In this day and age, many businesses all over the world promote their products and services through online marketing. As a result, business owners and marketers have been forced to get very innovative to stay ahead of the competition. If you are a Mac user, there are several Mac apps out there that can make your online marketing efforts more efficient and enjoyable. These apps can be downloaded from the sites of app developers or directly from the Mac app store.
So what are the advantages of using Mac apps for online marketing?
- The apps are easy to download and update
- Enables you to complete repetitive, related tasks faster
- Helps you to prioritize your tasks
- Allows you to format your content for mobile devices
Here are some of the best Mac apps for online marketing:
RSS (Really Simple Syndication) is a very effective way of staying informed on information and news in any area of interest. Reeder is an RSS app that allows you to subscribe to your preferred news feed or blog and thus keep up with the latest news in your industry. Reading industry and non-industry pieces written by others can give you great ideas for content marketing.
You can use this app to connect with leaders in your industry and build relationships. In addition, it can help you set search alerts to keep track of your brand’s reputation or find useful conversations. If you want to send targeted messages to different segments, you can use Tweetbot to divide your audience into separate lists.
This is a great Mac App for SEO (Search Engine Optimization) management. You can use it to compare your website’s performance with your competitors’. It can also help you carry out a thorough audit of your site and find areas which need to be improved. SEO PowerSuite can also help you establish a valuable network for link building.
This is another great app which enables you to scan your site for any SEO issues. It can help you monitor and improve the number of links on your pages. In addition, you can identify the title tags in your site which are too long, too short or missing.
QuickTime is allows you to easily create video tutorials which can be used for marketing or customer service. You could even choose to repurpose your well-liked blog posts into video content. Besides video content, you can use this app to create podcasts or audio tutorials for your business.
This is a very important app especially for people who operate multiple AdWords accounts. It allows easy optimization and management of Google AdWords campaigns. Users can easily add keywords and update bids, thus saving time. AdWords Editor also enables users to create templates for future campaigns.
This nifty app saves you the trouble of having to rewrite the same information or messages over and over again. TextExpander allows you to create short codes for CSS of HTML snippets that would be difficult to remember. You can also create short codes for your email messages or the information on your contact forms.
By Charles Mburugu