3D Projection mapping is undoubtedly a widely used component that makes up a guerrilla marketer’s arsenal. It’s highly engaging and has the potential to reach a very large audience. If done correctly, it can be memorable and it will definitely be shared throughout social networks. Today we take a unique look at this marketing concept where we focus in on a certain industry: automotive. Here are 10 amazing projection mapping examples that have been performed on cars. Let us know which one is your favorite by commenting below.
1) Lamborghini Projection Mapping
One of the world’s most elite cars recently became a canvas for The Media Merchants, who produced an exclusive audio-visual projection mapping event centered around the Lamborghini Reventon.
Projection Mapping: The Media Merchants
Creative Technical Director: Anthony Diehl
Technical Coordinator: Jordan Ciurcovich
Animation Director: Stuart Langfield
Sound Design: Mitch Lee for Redemption Audio
Post Production: JUMP Studios
Videography: Perfect Pictures, Van Media
Director of Photography: Dan Dumouchel
Lamborghini Reventon: SR Auto Group
2) Toyota Auris Hybrid Projection Mapping
An extraordinary projection mapping event, for an extraordinary car.
Relive the story of a car which recycles energy as it drives – the Toyota Auris with Hybrid Synergy Drive.
To find out more, visit http://www.getyourenergyback.co.uk
Filmed on location in Shoreditch, London on 22 September 2010.
3) The Infiniti Journey of Inspiration 2009 by Klip Collective
4) Indian Projection Mapping Example
The car was mapped using multiple projectors.Thanks to Hippo Media Server – the worlds favorite tool for Projection Mapping. The Hippo is now available in India through M Audio Visual and Transhuman Collective – the frontrunners in Projection Mapping in India tested it exclusively.
5) Audi A1 Car projection mapping
Audi Car Design Awards 2011 . Car projection by Radugadesign.
6) Hyundai Accent 3D projection mapping
Probably one of my favorite car projection mapping examples. It truly highlights their slogan, “New Thinking. New Possibilities.”
7) New Peugeot 308. Car Projection Mapping
8) Chevrolet New Captiva. Interactive mapping by Lumina Motion
9) Audi A6 projection mapping presentation by Deeplook
10) Range Rover Evoque video mapping
BONUS) Toyota Auris ‘Get Your Energy Back’ 3D Projection Mapping by Superglue
An extraordinary 3D projection mapping event, for an extraordinary car. Relive the story of a car which recycles energy as it drives – the Toyota Auris with Hybrid Synergy Drive. Filmed on location in Shoreditch, London on 22 September 2010.