems, in an ordinary office. Or maybe not.” SEE ALSO: Push The Red Button To Add Drama…AGAIN by TNT Benelux Remember the “Push to add drama” vira... »

Amazing Summer Billboards Double As Removable Beach Towels and Flip-Flops

Amazing Summer Billboards Double As Removable Beach Towels and Flip-Flops

Billboards are boring. They never help anyone…unless you’re this amazing company preparing strangers for warmer weather! Soft drink maker, Lemon & Paeroa (L&P), wanted people to be prepared for warmer summer weather and reminded them to “Hold onto summer,” where the billboard advertisement actually gave away summer gear such as beach towels and sandals. It’s a... »

4 Creative Tips to Market Everyday Products

4 Creative Tips to Market Everyday Products

Advertising is a fast paced, competitive industry. Marketers always have to be one step ahead of the game when it comes to predicting industry and consumer trends, and also with regards to reacting to current events and brand opportunities. Some advertisers find themselves in a fortunate position where they’re working for an interesting or innovative brand that offers equally interesting services ... »

One Man Shows That One Word Makes All The Difference [NSFW]

One Man Shows That One Word Makes All The Difference [NSFW]

The Pilion Trust, a poverty charity, recently ran a social experiment that proved how much one word can make a huge difference. In this social campaign video, a young man holding a sign that said “f*ck the poor” walked around trying to build awareness about his hatred towards to the poor. We see a lot of people stopping to engage with the person. People were furious with the message. A... »

Beautifully Decorated Toilets Draw Awareness to Sanitation

Beautifully Decorated Toilets Draw Awareness to Sanitation

When people are asked to give a shit, they rarely actually do especially if it is inconvenient to us. We’re a lazy bunch and anything that will require us to burn 100 calories is too taxing for us. Often, the only way to get people off their behind is when it makes them look cool or allows them to have fun if they do so. Just ask the people behind Volkwagen’s Fun Project. It was unbeli... »

Coca-Cola Sharing Happiness Through Air

Coca-Cola Sharing Happiness Through Air

This past Christmas, Coca-Cola wanted to give a little kindness during the holiday season. To do this, they created a very special vending machine that dispensed free Coca-Cola. The machine prompted the user to either get a free coke or give a free coke. If a person wanted a free coke, it quickly dispensed the drink for the person to enjoy; however, if a person decided to share the good, it did so... »

Jung von Matt/Neckar Agency Pranks DHL’s Rivals In Viral Marketing Campaign

Jung von Matt/Neckar Agency Pranks DHL’s Rivals In Viral Marketing Campaign

Jung von Matt/Neckar is an advertising agency based in Germany and also quite the force to be reckoned with. Several weeks ago, they came up with a brilliant prank in which they took the idea of the Trojan horse and used it in marketing. The result? The Trojan Mailing. In a matter of a couple weeks, they racked up several thousands views and now has over 5 million views on Facebook. The campaign w... »

Selfies: The Perfect Opportunity for Brands

Selfies: The Perfect Opportunity for Brands

If you’ve already tittered at the Chainsmokers’ willfully ridiculous club-anthem-in-waiting “#Selfie” – and if you haven’t yet, you soon will — you’re already savvy to the rules of the game of the ubiquitous phenomenon of the cellphone generated self-portrait  Loved and hated in equal measure, the selfie is the coin of the realm for a generation of people who must prove they were there... »

3 Creative Ways to Finance a Guerrilla Marketing Campaign

3 Creative Ways to Finance a Guerrilla Marketing Campaign

A 30-second commercial during this year’s Super Bowl could have been yours for only $4 million, Forbes reported. Luckily, local TV advertising rates aren’t quite as steep, but small business owners still struggle to level the advertising playing field, especially when their competitors are corporations with deep pockets. Relax. A creative guerrilla marketing campaign can get your name ... »

Emotional Marketing in Branded Ads

Emotional Marketing in Branded Ads

We are an emotionally driven society. We respond to images that speak to us, that spread more than just a product or service’s message by touching on subjects that resonate on a deeper level. Because of this, if a brand fails to connect emotionally with their customers and consumers, their marketing potential is extremely limited. Based on this idea, identifying the emotional triggers of a target ... »

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