Adobe’s Real-Time Photoshop Bus Stop Advertisement

Bus stop advertisements are not dead, and we can thank the creative folks at Abby Norm, the agency responsible for  this awesome bus top advertising campaign.

Abby Norm got photographer and retouching artist, Erik Johansson to take photos of people waiting for the bus stop from a mysterious white van. He then edited the photo in real-time and had it display on a bus stop ad while the victim waited. The person would see a work of art appear before his/her eyes in real-time.

During the live session, the hashtag #CreativeDay was displayed over the work so that users could follow the conversation and learn more about the event, Adobe Creative Day.

This is definitely one of the more creative examples that i’ve seen in awhile. What do you think of this campaign? Let us know by commenting below!

Agency: Abby Norm
Starring: Erik Johansson – Photographer & Retouch Artist
Music by: Hannes Lidén & Bessem Bedziri
Production company: We Are Digital Sthlm
Film production: Autoboys

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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