13th Street’s Bowlingheads Campaign Gets In Your Head

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13th Streets Bowlingheads Campaign Gets In Your Head Guerrilla Marketing Photo

13th Streets Bowlingheads Campaign Gets In Your Head Guerrilla Marketing Photo

13th Streets Bowlingheads Campaign Gets In Your Head Guerrilla Marketing Photo

Jung von Matt/Elbe designed special bowling balls together with famous spraygun artist Oliver Paass that look like cut-off heads. For more than three weeks he made detailed 360° layouts that were sprayed on standard bowling balls. In several German bowling alleys we swapped the standard balls for these special ones. Additional black balls referred to the German horror TV channel No.1: 13th STREET – Scream your head off!

Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau
Art Directors: Damjan Pita, Nicolas Schmidt-Fitzner
Graphic Designer: Christoph Mäder
Copywriters: Henning Robert, Jan-Hendrik Scholz
Editor: Sebastian Pietta
Artist: Oliver Paaß

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Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+
  • http://www.extremejohn.com Extreme John

    Awesome! Very cool and effective. 

  • http://twitter.com/Elorabird Summer Coley-Ward

    This is what I call pushing the envelope way too far.  It’s morbid and totally innapropriate for the general public viewing (children, for example).