With so much focus being put on digital marketing, it’s easy for small business owners to overlook the timeless and trusted marketing tactics that have worked for years. If you want to compete in your highly competitive sector of the economy, itâ€™s vital to promote your business and highlight the value that you offer consumers. Doing this doesn’t have to cost you a fortune when you’re smart and creative. Here are five timeless marketing tactics that you can use to communicate your marketing message to today’s modern consumer.
Direct Mail Marketing to a Qualified List
You can’t expect to be successful when you send direct mail to a long list of individuals, but if you have a list of qualified leads, you can earn a sizable return on your investment. With so many large corporations and medium-sized businesses marketing via an email inbox, there’s less competition in the actual mailbox. Capture the attention of your audience, build trust, and persuade your reader to take action.
Partnering with a Neighbor
Networking is a marketing tactic that’s been used for decades. By partnering with a business in an unrelated industry, you can benefit from referrals that your neighboring businesses send your way. Clients who put trust in one business are more likely to put trust in another business that is recommended.
Give Away Promotional Gifts That Are Branded and Useful
Just because you don’t earn the business of a prospect on the first contact doesn’t mean you’ve missed out on the opportunity. By giving your prospects promotional gifts that are imprinted with your marketing message and company logo, you can keep your company name in the prospect’s mind. The secret is that these branded promotional products are useful to consumers. Try using tote bags personalized with your logo to build brand awareness and generate good will among consumers and potential customers.
Participate in Industry Tradeshows
Tradeshows have been the premium marketing venues for small and large businesses alike for centuries. If there is an industry tradeshow coming to your area, consider buying space as an exhibitor or serving as an expert speaker. If you do have a booth, persuade attendees to come to your booth by giving away promotional gifts such as custom bags that are imprinted with your contact details. In this way, you will be able to market well after the event is over.
Sponsor a Community Event
If there are fairs and other expos in your community, become a sponsor. Unlike a tradeshow, these events are designed for local businesses to market to a specific community. This local marketing tactic is a great way for you to build a good reputation as a member of the community.
While digital marketing is important in todayâ€™s technological world, if you want to compete, don’t overlook the timeless strategies that still work today. Sometimes high-touch strategies are just as effective as those that are high-tech.