12 MUST SEE Guerrilla 3D Projection Mapping Examples

12 MUST SEE Guerrilla 3D Projection Mapping Examples

It allows buildings to move, transform and even communicate! A new advertising phenomenon is taking the world by storm. 3d Projection Mapping allows marketers and advertisers to create surreal landscapes by projecting images on objects. As you watch these videos, notice how much buzz is created as people record and take photos of the event via their mobile phone. For those of you who are not familiar with the term or marketing technique,

“Video Projection Mapping is an exciting new projection technique that can turn almost any surface into a dynamic video display. Specialized software is used to warp and mask the projected image to make it fit perfectly on irregularly shaped screens. When done right, the end result is a dynamic projection installation that transcends ordinary video projection. The goal of this site is to compile examples of impressive uses of video mapping techniques.” - videomapping.tumblr.com

H&M Amsterdam Store Launch


On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Agency: Muse Amsterdam (www.muse.nl)
Production: MrBeam, Mickey Did It, BeamSystems.

Battle of Branchage

Battle of Branchage.
Architectural Projection Mapping @ Branchage Film Festival 2009

Kraft Work

Architectural projection Mapping @ Autostadt, Wolfsburg 2010

BMW JOY 3D: Asia’s 1st Interactive 3D Building Projection

Watch as we transform busy office buildings in Singapore from a symbol of work, into a symbol of Joy.
Witness Joy coming alive at Suntec City, Towers 2 & 3.

Hirzberger Events – Digital Wallpaper

Public space art installation using geometry mapping techniques.

During my internship at Strukt in Vienna I had a lot of fun creating these projections together with Thomas Hitthaler and Robi Hammerle. The installation is located at Bureau Hirzberger in Vienna. The idea was to use the geometry and the paint of the wall to generate visuals fitting to it. My results were coloured stripes, and a pacman visualisation. The geometry mapping and the programming of the visualisations were realized in VVVV. The setup exists of two projectors, a pc and a timer to switch the projectors and the computer on and of.

VVVV-Programming: Julian Köhn, Thomas Hitthaler, Robi Hammerle
Project Management: Gregor Hofbauer
Equipment Support: Klaus Spitzbart / Concept Solutions
Music: PNAU – Baby (Breakbot Remix)

ENVISION : Step into the sensory box

ENVISION : Step into the sensory box. Sous ce nom se cache l’expérience immersive offerte par ALCATEL-LUCENT à ses clients lors du dernier Mobile World Congress. Une expérience à base de vidéo mapping conçue par l’agence SUPERBIEN et le département New Media de l’Agence Auditoire. Le public était invité à entrer dans un cube et à découvrir une vision artistique de la tagline de l’événement : Transforming the mobile experience.

ACDC Vs Iron Man 2 – Architectural Projection Mapping on Rochester Castle

On the site of a thousand years of violent history, ACDC were pitted against Iron Man in a ground breaking architectural projection mapping project. The front facade of the Great Keep at Rochester Castle, was brought to life using the latest in 3D animation techniques. This onslaught of the senses, saw the castle confront it’s ultimate challenge. Warping, morphing, spewing and collapsing before the audiences eyes. Let there be rock!

3D Projection Mapping

Barco Newsletter: http://www.barco.com/ebooks/redefine_… 3D Projection mapping in the city of Sugarland, Texas for New Years Eve 2010. LD Systems provided sound, lights, video and staging for the 25th anniversary of the city. The equipment included a gramdMA lighting console, Barco HD projectors, Hippotizer HD media server and mapping system, and EV X-Line concert speakers. LDS and TV&P collaborated for this event on the heels of the overwhelmingly successful Glowrama event.

Samsung 3D Projection Mapping In Amsterdam

HP ePrint & TRON: Legacy projection mapping

The full projection mapping sequence from the HP ePrint & TRON: Legacy Experience on the the roof of the QEH on London’s Southbank, late Nov/early Dec 2010. An immersive visual spectacle augmented with snippets from Daft Punk’s soundtrack and orignal sound FX from the film… in no way enhanced by the bitterly cold weather.

Plug your headphones in and turn it up!
More pics – bit.ly/​haVdvu
View trailer – vimeo.com/​17283195

This photo gives a good idea of scale – bit.ly/​er4BCE Created using 6x18k projectors onto a projection canvass of approx 50m wide by 20m tall. Audio from an 8k D&B sound rig.

By creative agency Guided Collective in collaboration with collective members Flat-e & Seeper.

Vienna 3D Building Projection in London

This is the amazing visual 3D performance “Vienna Now or Never Night. A moment of Vienna” in London.http://www.wien.info/en/special/now-o… or on www.facebook.com/ViennaTouristBoard

The Official Ralph Lauren 4D Experience – London

In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.

Toyota Auris Hybrid: ‘Get Your Energy Back’ 3D projection mapping

Let us know what you think of 3d Projection Mapping by commenting below!

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

38 Comments

  1. Loving these, Ryan! Great set of projections.

  2. Ji Ryan,

    This is really amazing and inspiring compilation of 3D projection shows! Thanks for the great post! :)

    Best wishes,
    Petya

  3. So cool and creative. Thanks!

  4. Don’t forget this nice piece by W+K Amstedam http://vimeo.com/8861353

  5. where would I find a waterproof case for the storage of the projector equipment?

  6. ON Media Group’s groundbreaking 3D Architectural Mapping Projection campaign for ABC’s, new series “No Ordinary Family.”

    3D Architectural Projection Mapping, El Capitan Theater Hollywood, CA:
    http://vimeo.com/15348282

    Crowd reactions:
    http://vimeo.com/15482732

    Produced by ON Media Group in Los Angeles, CA – http://www.onmediagroup.com

  7. Although stunning I wouldn’t class any of the building mappings as ‘Guerrilla’. Shows like these cost upwards of £60,000 for content alone probably much more for Tron & Lauren. Add in a few more grand for equipment hire, infastructure & staffing and your looking at £100,000+ budgets.

  8. Here some examples of Palnoise a company of 3D  mapping projection,

    the biggest mapping projection in Europe, over a Gothic Cathedral:

    Long Chair Mapping

    Club Privilege Ibiza, 3D structure

    Teather facade in Figueres, Spain

    Follow all of them at:
    http://3dmapping.wordpress.com/

    More info:
    [email protected]

  9. Hi All, I have FaceBook page dedicated to 3D building Projection & Mapping… please all feel free to join….http://www.facebook.com/pages/3D-Building-Projection-and-Mapping/228352183861994

    If you dont trust internet links, just serch FB for 3D Building Projection and Mapping :)

    I believe its the only page on (atm) fb of its kind

    Thanks guys

    3DBpM

  10. Hi All, I have FaceBook page dedicated to 3D building Projection & Mapping… please all feel free to join….http://www.facebook.com/pages/3D-Building-Projection-and-Mapping/228352183861994

    If you dont trust internet links, just serch FB for 3D Building Projection and Mapping :)

    I believe its the only page on (atm) fb of its kind

    Thanks guys

    3DBpM

  11. wow great videos

  12. with Today’s Technology, this expresion becomes more affordable, here is an Example of My House Decoration for Xmas this Year, 2011..! All 3D Mapping Projection on a Budget, but still Impresive results: http://youtu.be/6KOzwB5pQcI

    Feel free to contact me for details on How to do it..!

  13. Dear Javed,
    I m Q.Khan from India and own an Event Company. I m very interested to know and apply 3D projection mapping in the state of Chhattisgarh. How can we join hands, let me know. My email is [email protected] and my cell no. in 919406205422. Hope to hear soon.                                                                                                   
    Allah Haafiz

  14. Pearl Media is the leader in producing 3D Projection Mapping Advertising Events in the USA.

    http://www.PearlMediaUS.com

  15. Agreed. Hard to match super expensive mapping with guerrilla techniques. Below I found what could sort-of-be guerrilla. It’s a mapping advertising the B Seite festival…looks quite underground yet probably effective. On the other hand, it’s actually nice to see a visual festival advertising with mapping.

    http://kulturamapping.com/2012/02/06/llega-la-nueva-edicion-de-b-seitey-se-anuncia-con-mapping/

  16. Palnoise is a company who develops technical & artisticly large scale projections, 3d ampping projections….

    Please take a look:
    http://3dmappingprojection.com/

  17. Cathedral of Palma de Mallorca (Spain) More than 1000 performers and 60.000 people attending this massive mapping preformance:

    http://vimeo.com/35809459

  18. I wouldn’t class this as Guerrilla either, although it does look brilliant.
    Arcstream AV have some pretty spectacular building projections going on
    http://www.arcstreamav.com/ 

  19. Connected Productions 3D Projection Mapping for Lunesta: http://youtu.be/QhUrmLW7F6I

  20. I can manage the whole process of 3d projection mapping.

    The costs are not high as you think.
    It depends of what the client want to see.
    Here are some of the work I’ve made. http://gastanuke.tumblr.com/

  21. [...] 12 MUST SEE Guerrilla 3D Projection Mapping Examples | Creative …A new advertising phenomenon is taking the world by storm. 3d Projection Mapping allows marketers and advertisers to create surreal landscapes by projecting … [...]

  22. [...] Next generation advetising Rate this: Share this:TwitterFacebookLike this:LikeBe the first to like this post. April 27, 2012 by muku123 | Tags: 3d advertising, advertising, creative media, marketing, outdoor advertising, projectors | Leave a comment [...]

  23. [...] 12 Impressive 3D Projection Mapping Projects Examples [...]

  24. What you have done with your house is amazing, your must have delighted your neighbors. I would love to learn how to d this. I must say that I have no experience in this, I am a quick learner and would love some instructions on how to do this. Can you help?

  25. Check out one of the projections made on the biggest 3d projection mapping festival in Poland; https://www.youtube.com/watch?v=giInMqCZlDY

  26. [...]  Creative Guerrilla Marketing, 12 MUST SEE Guerrilla 3D Projection Mapping Examples, http://www.creativeguerrillamarketing.com/guerrilla-marketing/12-must-see-guerrilla-3d-projection-ma… (приступ 10. 10. 2012.) Strahinjića Bana 73, 11000 Beograd +381 11 30 36 516 [...]

  27. Great 3d mapping projection. Amazing are in Amsterdam. Great post !

  28. [...] In order to wrap your mind around the technology check out Creative Guerrilla Marketing’s 12 Must See Projection Mapping Examples. [...]

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  30. I am crazy about building mapping and projections since I’ve seen one in Denmark Odense, and I was expecting to find it here …. a bit dissapointed so I will add it if you will allow me : http://vimeo.com/55488775

  31. You can check out some other great projection mapping projects here too…

    http://www.go2productions.com

  32. […] 12 Must See Examples of Projection Mapping […]

  33. […] some amazing displays of CGI and projection mapping on YouTube or even in the flesh (here are some great examples if you’re none the wiser). But most of these are on the sides of iconic buildings or store […]

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