10 Amazing Projection Mapping Examples on Cars

10 Amazing Projection Mapping Examples on Cars

10 Amazing Projection Mapping Examples on Cars Guerrilla Marketing Photo

3D Projection mapping is undoubtedly a widely used component that makes up a guerrilla marketer’s arsenal. It’s highly engaging and has the potential to reach a very large audience. If done correctly, it can be memorable and it will definitely be shared throughout social networks. Today we take a unique look at this marketing concept where we focus in on a certain industry: automotive. Here are 10 amazing projection mapping examples that have been performed on cars. Let us know which one is your favorite by commenting below.

1) Lamborghini Projection Mapping

One of the world’s most elite cars recently became a canvas for The Media Merchants, who produced an exclusive audio-visual projection mapping event centered around the Lamborghini Reventon.

CREDITS
Projection Mapping: The Media Merchants
Creative Technical Director: Anthony Diehl
Technical Coordinator: Jordan Ciurcovich
Animation Director: Stuart Langfield
Sound Design: Mitch Lee for Redemption Audio
Post Production: JUMP Studios
Videography: Perfect Pictures, Van Media
Director of Photography: Dan Dumouchel
Lamborghini Reventon: SR Auto Group

2) Toyota Auris Hybrid Projection Mapping


An extraordinary projection mapping event, for an extraordinary car.
Relive the story of a car which recycles energy as it drives – the Toyota Auris with Hybrid Synergy Drive.

To find out more, visit http://www.getyourenergyback.co.uk

Filmed on location in Shoreditch, London on 22 September 2010.

3) The Infiniti Journey of Inspiration 2009 by Klip Collective

4) Indian Projection Mapping Example


The car was mapped using multiple projectors.Thanks to Hippo Media Server – the worlds favorite tool for Projection Mapping. The Hippo is now available in India through M Audio Visual and Transhuman Collective – the frontrunners in Projection Mapping in India tested it exclusively.

5) Audi A1 Car projection mapping


Audi Car Design Awards 2011 . Car projection by Radugadesign.

6) Hyundai Accent 3D projection mapping


Probably one of my favorite car projection mapping examples. It truly highlights their slogan, “New Thinking. New Possibilities.”

7) New Peugeot 308. Car Projection Mapping

8) Chevrolet New Captiva. Interactive mapping by Lumina Motion

9) Audi A6 projection mapping presentation by Deeplook

AUDI A6 projection mapping presentation from deeplook.ru on Vimeo.

10) Range Rover Evoque video mapping

BONUS) Toyota Auris ‘Get Your Energy Back’ 3D Projection Mapping by Superglue

An extraordinary 3D projection mapping event, for an extraordinary car. Relive the story of a car which recycles energy as it drives – the Toyota Auris with Hybrid Synergy Drive. Filmed on location in Shoreditch, London on 22 September 2010.

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

12 Comments

  1. I’ve recommended this blog to some of my colleagues. I’m sure they’ll find it is useful as I did.Very interesting. I hadn’t thought of some of these things before. Thanks.

  2. Infotmative post.You have shared a great list of examples.Really great to finally find a blog I can relate
    to. Just my kind of thing

  3. Thanks for sharing this post with us.I would like to read your more updates.Keep in touch with us.

  4. You have shared great examples of mapping.

  5. Thoroughly enjoyed the post. Eagerly anticipating what’s coming next.I would never have normally come here to read the blogs but I’m really glad I did. I will definitely be coming back.

  6. Wish I’d found this blog earlier. Some really great posts.Very interesting. I hadn’t thought of some of these things before. Thanks.

  7. Great post.Any updates coming soon?

  8. Thanks for this these video’s .I really enjoy at the time of watching these video.You have done a great job.Keep it up.

  9. [...] Projection Mapping to me is still a relatively new marketing strategy and although projection mapping onto a car isn’t uncharted territory, it still reaches a mass audience and is a catchy immersive [...]

  10. [...] Projection Mapping to me is still a relatively new marketing strategy and although projection mapping onto a car isn’t uncharted territory, it still reaches a mass audience and is a catchy immersive [...]

  11. You aren’t the normal blog author, man. You have actually something powerful to contribute to the internet. Such a good blog. I will return to get more.

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