Guerrilla Marketing
4 Great Public Service Ambient Advertisements from Zappos
August 30, 2011 by Ryan Lum - 1 comment
Zappos is running a Safe driving campaign that is appearing throughout the United States at airport security checkpoints. In the past, Zappos used the security checkpoint trays to place advertisements for their online store. It was a wonderful bit of ambient advertising as TSA requires passengers to take off their shoes and place them in a tray. It’s a perfect example of targeted advertising.
This time they are changing it up by using the security checkpoint trays to help with a public service announcement. Is it as effective when targeting cellphone users?
Advertising Agency: bfw Advertising, Boca Raton, USA
Creative Director: Paul Amelchenko
Art Directors: Juan Carlos Agosto, Pete Carrara
Copywriter: Paul Amelchenko
Published: June 2011
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Spencer Gordon
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