As marketers, we often get a bad reputation. We are the individuals who try to persuade and get people to change their mind about a product/service and hopefully make you buy it. Marketers do have a good side though! There are some amazing non-profit guerrilla-marketing campaigns that are worth taking a look at. Sometimes guerrilla marketing for a non-profit can actually be easier because there is a very logical and emotional story already behind the campaign. Here are 10 must see examples of non-profit guerrilla marketing for your inspiration!
WEBcycle, Human Powered Website – Earth Hour 2011
The Challenge: â€Every year millions around the world commemorate Earth Hour by turning off all the lights for one hour. â€Tel Aviv- Jaffa municipality initiates and produces Earth Hour in Israel. â€As part of Earth Hour 2011, we were asked to raise awareness to the importance of Earth Hour to our planet.
â€The Solution: â€Arc Interactive (one of Publicis Israelâ€™s digital arms) along with Tel Aviv-Jaffa Municipality connected the real world online. â€Together we developed a special technology and launched the world’s first website that works by pedaling a bike in real time. â€While riders pedal, the site was on the air, but in a moment of pause, the site went dark. â€The activity was broadcasted on Earth Hour’s website and on Ynet, Israel’s leading website.
â€The Results: â€Earth Hour became the most viewed website in Israel that day! â€Every 3 minutes a new environmental tip was added on to Earth Hour’s website.
Advertising Agency:Â Publicis, Israel
Red Cross: Miles
Advertising School:Â Miami Ad School Europe, Hamburg, Germany
Instructors: Samuel Moore, David Aronson, Juri Zaech
Art Director:Â Charlotte Hoffmann
Copywriter:Â Angeliki Karnoupaki
Published: April 2011
Save the Children YouTube Campaign
This video has been made for Save the Children as part of the YouTube Cannes Young Lions Ad Contest.
Every day I’m surprised all over again from the power internet has over our life. We are witnessing a digital revolution, that changes entire countries, ignited from a single tweet or wall post in social media.
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