One of the goals of the modern-day online guerilla marketer is increasing exposure. There are many ways to do this of course, but some are simply more effective than others. If you want to increase your online exposure as quickly and as efficiently as possible, here are a few ideas well worth trying out.
1. Create your own group in LinkedIn
Over the past few years, LinkedIn has really come into its own as one of the most effective social networking sites around. If you are interested in getting more leads, increasing your sales and basically gaining more exposure, LinkedIn groups are quite possibly the most effective platforms for doing so. Best of all, LinkedIn groups won’t cost you anything.
2. Host an event on LinkedIn
While we’re on the LinkedIn tip, I thought I’d throw in another related tip, just because LinkedIn is so amazingly effective. This particular social networking site is also great for hosting events and drumming up publicity. You can even utilize the group that you had already built according to the first step and get even more participants in your LinkedIn event. This method will definitely pay off in terms of generating some publicity.
3. Give away your product as a freebie
This method might go against every goal you have set in place as an online marketer, but there are actually many benefits to giving away your product for free. Of course, you really should be getting something out of it. If you can get people to comment on your blog and receive a free sample of your product as incentive, you might be surprised at how many people you can pull in.
4. Host your own webinar
One other effective way to generate interest is by holding your own webinar. Online seminars are tremendously popular nowadays, and there is considerable mileage to be gained by connecting with your audience in this manner.
Now you might be thinking that hosting a webinar costs money, but it doesn’t necessarily have to. There are actually a number of sites that provide free webinar trial packages at no cost and at no risk. If you want to keep using the service after your initial run, there are many good reasons why you should pay for a quality service. Even if you don’t want to pony up for the monthly costs later on however, the free publicity that you will get from the trial run should pay off in more ways than one.
5. Put out your own videos
For most people, videos are the new medium of the Internet world. In fact, you probably utilize them yourself. You don’t really need all that much equipment or funds either. With a little bit of creativity and imagination, a halfway decent video camera and some easily learned editing skills, it is entirely possible to come up with videos that measure up to the best of them. Furthermore, the benefits that you will get with very little effort will pay off immeasurably.
Article by Eric Pangburn