10 Guerrilla Building Examples

10 Guerrilla Building Examples

Anando Milk, from India, wanted to increase milk consumption among children, so the McCann Erikson Agency came up with this amazingly creative ad placed on one of Mumbai’s buildings, where you can see a child strong enough –a benefit of the milk, of course– to move part of the building itself.
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Guerilla Marketing Example
This creative ad campaign for Powerhouse Gym, revolves a construction site giving it a sense of interaction with everyday elements to the public eye.
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Guerilla Marketing Example
This idea for Allstate auto insurance features an actual car teetering on the edge of the parking garage in Marina Towers, a famous landmark in the center of downtown Chicago.
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Guerilla Marketing Example
The Haitong Building –a well known Shanghai landmark– has a unique curved top, so this building ad, by Firstell Communications Agency, was placed on the opposite building, creating the ilussion that the powerful gust from a Midea electric fan has caused the wave design.
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Guerilla Marketing Example
“Wash me” says this clever ad for Alco’s cleaning products, created by Alma Agency in Chile.
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Guerrilla Campaign Example
Nike’s “Run Through The Wall” ad spans two buildings: the first one’s got a cracked image of the building in the shape of the running man, while the second one has the actual runner with the Nike logo.
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Guerrilla Campaign Example
A fascinating ad for LEGO, made by Ogilvy & Mather agency in Santiago, Chile.
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Guerrilla Campaign Example
To demonstrate Pantene’s claim of “really strong hair”, three rapunzel-style stunts were staged in downtown Toronto for two days, where live male climbers went up over three different oversized ponytails.
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Guerrilla Campaign Example
As wrapping the female students’ dormitory in the shape of a calendar and using Axe for a month throughout March, they aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.
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Guerrilla Campaign Example

Placed outside London’s Heathrow Terminal 1, the ad fits in with Vodafone’s strategy of “Make the most of now”.
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Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+
  • Ragesh Raj

    Amazing graphics ads …. is it means by guerrilla marketing ..?