December 13, 2010 by Ryan Lum - 26 comments
It allows buildings to move, transform and even communicate! A new advertising phenomenon is taking the world by storm. 3d Projection Mapping allows marketers and advertisers to create surreal landscapes by projecting images on objects. As you watch these videos, notice how much buzz is created as people record and take photos of the event via their mobile phone. For those of you who are not familiar with the term or marketing technique,
“Video Projection Mapping is an exciting new projection technique that can turn almost any surface into a dynamic video display. Specialized software is used to warp and mask the projected image to make it fit perfectly on irregularly shaped screens. When done right, the end result is a dynamic projection installation that transcends ordinary video projection. The goal of this site is to compile examples of impressive uses of video mapping techniques.” - videomapping.tumblr.com
On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.
Agency: Muse Amsterdam (www.muse.nl)
Production: MrBeam, Mickey Did It, BeamSystems.
Battle of Branchage.
Architectural Projection Mapping @ Branchage Film Festival 2009
Architectural projection Mapping @ Autostadt, Wolfsburg 2010
Watch as we transform busy office buildings in Singapore from a symbol of work, into a symbol of Joy.
Witness Joy coming alive at Suntec City, Towers 2 & 3.
Public space art installation using geometry mapping techniques.
During my internship at Strukt in Vienna I had a lot of fun creating these projections together with Thomas Hitthaler and Robi Hammerle. The installation is located at Bureau Hirzberger in Vienna. The idea was to use the geometry and the paint of the wall to generate visuals fitting to it. My results were coloured stripes, and a pacman visualisation. The geometry mapping and the programming of the visualisations were realized in VVVV. The setup exists of two projectors, a pc and a timer to switch the projectors and the computer on and of.
Julian Köhn, Thomas Hitthaler, Robi Hammerle
Klaus Spitzbart / Concept Solutions
PNAU – Baby (Breakbot Remix)
ENVISION : Step into the sensory box. Sous ce nom se cache l’expérience immersive offerte par ALCATEL-LUCENT à ses clients lors du dernier Mobile World Congress. Une expérience à base de vidéo mapping conçue par l’agence SUPERBIEN et le département New Media de l’Agence Auditoire. Le public était invité à entrer dans un cube et à découvrir une vision artistique de la tagline de l’événement : Transforming the mobile experience.
On the site of a thousand years of violent history, ACDC were pitted against Iron Man in a ground breaking architectural projection mapping project. The front facade of the Great Keep at Rochester Castle, was brought to life using the latest in 3D animation techniques. This onslaught of the senses, saw the castle confront it’s ultimate challenge. Warping, morphing, spewing and collapsing before the audiences eyes. Let there be rock!
Barco Newsletter: http://www.barco.com/ebooks/redefine_… 3D Projection mapping in the city of Sugarland, Texas for New Years Eve 2010. LD Systems provided sound, lights, video and staging for the 25th anniversary of the city. The equipment included a gramdMA lighting console, Barco HD projectors, Hippotizer HD media server and mapping system, and EV X-Line concert speakers. LDS and TV&P collaborated for this event on the heels of the overwhelmingly successful Glowrama event.
The full projection mapping sequence from the HP ePrint & TRON: Legacy Experience on the the roof of the QEH on London’s Southbank, late Nov/early Dec 2010.
An immersive visual spectacle augmented with snippets from Daft Punk’s soundtrack and orignal sound FX from the film… in no way enhanced by the bitterly cold weather.
This photo gives a good idea of scale - bit.ly/er4BCE Created using 6x18k projectors onto a projection canvass of approx 50m wide by 20m tall. Audio from an 8k D&B sound rig.
By creative agency Guided Collective in collaboration with collective members Flat-e & Seeper.
This is the amazing visual 3D performance “Vienna Now or Never Night. A moment of Vienna” in London.http://www.wien.info/en/special/now-o… or on www.facebook.com/ViennaTouristBoard
In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.
For more examples, check out http://videomapping.tumblr.com/
Let us know what you think of 3d Projection Mapping by commenting below!