Zappos is running a Safe driving campaign that is appearing throughout the United States at airport security checkpoints. In the past, Zappos used the security checkpoint trays to place advertisements for their online store. It was a wonderful bit of ambient advertising as TSA requires passengers to take off their shoes and place them in a tray. It’s a perfect example of targeted advertising.
This time they are changing it up by using the security checkpoint trays to help with a public service announcement. Is it as effective when targeting cellphone users?