July 14, 2011 by Ryan Lum - 3 comments
Here are some really creative examples of ambient advertising / outdoor marketing. Some of these are more extreme than others; however, they are all really interesting examples of creative advertising. “Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities.” – Wikipedia.
Most of these examples would be a little difficult to implement for a small business with a small budget; however, we can draw inspiration from these examples. Which one is your favorite and why?