Guerrilla Marketing

Oxford Fitness Creates 16 Foot Treadmill #LaGranTrotadora

Oxford Fitness Creates 16 Foot Treadmill #LaGranTrotadora

Some say bigger is always better. Well Oxford Fitness definitely thinks that’s the case! To promote their fitness center, they decided have a little competition. It’s no ordinary competition. They created a 16 foot tall giant treadmill in which they got people to compete in a race to the finish. Competitors all started running on the treadmill and the goal was to see who could stay on ... »

Festival de Magie de Québec Poster Makes You Into A Magician

Festival de Magie de Québec Poster Makes You Into A Magician

The Québec City Magic Festival (known locally as the Festival de Magie de Québec) runs every year around the start of September, and it has started to get some global attention. But, the attention is not because of the festival, which brings in notable Canadian and international magicians who perform shows over the course of a weekend, alongside magic conferences, free workshops and more. What is ... »

In Brazil, Black Friday Sales Take To The Sky With Flying Mannequins

In Brazil, Black Friday Sales Take To The Sky With Flying Mannequins

Black Friday is the Friday following Thanksgiving Day in the United States and is known as one of the biggest shopping days of the year. Most people begin their Christmas shopping this day and in 2014, over $50.9 billion was spent during the Black Friday sales. Without a doubt, it’s a major opportunity for retailers to reach the masses and spread awareness of their product. It’s called Flyin... »

Heineken ‘ShareTheSofa’ Campaign Owned Social Conversation On Twitter

Heineken ‘ShareTheSofa’ Campaign Owned Social Conversation On Twitter

During the 2013 Champions League, sponsor Heineken launched a campaign that got a lot of people to take notice, and even more to start talking. The campaign, which ran with the hashtag #ShareTheSofa, used second screen interactive technology along with some of the sport’s famous faces, to get people more interested in the game, and more aware of Heineken as a sponsor. The result was a campai... »

Is It the End of Vending Machine Campaigns as We Know It?

Is It the End of Vending Machine Campaigns as We Know It?

We’re a huge fan of creative vending machine marketing stunts. This past year we’ve seen some really creative vending machines used in marketing stunts such as ones that made you smile, ones that made you exercise, or even ones that connected you to a stranger. This one has them all beat. SEE ALSO: Tweet to Eat Vending Machine Is Creepy Yet Supremely AWESOME TAXI, a Canadian based agen... »

One Bus Stop Gets A Unique And Creative Twist

One Bus Stop Gets A Unique And Creative Twist

We love seeing creative bus stop examples, and this one is definitely out of the box! A couple changemakers decided to work together and create a bus stop that actually spelled out the word bus. BUS is 3 large wooden sculptures that stand at least fourteen feet tall and seven feet wide. It was built to be a fun place to actually enjoy waiting for the bus. The letters are made with wood and steel a... »

Jodi Lee Foundation Bowel Cancer

Jodi Lee Foundation Bowel Cancer

The Jodi Lee Foundation is an organization that helps spread awareness of bowl cancer, the second biggest cancer killer in Australia. To help spread awareness of their cause, they decided to create a very useful ambient advertising campaign. They created the words “Bowl Cancer” out of a mirror like structure. Covering the letters were miniature testing kits that people could take home ... »

Prudential Creates World Record Breaking Domino Topple

Prudential Creates World Record Breaking Domino Topple

Taking something that people struggle to understand and communicating it in a way that is powerful and visual should be the aim of every advertising campaign. Having an audience radically rethink their ideas on a concept, with the brand being at the centre of their epiphany, makes a strong statement about that company’s dedication to their consumers at all levels. This is especially true whe... »

Festival de Magie de Québec’s Hat Trick Billboard

Festival de Magie de Québec’s Hat Trick Billboard

Festival de Magie de Québec is a wonderful festival for all people who love magic; however, getting people to learn about this festival required more than magic. They ended up working with creative agency Lg2 to create a billboard advertisement that would stop people in their tracks. What they came up with was nothing short of amazing. They created a very simple billboard that just said the name o... »

Agency Crowdsources The Selfie To Stop People From Speeding

Agency Crowdsources The Selfie To Stop People From Speeding

 Perhaps one of the biggest failures that we have as a species is that we often can’t see the potential negative results of something until they’re right in front of us. Although we have the power to make assumptions about the scenario in big cases, for little things like going over the speed limit, our actions are often subconscious and driven by outside factors. To combat speeding in... »

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