Next time you’re trying to reach out to new clients, make sure you “steal” some tires, buy lunch for the person behind you, or tell the world that you’re secretly a zombie. Guerrilla advertising can improve brand recognition and positive communication feedback among consumers in the digital space and through word of mouth. Elon University published an essay on this form of advertising called “More Than the Consumer Eye Can See: Guerrilla Advertising From an Agency Standpoint.” It’s also a fun and effective way to catch potential clients’ attention, and as an insurance agent who needs to build up a roster of clients, the last thing you want is to blend in with the rest of them.
Pay It Forward
The next time you are in a coffee shop or a fast food drive through, pay for the order of the person behind you. Called Pay It Forward, this trend has captured the attention of millions around the world, according to the Pay It Forward Foundation. After paying their bill, leave your card with the attendant. It might not land you any deals straight away, but it will help to get your name out there.
Instead of putting a boring old flyer under a windshield wiper, try something a bit more shocking. Cover a car’s tires with tire covers that make it look like the tires have been stolen. After the car’s owner gets over their initial shock, they’ll see your name and number.
According to Car Insurance Comparison, most custom parts like expensive tires and rims are not covered by regular car insurance policies, making these drivers into prime candidates for extended policies. When you see someone who has invested in their tires, encourage them to review their current policy to make sure that they have the coverage they need. Your bit of visual trickery could bring you a new client.
Everyone loves to receive mail, but hardly anyone ever receives anything fun in their box. Pull out your old client list, and send them all a snail mail card. You can even create a new list of prospects using auto insurance leads from a hub like QuoteWizard. Winter holiday cards are traditional, but if you want to have the spotlight, pick a holiday like Halloween, Valentines Day, or even President’s Day.
Remember, you don’t have to pick a card that’s old fashioned and boring. Check out a site like CafePress where you can buy funny “Insurance Agent by Day, Zombie by Night” cards for $17.99 for a pack of ten cards. Brookhollow also offers business related cards, including a funny holiday card in which an insurance agent tries to help a distraught Santa who has crashed into a jet. Called the Agent of Mercy Insurance Christmas Card, this card can be purchased for as little as $1.64 a card for bulk orders.
By writing guest blog posts, you position yourself as an expert in the insurance industry, and you get the chance to post a link to your website, hopefully increasing your traffic. Find other agents or insurance professionals who have blogs and ask them if you can do a guest post. If you haven’t forayed into the blogging world yet, write a letter to the editor for your local newspaper. An articulate, thought- provoking post builds your reputation in the community, and improves your name recognition.
Snappy Promo Materials
Instead of just giving out your name and number, create snappy promo materials that clients will really notice. Make your card function as something other than a business card so that clients don’t just toss it in the trash, as DesignInstruct.com suggests. You can also create a flyer with the top ten reasons to hire you, and make them humorous and memorable. Once you’ve captured their attention, you are well on your way to making them your client.
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